Cider of unused fruit
In 2010, initiators John Burgess, Peter Newton and Rochelle Schwartz started to produce cider made of unused apples (and pears). This unused fruit comes from the many apple trees in the suburban of London, which caused ruined laws and attracted wasps. They started to collect this fruit to produce cider. Consumers who delivered the apples, receive the cider and a discount on more bottles.
Website: London Glider Cider