IKEA | Considers opening IKEA standalone restaurants
Most of us know them, Köttbullar, the famous IKEA meatballs. They’re almost as legendary as the furniture itself. For the ones who can’t get enough of them, we got news: IKEA is considering opening IKEA standalone restaurants! Hopefully in the near future you can enjoy the famous meatballs together with a class of lingonberry juice and a piece of Daim cake in one of the IKEA standalone restaurants.
IKEA standalone restaurants
To date, IKEA showed quite some innovations in the food industry. In 2015 they introduced chicken and vegan Swedish meatballs to meet customers’ desire for healthier and more carefully sourced options. Additionally, 30% of IKEA Food’s customers are visiting the stores to have some food. We think that’s why IKEA came up with the idea of introducing IKEA standalone restaurants.
Currently, IKEA is considering the idea of IKEA restaurants that operate separately from the traditional stores. Michael La Cour, IKEA’s Food’s managing director says the following in an interview at Fast Company: “The mere fact that we don’t need so many square feet to do a café or a restaurant makes it interesting by itself. I firmly believe there is potential. I hope in a few years our customers will be saying, IKEA is a great place to eat and they also sell some furniture.”
The Dining Club by IKEA
In September 2016, IKEA opened The Dining Club in Shoreditch, London. The Dining Club by IKEA brought together people to celebrate the joys of cooking together. The Dining Club featured a DIY pop-up restaurant (were people were able to host their own dinner parties for friends), an IKEA café serving Swedish delicacies, ‘Food for Thought’ workshops, a kitchen showcase area with a virtual reality kitchen, and a unique shop. In the past, IKEA also opened pop-up restaurants in Olso and Paris. We think that The Dining Club by IKEA concept should also be introduced to the Netherlands.
Bron: Fast Company
Website: IKEA
