Funny IKEA commercial
Ikea has found a very clever way to publishe their new catalog. In a number of cinemas promotion teams projected the names and prices of IKEA products on screen. This happened two or three times in each movie, next to George Clooney and Cynthia Nixon (SATC). During the credits there was a referral to the IKEA catalog, which was also distributed afterwards.
Bron: Young Marketing
Website: IKEA