Frozen food producer ‘Birds Eye’ founded out that around 52% of people take pictures of their meals. This research gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and sharing it on Instagram with the hashtag #BirdsEyeInspirations. This action is part of the digital campaign to promote the new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens this week in Soho, London and will open its doors in June in Manchester and Leeds.
Bron: PSFK
Website: Brids Eye
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