Inspiration from Retail
What could the hospitality industry learn from the ‘Future of Retail 2015’ report of PSFK? Rehab Studio Ltd. has made a video with a number of recommendations from the report. The recommendations include:
- Retailers will be challenged to create custom tailored experience for every shopper.
- They need to create the technical ability to embrace this personal experience.
- The stores will increasingly need to focus on the fact that they need to be a hub for community involvement. That’s one of their benefits over online shops.
- Checkout must be faster and more easy; paying mobile could just bring that!
Inspiration from retail to the hospitality industry
Especially for larger catering and fastfood companies there are a number of recommendations in the movie of the rehabstudio Ltd. that can be inspiring for the future. Could it work for you if you would receive personalized lunch suggestions by ‘La Place’ if you regularly eat there?
For restaurants in smaller villages, it is important to be the community hub. More and more services disappear from the smaller villages, so you could start operating as collect point for the mail, the dry cleaners and so on. As long as a large part of your potential guests does visit your restaurant on a regular base!
The catering is of course faced with new payment methods, such as paying by mobile. However, many bar, restaurants and café still only accept cash payments! The video ends with a hospitable gesture: home delivery of the groceries! Why doesn’t the hospitality industry turn this around… Why don’t they deliver a custom-made meal at the home of their guest?
Website: PSFK
