Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.
Boom Boom printed 26 good deeds on small cards (for example buy a cup of coffee for a stranger). The idea is to pass these cards to friends or strangers. Through the site, people can share their experiences through pictures and videos. The card can also be followed through the site to track how many times the card is forwarded.
Taxi2 is a service free of charge for Virgin Atlantic and other airlines passengers who want to share their taxi from the airport to their home / hotel. An initiative to share costs and preserve the planet. Travelers can register online and submit flight and arrival details. The system ensures that you are linked to a suitable companion to share a taxi.
Opinion Maker allows you to survey the guestexperience with a modern and user friendly touchscreen computer. The opinions of the guests are measured by means of a scientifically approved system.
This new online tool can be used when you visits restaurants, public places and for example offices. People use ‘foursquare’ to ‘check in’ and to let friends and family know what their favorite spots are. A fun way to discover new places, find out what friends around are doing and what their favorite spots are.
With ambitions to double innovation, Taco Bell is sharing exclusive insights into its plan to R.I.N.G. The Bell for winning in the years ahead! The read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.
Boom Boom printed 26 good deeds on small cards (for example buy a cup of coffee for a stranger). The idea is to pass these cards to friends or strangers. Through the site, people can share their experiences through pictures and videos. The card can also be followed through the site to track how many times the card is forwarded.
Taxi2 is a service free of charge for Virgin Atlantic and other airlines passengers who want to share their taxi from the airport to their home / hotel. An initiative to share costs and preserve the planet. Travelers can register online and submit flight and arrival details. The system ensures that you are linked to a suitable companion to share a taxi.
Opinion Maker allows you to survey the guestexperience with a modern and user friendly touchscreen computer. The opinions of the guests are measured by means of a scientifically approved system.
This new online tool can be used when you visits restaurants, public places and for example offices. People use ‘foursquare’ to ‘check in’ and to let friends and family know what their favorite spots are. A fun way to discover new places, find out what friends around are doing and what their favorite spots are.
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