Illuminarium Experiences in Atlanta | A ‘VR, without the glasses’ experience
16-7-2021
Recently opened Illuminarium Experiences in Atlanta, its first venue worldwide. It opened July 1st on Atlanta’s BeltLine with WILD: a safari experience, immersing guests in the splendour of Africa’s most exotic animals. This new tech-driven entertainment experience enables visitors to see, hear, feel, smell and affect experiences they only dream about through state-of-the-art technologies. Following Atlanta, Illuminarium will open in Las Vegas at AREA 15 in January 2022 and in Miami, at Mana in the Wynwood Arts District, in fall 2022. Other North American locations under consideration are New York City, Chicago, Toronto, Montreal, Los Angeles and Austin, with plans to create a global footprint in the world’s leading international destinations.
It made us think of experiencing the art of Vincent van Gogh at the L’Atelier des Lumières in Paris or the art at the NXT Museum in Amsterdam. But then it would be more like immersing yourself in experiences like the Safari or their next experience the ‘SPACEWALK’. A new way of visiting exciting places or would you prefer to immerse yourself in their nightlife experience?
Reading time: 3 minutes
Trends we spotted | Week 28
15-7-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about naughty treats, like dick- and vagina shaped waffles, spotted at La Quequetterie in Paris and Zizi Factory in London. And Ralph’s Tavern in Worcester, Massachusetts accepted Monopoly money!
The recently opened Restaurant Matū in Beverly Hills exclusively offers 100% grass-fed Wagyu beef, not a steakhouse but a real steak restaurant! And a great ad from Visit Norway: ‘You don’t need to be a billionaire to visit space’.
The Uffizi museum has moved to Elba Island, with their first exhibition is about artworks that narrate Emperor Napoleon Bonaparte. A celebration of the bicentenary death of Napoleon by the Uffizi Diffusi project.
Happy hour at the SPA at Virgin Hotels in Las Vegas is a bit different then you might expect, inspiration for wellness centers. And opening later this year in Barcelona, the three-story restaurant Jacqueline, concept inspired by the muse of Picasso. We’re curious!
Eco-luxury oasis 1 Hotel Toronto will open in downtown Toronto on August 4. The mission-driven, sustainable, luxury hospitality brand is now accepting reservations. And an article about foraged cocktails, rewilded bars turning to nature for their cocktail inspiration. With inspiration from Visit Sweden.
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Trends we spotted | Week 27
9-7-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others, beer made with goose poop, ‘Wasted Potential Imperial Sout’ by Ant Brew. Would you drink it? Another brewery in Australia, has a sustainable solution for the CO2 emissions, brewery Young Henrys uses algae to cut CO2 emissions.
This July, Soho Music Month will paint the iconic streets of London with culture. With for example talks, exhibitions, music history tours and a song competition.
The Radisson Hotel Group in partnership with Madaëf announced seven Moroccan hotels, of which four will open its doors this month, located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout. The Pavilions Hotels & Resorts (with Hotel The Toren in Amsterdam amongst their portfolio) enhances its guest experiences by becoming the first global boutique hotel group to accept Cryptocurrency from any country for hotel bookings.
We didn’t know the brand Frutta Bowl, but it’s a fast growing superfoods café brand. They have 30+ restaurants in East U.S. and are going to debut in California. Part of the company WOWorks’ trajectory of non-traditional restaurant growth.
Sustainability is hip and much needed, we like it when luxury companies like LVMH are investing in it! Recently the luxury conglomerate announced plans to build a new center in Saclay, France dedicated to researching sustainable production.
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Trends we spotted | Week 26
2-7-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
Click on the title if you like to read the full article. Enjoy reading!
With this week articles about amongst others blue raspberries, their origin and how they are used in products today. Have you hear about them? And about the opening of a new luxury hotel, the Cheval Blanc Paris, with rooms with panoramic views of the Seine.
Chance the Rapper collaborates with Starbucks to promote Starbucks’s ‘Ready to Drink’ canned and bottled coffees with the help of a TikTok campaign, with prizes including a one-on-one video moment with Chance. And an idea to save energy by storing your vegetables in ‘The Groundfridge’. Great idea for chefs who have their own vegetable garden.
We couldn’t find more information yet, but we spotted on the Instagram page of The Avocado Show that they are opening a location in London this summer! We wish their team a lot of success with the opening.
Inspiration for municipalities from Tokyo, the Nippon Foundation launched a new toilet facility as part of ‘THE TOKYO TOILET’ which makes toilets much more accessible to the public. Very handy especially if all restaurants and bars are closed, like during the pandemic!
Future Meat Technologies that has opened the world’s first industrial cultured meat facility. We wonder which food safety authority will be the first to allow human consumption!
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Trends we spotted | Week 25
28-6-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week articles about amongst others Wolfgang Puck, a world-famous celebrity chef, who is opening his first restaurant in his country of birth Austria. And McDonald’s is still working towards a greener future worldwide and on local level, a new initiative in Switzerland is set to make a nation wide rollout.
El Pollo Loco is launching a pilot programme where they use their Air Loco Drone Delivery to deliver food into customer’s backyards. And some more sustainable projects; a collaboration between Mizuiro Inc and designeer Naoko Kimura led to the creation of crayons made from fruits and vegetables, safe for children to use.
A lot is happening in London this summer, with a magical afternoon tea being served at Aqua Sharp consisting of Peter Pan inspired treats and décor! And the Taste of London Festival that will be held from July 7 – 11 and July 14 – 18 in Regent’s Park.
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Trends we spotted | Week 24
18-6-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week some news from France; the Louvre Hotels Group is working together with Decathlon and the coaching application Trainme to transform a classic hotel room into a private gym. And the Logis Hotels Group is again partner of the 108th edition of the Tour de France.
Spotted in London; 11 outdoor cinemas popping up this summer! As both restaurants and cinemas have had a tough year, it might be a great idea to work together! Spotted in Paris, 60 restaurants and Deliveroo offer the reusable containers by barePack to create zero waste delivery.
Another Spritz Bar in combination with a Pizza Parlour; Piazza by the Pier in London. Will the Spritz Bars al fresco be the hit of this summer? And Lay’s chips opened a non-existent restaurant to introduce Amsterdammers to a menu consisting of three iconic Lay’s flavoured chips with names like the fast food giants KFC, Subway and Pizza Hut.
A Pop-Up Bike Experience of WeWatt X Ovamo was held in Antwerp on the Grote Markt. It might be a great idea as a bar or coffee bar to place a few WeWatt cycling tables to encourage exercise? And Vapiano’s Germany will go #Pinsa. They will gradually eliminate the classic pizza from its menu. The dough of the Pinsa is fluffier than the conventional pizza dough and also more digestible.
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Mariposa Negra Bar in Barcelona | A new disruptive cocktail bar concept
16-6-2021
The first cocktail bar in the world to use 3D printing and laser printing technology recently opened in Barcelona, Spain. They take the word ‘artisan’ to another level, as they created almost everything in the bar by themselves, like the bar, back bar, tables, decorations, lamps, signs, plates, ceramic picks and more. They even have their own molding techniques to create their own ceramic glasses. Each drink has a really long process of preparation because many liqueurs, juices, bitters and other drinks are made by the bartenders. Thus creating cocktails with very unique and balanced flavours. The name and place are inspired by the mysterious fantasy world of Marina’s novel, written by the great Spanish writer, Carlos Ruiz Zafón.
A spot in Barcelona to visit if you’re a cocktail lover! It’s located in Plaça de les Olles, in the heart of the Born Quarter, a neighborhood known for its gastronomy, art and its streets full of life.
Reading time: 2 minutes
BARDEUM app by Museum Edutainment | Step inside the stories of a historical site
15-6-2021
With Museum Edutainment’s new mobile app BARDEUM: “don’t just see the sites; step inside their stories”, visitors can go beyond dry boring facts on tiny plaques at museums & historical sites and step inside educational & entertaining stories. Guided by the world’s best storytellers, users become part of intrigues, deceptions, and fascinating events of the past. The BARDEUM app by Museum Edutainment is free on iOS and Android. Experiences range between $3.99 and $4.99 per download.
Will these kind of mobile apps be the future of history? We really like the idea of walking around a memorial, a park or historic site and listening to stories from the past told by storytellers. Just think of all the beautiful stories one can write and tell about Amsterdam for example. And if told by influencers it might even be popular with very young people! The fact that you can download the app for free and only have to pay for the experiences is another great push to start listening to stories from the past.
Reading time: 2 minutes
Trends we spotted | Week 23
11-6-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
Since this month Harry Potter fans in New York can visit a real ‘Butterbeer Bar’ and The London Eye turned twenty-one in March, they’re celebrating their party with a Pub Pod.
The family-owned Tiffany’s Bakery created a donut that’s better tasting and better for you, the DOYO® and TGI Fridays is serving up a rainbow of pride with festive six-layered dessert to celebrate Pride month.
In Florence opened this restaurant: ‘Sophia Loren – original Italian food’, the first restaurant of a new Italian chain? The menu is mouthwatering! And in Singapore some lucky people had the change to taste cell-based lobster and shrimps meat at a tasting event last November by Shiok Meats.
Tesla is officially planning to enter the restaurant business, will their concept be the future of charging your car? Being entertained with food, fun, music or movies while waiting?
Heinz ketchup marketing has been busy: in Canada they partnered with Waze and Burger King to reward those in traffic, driving at speed of its slow pour ketchup, (0.045 Km/h) and in the US they started the competition to find the Heinz Head Burger Artist! Inspiration for the hospitality industry?
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Trends we spotted | Week 22
4-6-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
Here in the Netherlands we’re allowed to dine inside as from the 5th of June! And a couple of restaurants in Utrecht are celebrating their opening with a ‘walking diner’ with a piece of cutlery with an inscription as the entrance ticket, Utrechts Bestek (cutlery).
McDonald’s Germany is testing grass paper, they serve their Deutschlandburger (German burger) and their McWraps wrapped in this sustainable paper. And also spotted the Fortuna Cooler, a nutshell cooler, made from coconuts that chills by nature.
A link to an article about the world’s largest NFT museum that is coming to New York and Logis Hotels wants to become European market leader in the flexible workplace market, they’re testing a new network in France.
Domino’s Japan created Pizza Rice Bowls and we wonder whether we will see them here in Europe or in the USA? And in the Japan Centre in London, ‘The Mochi Bar’ opened!
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The Illuminarium Experience Atlanta the exterior
The Bar at the Illuminarium Experience
The Illuminarium Experiences - WILD
The Illuminarium Experience in Atlanta
The Illuminarium Experience in Atlanta
The Illuminarium Experience in Atlanta
