Ad that can only be seen by night

17-1-2014

  • mcdonalds

This ad from McDonald’s in a bus shelter in Sydney is only fully displayed when it is dark. During the day it seems like it lacks the half of the famous ‘M’ , but as soon as it gets dark the entire ‘M’ appears in the reflection of the glass. This ad is part of the new campaign by McDonald’s to announce that the fast food chain is open all night.

Handy cooking videos without a mess

14-1-2014

  • handy

For anyone who cooks along with a youtube video, dirty fingers on the screen of the laptop or tablet are very recognizable. The video goes to fast, you need to pause it every now and then. The website ‘Handy’ by Flore avoids this problem. You can upload a youtube video on the site and it is played in full screen mode, while the webcam is activated. When you wave your hand from left to right the video will play, whilst a right-to-left wave will pause it. Additionally you can save the videos in an online cookbook.

Your own 3D pasta

2-1-2014

Italian pasta maker Barilla wants guests to design their own 3D pasta in a restaurant within a number of years. Barilla started a collaboration with TNO Eindhoven, that develops a 3D food printer. Barilla wants to equip restaurants with a 3D pasta printer, so guests can bring their own design on a USB stick and get their own designed pasta served on plate. The Italian pasta maker is interested in the delivery of the pasta dough that the 3D pasta is build layer by layer. However, the study of the 3D food printer is still early.

The perfect cocktail

20-12-2013

  • perfecte cocktail

It remains difficult to make a perfect cocktail, you often pour too much or too little of an ingredient in the cocktail. With the ‘Perfect Drink’ you can now easily make the perfect cocktail with the right amount. The digital kitchen scale is connected with an app and tells you what ingredient you need to add, considering the weight during the preparation and indicates when to stop adding an ingredient. You will get the perfect cocktail. The app has a large database of cocktail recipes but you can also add a recipe yourself.

Accor Meeting Hotel Finder

20-12-2013

  • Accor

With the new search engine ‘Accor Meeting Hotel Finder’ of Accor Hotels, MICE- and meeting planners can search easily for a suitable location for their conference or event. They can search for a location based on the geographical location, type of event, accommodation and hotel segment. When the meeting planner has selected a location they can directly request for an offer or book the location. The search engine has more than 1,000 locations and 10,000 rooms in 90 different countries of which 65% in Europe and 23% in Asia Pacific.

Driving restaurant through The Hague

19-12-2013

A driving tram through the city of The Hague and during the trip a high-quality four-course dinner while passing the highlights of the city. Around February 2014 this will be possible in tram restaurant Hoftramm. The driving tram will be transformed into a modern and elegant restaurant and has all amenities including a kitchen, bar and toilets. Tram restaurant Hoftrammm will be a route through the center of The Hague six days a week and the guests will get served a four-course dinner with a matching beverage package. To achieve the tram restaurant there is currently a crowdfunding campaign.

App combines food, style and music

16-12-2013

Uniqlo has introduced a new app with a combination of food, style and music. Six emerging chefs from the US have developed a total of 24 recipes with everyday ingredients and cooking techniques. The recipes are inspired by the autumn/ winter collection of the brand ‘LifeWare Philosophy’. Every chefs wears an outfit that features the colors and textures of the dish, the outfits can be purchased through the app. The app also has different cooking sounds and a timer.

Tip: Optimize your online availability

6-12-2013

  • vindbaarheid

This article is only available in Dutch.

Cookbook restaurant Bord’Eau available via an app

5-12-2013

Years ago Ferran Adrià was one of the first chefs who released a cookbook with background stories about cooking at elBulli with pictures of the dishes. The recipes were included on a CD. These types of cookbooks we have seen more often in recent years. Nowadays we see more and more chefs releasing an app with dishes and background stories instead of a cookbook. Recently Richard van Oostbrugge, chef cook of the two Michelin starred restaurant Bord’Eau launched an app. Through the app you can see 14 digitally recorded preparations of his favorite creations. Besides the ingredients and the preparation, the lay-out of the plates is filmed from above which gives an inspiring look into the kitchen of the restaurant. The app is available for iPads with an iOS6 or higher.

Nightswap exchange nights

3-12-2013

Through the Nightswap website people can lend out their house or room and get a night in someone else’s house in return without any financial transaction taken place. It’s possible to collect nights and spend them all in once, home swap at the same moment or to buy extra nights. The website offers insurances as well and is an alternative for peer-to-peer websites like Couchsurfing.org and Airbnb.com with a slightly different business model.

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