Changing pop-up location Rotterdam Central Station
Pop-up food concept ‘Eten Centraal’ opened at Rotterdam Central Station on 16 June. It is a new initiative by The Food Line-up in collaboration with NS Stations. The pop-up location changes every two weeks with another small street food entrepreneur from the city.
Changing pop-up
The Food Line-up was one of the initiators of the street food debate about new permits that would benefit diverse and sustainable street food. Now they’ve set their crosshairs on high traffic destinations like the Rotterdam Central Station. With pop-up stores like ‘Eten Centraal’ railway stations will surprise travellers with a weekly changing selection of several local entrepreneurs. The focus is now on empty shop spaces that require temporary filling at Rotterdam Central. If successful, this may result in temporary fillings of empty spaces at other stations. It makes stations thus even more attractive for everyone.
The Switch
Every two weeks during “the Switch” a new business will build up in the pop-up store. In 46 days, more than seven Rotterdam heroes will serve a diverse menu including Old Scuola Pizza Napolitana, Man met Bril Coffee, Saté man with Toko to go, Fritez Haute friture, Pinky Rose lemonade, Jumble Korean Food and Rotterdam brewers. The website and Facebook will show the complete list of entrepreneurs and time tables.
Groundbreaking
“The pop-up street food concept is truly groundbreaking,” according to Lotte Wouters and Maartje Nelissen. “For the first time a high traffic location like this provides room to small local businesses next to the fixed formulas and usual suspects on locations like these. Travellers can now also enjoy the offerings of local entrepreneurs at Rotterdam Central Station, one of the most prominent places in the city, and taste the identity of the city and its inhabitants. “
Website: Eten Centraal
