The friendly twist by Coca-Cola

9-10-2014

Another fun marketing campaign of Coca-Cola to spread ‘Happiness‘. The brand introduced bottles that could only be opened with two people. This way Coca-Cola encouraged students to start talking: opening the bottle together was the icebreaker.

Other actions from Coca-Cola that we’ve spotted; the eco-bottles in 2012 and the ice-bottles in 2013.

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The friendly twist by Coca-Cola

9-10-2014

Other actions from Coca-Cola that we’ve spotted; the eco-bottles in 2012 and the ice-bottles in 2013.

9-102014