Dominique Ansel opened a new bakery – in Japan!

25-6-2015

Leonie van Spronsen has lived in NYC and became a fan of the bakery of Dominique Ansel. She now follows his Instagram account and loved the communication around the opening of the bakery in Tokyo.

Last Saturday it was finally opening day at the DAB (Dominique Ansel Bakery) in Tokyo, loyal followers of his Instagram account had been prepared for this day a long time and it did not disappoint.

Hospitality, guest experience by Dominique Ansel

Dominique Ansel seems to be one of those rare people that truly understands hospitality. It’s not about just making beautiful products (which he definitely does by the way) but it’s also about guest experience, it’s about appreciating your customers, it’s about interacting with your customers, it’s about creating a brand experience, and boy is he the master of that. See the snapshots of DAB Japan’s opening day on Instagram.

By tracking the opening day like this on Instagram and explaining and sharing his ideas, his vision and his activities, Dominique Ansel is clearly busy building a hospitality empire. And by being such a humble, cool and inspiring person on social media, there is no one in the world you would want to have that empire more than him.

The next step? Maybe return to Europe to turn us into line-loving pastry fans as well? I vote for Paris! Leonie van Spronsen

Bron: Instagram/ dominiqueansel

Website: Dominique Ansel Bakery

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