2 minutes read

Initial ‘Fresh Forward’ design from 2017 | this is ‘Subway’s Fresh Forward 2.0’

Since the launch of the initial Fresh Forward design in 2017, over 20,000 restaurants worldwide have remodelled or built new locations in Subway’s modern image, helping reset brand perceptions, grow sales, and reenergize franchisees and their teams. Subway’s Fresh Forward 2.0, builds on that foundation, with added brand personality and vibrant décor elements, including bold wall graphics, localized messages and signage, elevated lighting, and warmer wood tones, as well as better support of Subway’s growing digital sales channels.

“When Subway first launched Fresh Forward, it was more than just a remodel—it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams,” said Mike Kehoe, Global Chief Development Officer of Subway. “Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”

Subway tested the new design in all regions

Subway’s Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again.

In addition to improving the overall ambiance of Subway restaurants, Subway’s Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen display systems are currently being tested in markets around the world, offering added convenience for guests and streamlining restaurant operations for franchisees and their teams.

“Each restaurant design has represented a significant milestone for Subway, leading us to where we are today,” said Kehoe. “Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront.”  In the coming months, Fresh Forward 2.0 locations will begin rolling out around the world. Early adopters will showcase the new design in countries such as the U.S., UK, Germany, France, Saudi Arabia, Panama and Australia.

More inspiration from Subway can be found here.

Het bericht ‘Subway’s Fresh Forward 2.0’ positions the chain for the future verscheen eerst op horecatrends.com.

• A cool way to serve a ‘girl dinner’ for 2! Done at Restaurant Villa Orange in Amsterdam.
• NH Collection celebrates its 10th anniversary across Europe with an Anniversary Spritz, as cocktail and mocktail.
• Papa Johns Pizza and Aviation American Gin are spicing up the cocktail scene with the ‘Cini Tini’.
• The Ron Gastro Bowls are back at Poké Perfect! This winter Ron Blaauw created the Beef Rendang bowl and a Tempura Shrimp bowl.
• Dave’s Hot Chicken chain is giving away hundreds of free sandos in East London on November 20^th.
• A great NYC tradition: the adult happy meal. Now also available at the Conversatorium Hotel in Amsterdam.
• Waddle into wonder, the Penguin Parade Sculpture Trail in Fleet Street Quarter is now open!
• IKEA has opened its first Swedish restaurant on a UK high street.
• Cahoots Postal Office has officially landed in Borough Yards, London. Through a life-size postbox you step into a 1940s-inspired cocktail den.
• An snow or ice maze in Poland: Snowlandia in Zakopane!

Enjoy reading!

Ice maze in Poland

Last week we received a response to our article about a maze of Christmas decorations and lights in America. We wondered if there are similar mazes in Europe: apparently there is an ice maze in Poland, Snowlandia in Zakopane. Looks cool, too! And they celebrate Christmas there too, a kind of Winter Wonderland. Check out their website in the link in the title.

Great way to serve a ‘girl dinner’ for 2!

Spotted in a reel on the Instagram of Snackie-Jo, a cool way to serve a ‘girl dinner’ for 2! Done at Restaurant Villa Orange in Amsterdam, their website is linked in the title. They serve a stand full of appetizers, 2 cocktails and 2 glasses of prosecco! Looks cool!

 

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Een bericht gedeeld door Snackie-Jo (@snackiejo)

NH Collection celebrates its 10th anniversary across Europe with an Anniversary Spritz

NH Collection is celebrating 10 years full of special moments: their guests experienced more than 25 million beautiful sunrises and sunsets, enjoyed more than 20 million delicious breakfasts and more than 300,000 celebratory moments at their hotels. They are celebrating their 10^th anniversary with the Anniversary Spritz, an elegant cocktail available in both alcoholic and non-alcoholic versions. Their website is linked in the title.

NH Collection’s special anniversary cocktail has a vibrant red hue with a festive feel and is served in specially engraved champagne glasses. The flavour is a balance between sweet and sour, with notes of fresh strawberry and lime juice. A hint  of grenadine adds depth and richness, while the lemon twist adds freshness. The cava, an essential part of the cocktail, was specially bottled for the 10th anniversary and produced in collaboration with Barcelona’s forward-thinking Vilarnau winery.

Papa Johns Pizza and Aviation American Gin are spicing up the cocktail scene with the ‘Cini Tini’

Papa Johns teams up with Aviation American Gin to shake up National Happy Hour Day – unveiling a pepperoncini gin martini – the ‘Cini Tini’. The ‘Cini Tini is more than just a cocktail – it’s a curated experience that captures the essence of both Papa Johns and Aviation American Gin. Set to spice up a cozy fall night in by combining the tangy kick of Papa Johns iconic pepperoncini with the smooth, crisp, botanical notes of Aviation American Gin. More details in their press release and the recipe to make the ‘Cini Tini’, link in the title!

The Ron Gastro Bowls are back at Poké Perfect

Poké Perfect has developed a few bowls in collaboration with top chef Ron Blaauw again: the Ron Gastro Bowl! This year, a Beef Rendang bowl and a Tempura Shrimp bowl. Both bowls are served hot and consists of sushi rice, sambal goreng telor (boiled egg in spicy sauce), haricot verts, pickled veggies and are garnished with emping, serundeng, garlic-chilli crunch and spring onion. The special editions make a perfect warm, winter dish for lunch or for dinner. Sounds delicious!

Dave’s Hot Chicken chain is giving away hundreds of free sandos in East London on November 20^th

To announce their entry to the English market, Dave’s Hot Chicken, is flying from Hollywood to London to host a special pop-up where they’ll be giving away hundreds of free chicken sandos. In honour of their start in the US the pop-up is on a parking lot in East London.

Dave’s Hot Chicken is the real American dream: “Three childhood friends in their 20’s who scraped together $900. Our not-so-grand opening was in 2017, in a parking lot in East Hollywood, with a couple of folding tables and a portable fryer under the night sky. But thanks to Instagram, people came. And tasted. And came back with their friends. Then, the buzz brought a reporter from EATER/LA. He took a bite of his first Dave’s Hot Chicken tender, and our world changed. The next day he posted, “East Hollywood’s New Late Night Hot Chicken Stand Might Blow Your Mind.” With the help of many celebrities they now have many locations in the USA.

A great NYC tradition | The adult happy meal

The combo’s accessible opulence is taking over happy hour menus all over the world. In the article at Food & Wine, link in the title, they refer to the Dutch-born hospitality pro Charlotte Plas. She introduced the adult happy meal at the Conversatorium Hotel in Amsterdam. She is the new director of marketing and communications of this high-end hotel. The adult happy meal consists of stiff martinis and a bowl of French fries. She learned about this deal in NYC. A great way to end the day with colleagues. According to her it’s the perfect combination—casual but still sophisticated. This NYC treat is now also available at the Conservatorium Hotel. More details in the article!

Waddle into wonder | The Penguin Parade Sculpture Trail in Fleet Street Quarter 

The Fleet Street Quarter has transformed into a winter wonderland with the launch of a magical FREE penguin parade sculpture trail in support of WWF. As of November 14^th, families and visitors are invited to embark on a fabulous festive adventure to discover 12 adorable penguin sculptures throughout the Quarter. Each penguin, decked out in unique festive finery designed by talented artists, is perched in iconic spots like Chancery Lane, New Street Square, Ludgate Circus, and Blackfriars, adding a splash of Antarctic charm to the City. More details in the link in the title.

IKEA has opened its first Swedish restaurant on the UK high street

The Swedish flatpack furniture giant IKEA has quietly opened a permanent restaurant in Hammersmith, the first of its kind in the UK. The space, has been kitted out to seat 75 diners, serving a wider range of iconic Swedish dishes, like meatballs, plantballs, children’s pasta and tomato Sauce,  Fish and Chips and Salmon with Couscous and Yogurt. More details in their press release, link in the title.

Cahoots Postal Office has opened in London

Cahoots Postal Office has officially landed in Borough Yards, London. Through a life-size postbox you step into a 1940s-inspired cocktail den. They have a pneumatic cocktail delivery system that whizzes drinks right to your table! Cahoots has 3 locations in London, next to the Borough Yards location they have Ticket Hall Soho and Underground Soho. Spotted on the Instagram reel of Gioacchino Russo in London, check out the reel below. More details on their website, linked in the title.

 

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Een bericht gedeeld door GIOACCHINO RUSSO | LONDON | UK (@russogioacchino)

Het bericht Trends we spotted | Week 46 verscheen eerst op horecatrends.com.

Reading time: 2 minutes

HUMBUG’s mission is to cheer up Santa

Revellers are invited to step into Christmas and Santa’s cherished watering hole where an unbelievable world of live performance, sing-a-longs, games, immersive storytelling and festivities awaits along with an increasingly weary Santa who needs cheering up … and fast!

Santa’s been working overtime for centuries and he’s hit breaking point so, of course, he’s back at his favourite dive bar where Christmas cheer (and booze) is available on tap. Along with some of Santa’s closest friends, guests will be tasked with bringing their Christmas A-game, ready to help the big man get his groove back and, as long as they do, everyone will be rewarded with an epic party complete with confetti canons, merriment and festive surprises.

The immersive Christmas Dive Bar can handle more guests than last year

Double the size for this year, guests will be able to enjoy brand-new rooms and spaces including a hectic mailroom, Santa’s ‘Grotto’, a shrine dedicated to queen of Christmas Mariah Carey and a festive themed beer can bowling alley. Along the way, guests will encounter a line-up of the finest cabaret from HUMBUG regulars including Daphne the waitress, Rudy the landlord, Howard the mailman and the big man himself. With space for over 200 guests per night, it’s the ultimate festive knees up with the greatest holiday tunes of all time (step up Mariah), live on-stage entertainment, a massive hit of nostalgia and an epic house band playing every night, all set against a backdrop of colourful Christmas lights, dazzling neon’s, mistletoe and festive memorabilia – too much tinsel? There’s no such thing at HUMBUG!

On the menu of HUMBUG the Christmas Dive Bar

Throughout the night, guests can sip on festive tipples from HUMBUG’s ‘Naughty or Nice’ cocktail menu including the ‘Bah F*****g Humbug’ – rum, chocolate liqueur, oat milk, crushed Oreos & whipped cream, topped with a mince pie – before refuelling in the spacious outdoor courtyard where they can tuck into a full menu of festive-themed street food from Bang Bang Burger including an epic Christmas burger, festive bites and desserts with plenty of vegetarian and vegan options.

Those booking the VIP Package will get the best seats in the house as well as a welcome drink, table service and an exclusive meeting with the big man himself in the ‘Grotto’. Santa will be propping up the bar throughout the night so all guests will have their chance to cheer him up and save Christmas!

The brainchild of immersive production company, Speakeasy Project, HUMBUG delivers a Christmas experience like no other, promising a fantastic festive night out, a riot of great drinks, enchanting encounters and an evening that is indecently merry. It’s the perfect venue for groups of friends, office parties, or those looking for a guaranteed good time. A visit to HUMBUG is a fully immersive experience where being naughty or nice is equally rewarded.

Those looking to book their Christmas party can hire the full venue or one of four private event spaces for 40 people and upwards – HUMBUG is taking bookings now.

Humbug will open on November 14^th for a limited festive run through to December 31^st with tickets priced from £25 per person and VIP tickets from £57.50.

More inspiration for Christmas can be found here!

Het bericht Dive into Christmas | At the HUMBUG immersive Christmas Dive Bar verscheen eerst op horecatrends.com.

We wish all these entrepreneurs and their teams lots of fun and success with their new restaurants, more details below!

2 minutes read

Café Paloma | Enjoying Mexican dishes and Paloma cocktails in The Hague

Paloma is a trifecta of wordplay; the Paloma, is the national cocktail of Mexico, a play on words with the Anna Paulownaplein and Paloma means dove in Spanish, the sign of peace in the city of ‘Peace and Justice’. Anna Paulowna Square already has several restaurant establishments and, since the 6^th of September, Café Paloma is one of them, an idea by Domenique van Nielen and Magnus Magnusson. They opened MEDI Restaurant in the centre of The Hague back in 2021. At this location, they only have a small terrace hence adding a restaurant with a larger terrace. Their website is linked in the title.

You can enjoy South American cuisine with a modern twist, think tasty Ceviche, Fresh Tuna Tartare, Jalapeno Bitterballen, Yucca Frita, tacos but also Aquachile (the water of Chile). They have 2 private rooms for meetings and private dining and an upstairs space for larger groups. The Paloma cocktails come in 5 flavours! And of course, there are more classic and innovative cocktails on their menu. And ‘Every Thursday it’s Paloma Thursday at Café Paloma’!

 

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Een bericht gedeeld door Café Paloma (@cafepaloma_nl)

Bistrot le Béret | The French bistrot on the Oosterhaven in Medemblik

Chef Marc Kok loves French cuisine and previously ran Bistrot Marc, also in Medemblik. Now, after an extensive renovation, Bistrot Le Béret has opened. He runs this restaurant together with Kees, the host, and Sanne who does social media. The faces of the bistrot and the three musketeers according to Marc. They are open from Thursday to Sunday evenings. The link to their website is in the title.

On the Burgundian menu of Bistrot Le Béret you will find French classics such as Pâté, Entrecôte (now on the menu with Béarnaise sauce), Poulet Suprême, Crème Brûlée, the delicious-sounding Dragon dessert including ice cream and grapes and, of course, a wide selection of wines from France with exciting forays beyond!

It has become a cosy homely bistrot as you can see in the mood impression in the reel below. A sublime restaurant where you can enjoy French delicacy! They also organise special evenings including a game night on November 29^th and really French: Réveillon de la Saint-Sylvestre on December 31^st.

 

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Een bericht gedeeld door Bistrot Le Béret (@bistrot.le.beret)

Café Toulouse | Enjoying French cuisine with a Sicilian touch

As of the beginning of October, Leiden residents are able to enjoy French cuisine at Café Toulouse on Nieuwe Rijn 1 in Leiden. They serve lunch, dinner and drinks. From a quick bite to an extensive dinner accompanied by cocktails and wines. A beautiful location in the heart of the city with a terrace from which you can spot the boats in the canal during summer!

Passionate Sicilian chef Lorenzo has a penchant for French cuisine and each dish bears his unique signature. For example, the lunch menu includes Bouillabaisse, Croque Monsieur et Madame, a Salade Niçoise and also various croquettes including shrimp croquettes. For dinner, he serves dishes such as a duck tartare, a Poulet Toulouse with bisque, Swiss chard and lime, a Sole Meuniière with lemon and gremolata and for dessert they also have Crêpe Suzette!

Owner and hostess Floor ensures her guests can relax and enjoy a drink and a bite in an exuberant setting where each room evokes a different atmosphere!

 

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Een bericht gedeeld door Café Toulouse (@cafetoulouseleiden)

Last week we also wrote about 2 new restaurants in Leiden!

Het bericht Young entrepreneurs & new concepts | Café Paloma, Bistrot Le Béret and Café Toulouse verscheen eerst op horecatrends.com.

3 minutes read

Hotel The Diamond | Extra pressure for opening adds sparkle

Behind the shimmering glass facade of Hotel The Diamond, experienced entrepreneurs Won Yip and Willem-Jan van den Dijssel, in collaboration with Q Hospitality Group and their extensive expertise in hotel management, have realised a stylish combination of international allure and modern Dutch design. Like many other projects, construction was delayed by delivery problems of building materials. As a result, the opening took longer. However, the extra pressure this brought made The Diamond shine even brighter. This gave the team time to refine internal processes and pay extra attention to staff training. Thanks to the extensive automation of the systems, booking, checking in and out and ordering room service is faster and more efficient, allowing hotel staff to fully focus on a personal, guest-oriented experience.

The design is inspired by the famous Koh-I-Noor diamond

Thirty-six luxurious, tastefully decorated rooms and a touch of Amsterdam charm make Hotel The Diamond a unique haven for both the seasoned traveller as the modern explorer. The three room types are each designed with care and attention to the last square inch. Inspired by botanical gardens, the ‘Botanique’ rooms exude a serene calm through the use of soft earth tones. Fitted with round elements and sophisticated patterns, the ‘Circle’ rooms in turn evoke a sense of unity and connection. Finally, the ‘Rattan’ rooms take their name from the high-quality and luxurious material that plays a prominent role in the interiors. Here, comfort and a refined look take centre stage.

The property was designed by Roberto Meyer of MVSA Architects and inspired by the famous diamond Koh-I-Noor. Hotel The Diamond is already considered one of the most talked-about locations in Amsterdam. A place that also cherishes the history of the legendary Heineken Corner. Fully renovated, this iconic location returns to Leidseplein as part of The Diamond.

Heineken Hoek

On the ground floor is the already opened Grand Café Heineken Hoek (Heineken Corner), an informal and accessible place where you can always go for a cup of coffee, lunch, dinner or a cosy drink on the terrace. The menu offers a versatile selection, perfectly tailored to any time of day. On Friday and Saturday nights, a DJ takes the ambiance to the next level.

On the first floor you will find the high-end fusion Steakhouse, where guests enjoy a culinary experience. The restaurant serves top dishes inspired by Latin American, Caribbean and Mediterranean cuisines, offering a unique blend of flavours and quality. The Steakhouse is a vibrant all-night destination, with an energetic ambiance and live entertainment from Thursday to Saturday that completes the experience.

High-end fusion Steakhouse opens November 21^st

The Diamond offers its guests a home away from home, a luxury retreat with attention to detail and personalised service. From its opening on November 15^th, Hotel The Diamond sets the standard high: in both the hotel experience and the culinary experience, it strives to exceed expectations and make every stay an unforgettable experience. Soon after, on November 21^st, the opening of the high-end fusion Steakhouse will follow. More concepts within The Diamond will open their doors in the near future.

Het bericht Hotel The Diamond opens in the center of Amsterdam verscheen eerst op horecatrends.com.

Enchant Christmas, creates the beloved holiday event known for its World’s Largest immersive Christmas Light Maze, shopping Village, and magical atmosphere, and its newest creation, Classic Christmas. This year they are also launching ‘Kids Light Up The Night’ during select event dates this season.

2 minutes read

A Christmas Light Maze by Enchant and Classic Christmas

In order to make both events more accessible for families, Enchant events created ‘Kids Light Up The Night’ with which they will offer 42,500 complimentary tickets to youth, ensuring a fun and festive experience for thousands of young people. Enchant Christmas will be taking place November 22, through December 29, in Las Vegas, San Jose and Seattle. Classic Christmas opens November 22 in Dallas, Oklahoma City and San Antonio, and in Houston on November 16.

About Enchant and Classic Christmas

Enchant is the creator of the award-winning World’s Largest Christmas Light Maze, the story-propelled, interactive holiday light maze experience and cornerstone to all Enchant Christmas events. Encompassing over 10 acres of festive programming including a dazzling installation of larger-than-life, custom designed light sculptures, Enchant Christmas is often produced on the playing fields of major league sports stadiums and iconic outdoor spaces. The event offers an ice-skating trail, live entertainment, interactive games, Santa visits and a charming holiday marketplace. Classic Christmas, one of Enchant’s latest creations, offers a nostalgic, community-focused celebration that brings the magic of the season to life all in partnership with Coca-Cola. Founded in 2016 by Canadian entrepreneur Kevin Johnston, Enchant has since delighted millions of guests in major cities in the U.S. and Canada. Check out the video of an earlier edition of Enchant Christmas Lights Maze: (the text continues below the video)

Kids Light Up The night

This initiative underscores Enchant’s ongoing commitment to spreading joy during the holiday season and making the experience accessible to families of all sizes and backgrounds. Parents and guardians can secure their family’s spot by reserving free kids’ tickets on select nights through the Enchant and Classic Christmas websites, respectively. Adult tickets can be purchased for the same night, making it easy to plan an unforgettable evening. The free kids’ tickets are available on a first-come, first-served basis, so families are encouraged to act fast.

More Christmas inspiration on our website can be found here. 

Het bericht An immersive Christmas Light Maze with a shopping village and Christmas magic verscheen eerst op horecatrends.com.

• Horecava 2025: this is how top chefs see the future of the hospitality industry: socially engaged, innovative and exceptionally delicious.
• Thomas Baeyens, the chef of restaurant L’Amitié in Antwerp, recently launched his new project: Sardineshop.be. Tinned fish as the perfect apero during the holiday season.
• Brasserie Appelmans & the Absinth Bar in Antwerp exists 20 years, keep reading to find out how they celebrate. We love the idea of the mini-bar offer!
• On the menu of the Dutch McDonald’s, a McDonald’s X Old Amsterdam burger, their ‘year-end-burger’!
• Another Airbnb icon: House sit for Paddington and The Browns in their London home.
• Spotted on Instagram: a great way to make cheesecake lollies, done by Lolly Bakery!
• Four Seasons celebrates ‘World Kindness Day’ with food at the heart.
• Hilton celebrates their ‘Global Week of Engagement’ and partners with Keep America Beautiful.

Enjoy reading!

Horecava | This is how top chefs see the future of the hospitality industry: socially engaged, innovative and exceptionally delicious

Society is increasingly focusing on healthy living, a good work-life balance and the future of the planet. For decades, the catering industry stood for meat, fish, wine and hard work without a private life. Those times are over. At the Horecava, a Dutch event for the hospitality industry from January  13 to 16 2025, there will be a focus on social trends and social changes in the culinary world. Last week, we already linked to the Taste of Horecava by Gault&Millau and chef Jef Schuur is also shaping the Sustainable Fish Symposium in collaboration with three international three-star chefs and marine biologists at the Horecava. He aims to not only serve sustainable fish dishes in his own Texel restaurant, but also to inspire and inform other chefs. There will also be a Taste of Wine Professional Theatre at the Horecava. And, of course, they focus on ways to prevent employees from leaving. More in the press release, link in the title.

Sardineshop.be | The perfect apero bites for the holiday season

Thomas Baeyens, the passionate chef of restaurant L’Amitié in Antwerp, recently launched his new project: Sardineshop.be. Together with Jeroen Lybaert, he created the web shop for premium canned fish in Belgium and the Netherlands. The rise of ‘tinned fish’ as a trend on platforms such as TikTok has rediscovered and popularised tinned fish among a wide and young audience. From tasty combinations to creative recipes, tinned fish is proving to be versatile, healthy and easy. The webshop offers both individual cans and boxes for those who like to give it as a gift or try different flavours for themselves. The team also regularly shares recipes and serving tips on the website. Check out the website, link in the title.

Brasserie Appelmans & the Absinth Bar exists 20 years | Here’s how they celebrate!

Fun promotions to celebrate their 20th anniversary at Brasserie Appelmans and Absinthbar in Antwerp. Appelmans is one of the first concepts of hospitality wizard Kasper Stuart’s, and they are celebrating this anniversary big time. With, among other things, a revival of the successes from their menu of the last 20 years, a Big Brunch (took place on 3 November), a bar menu with the signature absinthe cocktails of all their iconic bartenders of the last 20 years, a cocktail kit to make your own cocktails at home, ánd during their birthday week (Thursday 28 November to 5 December) they treat their loyal customers by offering the dishes of 2004 for the prices of 2004. What we also really like: as of December 3^rd, they will sell 100 ‘mini bars’ full of cocktail & party fun as a unique end-of-year gift! Check out their festivities on the website, link in the title.

On the menu of the Dutch McDonald’s | a McDonald’s X Old Amsterdam burger

McDonalds’ “year-end burger” is a “Homestyle Crispy Chicken” with Old Amsterdam cheese this year. The combination is available with either a chicken burger or a veggie Valess burger. This is the eighth time McDonald’s has partnered with Old Amsterdam. Check out more specials around the end of 2024 in their press release, link in title.

Airbnb | House sit for Paddington and The Browns in their London home

Another great Airbnb location, we unfortunately missed this one! You were able to book a stay for one night on November 8^th till the 10^th. In celebration of the release of ‘Paddington in Peru’, everyone’s favorite bear, Paddington, is inviting families worldwide for a once-in-a-lifetime overnight stay on Airbnb at his Windsor Gardens home. Located in a charming and quaint area of London, Paddington shares his home with The Brown Family. More details in the press release on Airbnb. We love some of the Airbnb Icons!

Great way to serve cheesecake, any other cake or even ice cream

Spotted on the Instagram of blogger, Paris.cake. As we’re going to Paris in the beginning of December I searched for Paris on Instagram, this has nothing to do with Paris, but we love how Lolly Bakery creates their cheesecake lollies. The website of this  bakery is linked in the title. We can imagine that the Christmas lolly collection is going to be fabulous.

 

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Een bericht gedeeld door آشپزی /کیک/ پاریس کیک قشم (@_paris.cake)

Four Seasons celebrates ‘World Kindness Day’ with food at the heart

‘World Kindness Day’ is celebrated on November 13^th. Four Seasons, a leading luxury hospitality company, is embracing its culture of care and personalized service by placing food at the heart of its global celebration of kindness. Guided by the Golden Rule and the company’s ‘Four Seasons for Good’ program, Four Seasons remains committed to fostering meaningful connections while actively supporting local communities. Building on the success of last year’s World Kindness Day initiative, which raised over USD 350,000 for more than 50 charities worldwide, this year’s theme, Food at the Heart, will see select hotels and resorts offering limited-edition gâteaux (cakes) and unique culinary experiences to celebrate the brand’s dedication to culinary excellence and kindness. Proceeds from each property’s gâteaux and culinary experiences will support non-profits that provide food for those in need. More details in their press release, link in the title.

Hilton celebrates their ‘Global Week of Engagement’ | Partners with Keep America Beautiful

Hilton partnered with Keep America Beautiful to support community revitalization during their ‘Global Week of Engagement’. Hilton reported the significant impact of its annual Travel with Purpose Week, a global week of community engagement among its nearly half a million team members around the world. Every year, Hilton’s global community of team members come together to give back to the communities in which they live, work and travel. By partnering with local organizations, Hilton’s corporate and property-based team members support local destination stewardship, career development, community resilience and other social and environmental priorities. For more information about Hilton’s Travel with Purpose efforts and progress towards its 2030 goals, read about Hilton’s Environmental, Social and Governance (ESG) strategy. More details in their press release, link in the title. Or watch their video, the text continues below the video.

Het bericht Trends we spotted | Week 45 verscheen eerst op horecatrends.com.

We wish all these entrepreneurs and their teams good luck with their concepts. More details below!

Reading time: 2 minutes

Restaurante Los Cosmos in Leiden

Restaurante Los Cosmos opened this August on the Aalmarkt in Leiden. Los Cosmos consists of two floors and is 600 square meters big. The new concept is located in the former Zara Home. They also have a terrace next to, in front of and opposite the restaurant. On their terraces there is room for over 100 guests and inside about 200 more guests!

Restaurante Los Cosmos | Fresco y Sabroso

Fresh and tasty, is the motto of this Spanish concept. They serve for example bocadillos (delicious for lunch), pica-pica dishes such as Gambas Pil Pil and patatas bravas and of course many Spanish hams such as Iberico but also berico cecina de leon (beef ham). Their specialties include Sardines from the Josper Grill and sous-vide cooked leg of lamb – pico de gallo and much more!

It is a concept with a hip Ibiza-like interior, where you can enjoy Spanish atmospheres even in winter. Check out their mission in the reel below: ‘bringing the true flavors of Spain to Leiden!’

 

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Een bericht gedeeld door Los Cosmos (@los.cos.mos)

Restaurant Noos in the Arsenal building in Terneuzen

Restaurant Noos opened in September and is located in the iconic Arsenal Building in Terneuzen. This is a building full of character that has been transformed into a unique experience. As you enter, you are welcomed into a stylish cocktail bar, where they pamper your taste buds with sophisticated drinks. You can enjoy a varied menu during lunch and dinner since they have 2 kitchens. One kitchen prepares artisan pizzas and delicious pastas, while the other focuses on sophisticated fine dining dishes for the ultimate culinary experience. They serve a three-course menu for a fixed price and à la carte.

Lots of attention and space for children

Of course, they also have dedicated kids menus and they can decorate their own ice cream in the Candy Shop! The ice creams are served in a Noos cup that they can take home.

By the way, kids are more than welcome at restaurant Noos anyways. There are several play lofts, where young and old can have fun. While guests enjoy their food, little ones can discover their own adventures in between courses. See in the reel below how much fun they’ve made these play lofts.

 

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Een bericht gedeeld door Restaurant Noos (@restaurant_noos)

Hotel Rumour in Leiden

The place next to the Burcht holds a happy place in my heart, as we celebrated our wedding here. The ambiance has been transformed to nowadays but the location remains special and accessible. Just so cozy! With the name like Hotel Rumour, you would also expect many hotel rooms but there are only two rooms in the attic, Salon Royale and La Suite Petite, ideal for private dining and more.

Terrace at special place in Leiden

Guests are welcome from 11 a.m. and they serve breakfast, lunch and dinner. The nice thing is that they have two well-known suppliers from Leiden on the menu, Leidsche Koek and cheeses from Fromagerie Bon with ‘kweepeer’ and ‘kletzen’ bread. The menu includes cauliflower fritters and serrano ham croquettes. As main courses, you can also enjoy, roasted pointed cabbage with piccalilli, pumpkin seed and puffed garlic gravy as well as a tasty smash burger. The terrace at this special place remains one of the most beautiful spots in Leiden! They regularly organize fun events such as pub quizzes on Mondays, check out the reel below. ^Marjolein

 

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Een bericht gedeeld door Hotel Rumour (@hotelrumour)

Het bericht Young entrepreneurs & new concepts | Restaurant Noos, Hotel Rumour and Los Cosmos verscheen eerst op horecatrends.com.

• A new theme park at Universal Orlando Resort opens on May 22, 2025: Universal Epic Universe.
• Sir Paul Smith is designing the Claridge’s Christmas tree 2024. It will be unveiled on November 20^th.
• McDonald’s in Budapest introduced the McDonald’s Nyugati Lounge with DJ’s and live music, every Friday and Saturday. We think this idea might work for more locations!
• How about a game of ‘Glow in the dark Padel’? It’s possible at the Sand Dune padel club in Dubai. Inspiration for other padel clubs or for Family Entertainment Centers?
• New in New York City, a great spot for a picture with NYC in the background: The Skylift at the all-new Top of the Rock at Rockefeller Center.
• Did you already spot ‘sealed burgers’ or in France ‘Disco Burgers’? We recently spotted the Sunny Pockets with other ingredients than just burgers. It originates from France.
• Selling stamppotten (stew with mashed potatoes and vegetables) in the winter instead of ice cream! Done by DROOMijs in Nijmegen and more Dutch ice cream parlours!
• For those visiting the Horecava, check out the way to experience some of the Netherlands’ leading chefs up close in the exclusive Chef’s Table setting of Taste of Horecava by Gault&Millau.

Enjoy reading!

Universal Epic Universe | A new theme park at Universal Orlando Resort opens on May 22^nd, 2025

Universal Epic Universe is the most ambitious theme park Universal Destinations and Experiences has ever created and will be the next gamechanger for theme park entertainment. With a total of more than 50 incredible experiences that range from groundbreaking attractions to breathtaking entertainment to incredibly themed dining and shopping and so much more, Epic Universe will present a level of theme park immersion and innovation that is unmatched across five themed worlds: Celestial Park, The Wizarding World of Harry Potter – Ministry of Magic, SUPER NINTENDO WORLD, How to Train Your Dragon – Isle of Berk and Dark Universe. The new theme park in Universal Orlando opens officially on May 22^nd next year, more details in the press release, link in the title.

Sir Paul Smith is designing the Claridge’s Christmas tree 2024

Claridge’s, London’s legendary Mayfair hotel, recently announced that this year its annual Christmas tree will be designed by longtime friend of the hotel, Sir Paul Smith. The tree which brings together two illustrious British names, will be unveiled by Sir Paul in the hotel lobby on the morning of Wednesday 20th November 2024. Sir Paul has collaborated with two friends of the fashion house on the decorations, British architect Nik Ramage, who will make a series of mechanical birdhouses and design studio Studiomama, who will create a series of their whimsical ‘Off Cut Creatures’ to sit around the base of the tree. More details will follow after November 20^th.  In the link in the title, the menu’s for the festive season, starting on Thanksgiving, November 28^th.

McDonald’s in Budapest introduced the Nyugati Lounge with DJ’s and live music

Budapest’s Nyugati McDonald’s has launched a special program, the Nyugati Lounge, on Friday and Saturday nights after 10pm. Known as one of the world’s most beautiful McDonald’s locations, the revamped restaurant now features custom light painting and live DJ performances. Every two weeks, a live musician joins the performance. Available from 10 PM to 4 AM until year-end! Check out the reel of Rave Residence below. The website of the McDonald’s Nyugati Lounge, is linked in the title.

 

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Een bericht gedeeld door Rave Residence (@raveresidence)

Glow in the dark padel

Okay, in the reel below you will find a special Halloween edition that took place on October 25^th: Glow in the dark padel at the Sand Dune padel club in Dubai. Next up is the ‘Glow in the Dark Padel Sensation White’ edition this November 29^th. It looks amazing and who knows, we might spot it at another padel club or in a Family Entertainment Center someday!

 

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Een bericht gedeeld door SANDDUNE-PADEL-DXB ساند دیون بادل دبی (@sanddune_padel_dxb)

Skylift on top of the Rock at Rockefeller Center

Now open! Experience Skylift and take in the greatest views in the world from the all-new Top of the Rock at Rockefeller Center. Link to their website where you can buy tickets in the title. Heart-pounding 360 degree experience at great hights above Manhattan! If you’re not afraid of hights, a must visit in New York and a photo with your group with the skyline of NYC in background is included.

 

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Een bericht gedeeld door Rockefeller Center (@rockefellercenter)

Disco & Sealed burgers and now Sunny Pockets

We already wrote about the Disco Burger, spotted in Paris, in our trends we spotted in week 16. We have also come across burgers like that with some regularity on the internet. For instance, we recently came across the ‘Sealed Burgers’ from Spinning Buns in Austin Texas. We also spotted chef Jo Bussels’ Sunny Pockets on Nieuwsblad’s Instagram, check out the reel below. The sunny pockets are loaded with other ingredients than only burgers. Jo Bussels now launches this product in several student cafés in Belgium. The product comes from France; the Sunny Pocket website is linked in the title.

 

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Een bericht gedeeld door Nieuwsblad (@nieuwsblad)

Selling stew in the winter instead of ice cream

A real Dutch item! One of our younger colleagues came across the reel from Omroep Gelderland (below) about the ice cream shop DROOMijs in the Dutch city of Nijmegen, which has also started selling ‘Stamppotten’ (stews with mashed potatoes and vegetables) in the winter. We have seen before years ago, for example at IJscuypje/Stamppotje and at even more places. Even in the comments, people mention that they have seen it before but there are also many people who really like the idea. Who knows, it might be inspiration for more ice cream parlours! Check out the reel or the winter edition of the website of DROOMijs, link in the title.

 

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Een bericht gedeeld door Omroep Gelderland (@omroepgld)

Taste of Horecava by Gault&Millau

During the upcoming Horecava 2025, visitors will have the chance to experience some of the Netherlands’ leading chefs up close in the exclusive Chef’s Table setting of Taste of Horecava by Gault&Millau. This Chef’s Table experience, part of Horecava’s newly launched concept, brings the skills of culinary leaders directly to hospitality professionals who want to taste, learn and inspire. More details, including which chefs you can see at work, on the Horecava website, link in title. Here you will also find information on how to participate.

Het bericht Trends we spotted | Week 44 verscheen eerst op horecatrends.com.

2 minutes read

Cannes legendary restaurant La Môme is opening in London

At La Môme London the brothers will channel the vibrant energy and timeless style of their sought-after institution, which spans an entire street, inside and out, minutes from the legendary Promenade de la Croisette in Cannes. La Môme London will be the Lecorché brothers fourth venture, having opened La Môme Plage in 2018 and La Môme Monte Carlo in 2022.

“As in Cannes, La Môme London will exude the same upbeat, elegant vibe,” says Antoine Lecorché. “We are trying to bring an experience to The Berkeley that is about all the senses: not only about the food, but also about the welcome, the service, the music, the energy and where something interesting is happening every day.”

Expect plenty of high-style ‘dinner-theatre’ at this concept in the Berkley

Whole tabletops will be changed in an instant as waiters carry freshly laid ones above their heads through the restaurant to replace a previous sitting. Dishes will be prepared in front of guests, from the snipping of thyme into olive oil to deboning a whole wild fish of the day, flame grilled to perfection and ready to be shared. Cocktails and digestifs promise to arrive with a flourish of drama, shrouded in a cloud of dry ice until released from underneath a glass cloche.

Commenting on the arrival of the concept to The Berkeley, General Manager Kostas Sfaltos said “We are excited to bring La Mome, a true Cannes legend to London, and believe their cosmopolitan energy and joie de vivre will bring something new to the capital.”

The 10-seater bar will serve cocktails and small bites; the main restaurant will seat 220 inside and 30 outside on a newly created terrace. Both will open seven days a week for lunch and dinner. Evenings will be accompanied by live music – including a DJ, chanteur and pianist.

For those not familiar with the concept: check out this Instagram reel below!

 

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Een bericht gedeeld door La Môme – Cannes (@lamomecannes)

We recently wrote about another event at The Berkeley.

Het bericht Restaurant La Môme | In Cannes, Monte Carlo and as of January in The Berkeley in London verscheen eerst op horecatrends.com.