Hard Rock launched the Messi Chicken Sandwich
The Messi Chicken Sandwich at Hard Rock International - Made for yoy by Leo Messi
Hard Rock International is teaming up with global brand ambassador Lionel Messi
Hard Rock International is once again teaming up with global brand ambassador, Lionel Messi, to launch a namesake menu item – the Messi Chicken Sandwich, ‘Made For You by Leo Messi’. The new ‘Milanese style’ Chicken Sandwich is perfectly timed to Messi’s historic entrance into Major League Soccer and more importantly, in South Florida, home of the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. Since last week foodies, soccer and sports fans around the world can order the Messi Chicken Sandwich at participating Hard Rock Cafe locations and Hard Rock Hotels & Casinos via in-room dining.
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Messi Chicken Sandwich | A tribute to Messi’s childhood
“I’m thrilled to bring the flavours of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favourite dishes, the Milanesa,” said Lionel Messi, world-renowned soccer sensation and international icon. “There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can’t wait for my fans all over the world to get a taste of one of my childhood favourites that still makes me feel at home, wherever in the world I am.”
The Messi Chicken Sandwich is inspired by Messi’s love of Milanese, an Argentinean staple. Greatness comes in many forms, proven by this delicious, crispy Milanese-style chicken breast topped with melted provolone cheese and an herbed aioli. Paired with fresh tomatoes and arugula for a winning bite every time, the Messi Chicken Sandwich is handheld perfection served on a toasted artisan bun.
Messi and Hard Rock International
“Leo Messi is not just one of the greatest athletes and cultural icons on the planet, he’s also an ambassador who aligns very closely with our values as an organization,” said Jim Allen, Chairman of Hard Rock International. “We are extremely honoured to partner with someone who embodies the champion and winning spirit in all facets of his professional and personal life, and we look forward to welcoming him to the U.S. as part of our extended Hard Rock family.”
For full details and to learn more about the “Greatness Happens Here” campaign visit the news on their website or check out the video below.
We have written before about Messi and Hard Rock International, click here to read about the Messi burger.
Website: Hard Rock International
