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Ice breaker nowadays

5-1-2012

During the Open’er Music Festival in Poland, Heineken gave away personalized stickers with QR-codes. The brewer wanted to stimulate more interaction between the visitiors and introduced the slogan ‘Open your world’. The ice breaker was called ‘U-code’ and was requested and printed 5.000 times in four days.

Bron: Social Bites

Website: Open'er Festival

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Ice breaker nowadays

5-1-2012

During the Open’er Music Festival in Poland, Heineken gave away personalized stickers with QR-codes. The brewer wanted to stimulate more interaction between the visitiors and introduced the slogan ‘Open your world’. The ice breaker was called ‘U-code’ and was requested and printed 5.000 times in four days.

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