Eat Carrots Like Junkfood

20-11-2010

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An interesting way promote healthy carrots, “eat them like junk food. ” Bolthouse Farms came up with this playful promotional video. The idea was to use advertising techniques that are used to promote junk food and apply that to small healthy carrots. We don’t tell that carrots are healthy because people already know that, according to the creators.

Bron: Van Spronsen & Partners

Website: Creative Guerilla Marketing

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