Inspiration from 2009: French family picnic
50 fans of the Facebook of Domino’s Pizza and Ben & Jerry’s where invited for a family picknick. Both companies aimed to create a larger online community by organizing a lotery. During the picknick the fans got to to taste the new salads of Domino’s and the ice creams of Ben & Jerry’s.
Bron: Marketing Alternatif
Website: Facebook
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