Flavour is also influenced by music
Shape, colour and actually all senses influence your taste. A new study has been released by Oxford-professor Charles Spence showing that the taste is also influenced by music. You can see the video here above, although it’s a bit long video, it’s very interesting. As inspiration: it could be nice to experiment with your background music! Rock music for your savoury dishes and ballads for your sweet dishes…
Flavour is also influenced by the shape, how it feels, sounds or smells…
We heard about the fact that even the shape of food influences the taste. We remember the square watermelon. We read in articles that the melon grows in an unnatural way and are being harvested when they’re not yet totally ripe. Result: not as delicious as the usual watermelon.
The study of Charles Spence also shows that you don’t only taste with your taste buds. Your other senses are also very important. It’s not only the ingredients that makes your dish delicious or not, but also what the food looks like, feels like, sounds like and smells like.
Less sweet because of loud music
In the video of The Guardian you watch Tamal Ray, an anaesthetist who is also a baker, going into the kitchen to check which role the brain plays in our food tasting. He does this in collaboration with Charles Spence, professor in experimental psychology at Oxford.
They show that it’s not only the structure or the presentation of the dish that influences the taste. But also the background music. Loud background music isn’t too good for sweet flavours, but on the same does it highlight the taste of savoury flavours. In the video are more examples.
Colours in the hospitality industry
Recently we made an article about how to work smart with colours in the hospitality industry. In this study they researched what colours are good in the hospitality industry, to make restaurant owners more enthusiastic to work with the right colours.
Bron: NRC
