14-32013

Free access to the New York Times at Starbucks

14-3-2013

Soon people will be able to get free access to 15 articles a day of the New York Times through the Starbucks Digital Network. Starbucks customers will be able to view three articles a day from five different sections. This action approach benefits for both companies, because it attracts people to visit Starbucks over a local coffee shop and it widens the reach of the New York Times.

Bron: PSFK

Website: New York Times

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Free access to the New York Times at Starbucks

14-3-2013

Soon people will be able to get free access to 15 articles a day of the New York Times through the Starbucks Digital Network. Starbucks customers will be able to view three articles a day from five different sections. This action approach benefits for both companies, because it attracts people to visit Starbucks over a local coffee shop and it widens the reach of the New York Times.

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