Cinnabon sells like hot cakes
This March and April the American company Cinnabon is opening three new stores in the Netherlands at Stadshart Amstelveen, Stadshart Zoetermeer and at Utrecht’s Central Station.
Three new Cinnabon stores
Cinnabon is an American company who sells cinnamon rolls with all kinds of different frostings and toppings. In 2012 Cinnabon opened its first stores in the Netherlands, located in Shopping Centre Alexandrium in Rotterdam and at shopping centre ‘de Amsterdamse Poort’. Considering the fact that these stores are very popular, three new stores will be opened this March and April at Stadshart Amstelveen, Stadshart Zoetermeer and at Utrecht’s Central Station.
Less is more
Because Cinnabon is an American company the cinnamon rolls are in American standards, which sometimes can be a bit too much for the average Dutchman. But Cinnamon created a special Dutch product range. In order to accustom the Dutch public to the intense flavour and rich frostings with American standards, Cinnabon developed the ‘Mini Cinnabon’. “To introduce the Dutch people with a sweet tooth to the Cinnabon, the Minibon is the perfect size,” says Alisoeprapto, operations manager of Cinnabon Holland. “This is our best-selling product for sure.”
Besides the Mini and Classic Cinnabons they also have crunchy Stix, Centre of the Roll and refreshing Chillata-drinks in their product range.
About Cinnabon
The first Cinnabon stores of the Netherlands opened in 2012, which is part of Cinnabon Incorporated. This American chain produces sweet treats with cinnamon as their main ingredient, finished with different kinds of toppings and frostings. After great success in the United States and Canada, Cinnabon Incorporated is expanding amongst others to the Middle East and Europe, where the number of locations has increased substantially in a short time.
Website: Cinnabon
