15-42011

Inspiration from 2009: Take the stairs, choose a target

15-4-2011

Last week we’ve informed you about a new ‘ healthy’ McDonalds concept in Paris. It’s not the first time that health is on the agenda of McDonald’s. In 2008 at Stockholm, the fastfood restaurant based a campaign on their visitors’ movement habits. Depending on their choice for stairs or escalator, they would see an Coca Cola regular of light advertisement.

Website: Marketing Alternatif

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Inspiration from 2009: Take the stairs, choose a target

15-4-2011

Last week we’ve informed you about a new ‘ healthy’ McDonalds concept in Paris. It’s not the first time that health is on the agenda of McDonald’s. In 2008 at Stockholm, the fastfood restaurant based a campaign on their visitors’ movement habits. Depending on their choice for stairs or escalator, they would see an Coca Cola regular of light advertisement.

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