Arrange oline to meet offline

1-7-2010

Due to the online revolution, millions of people actively looking to find and keep in touch with like-minded people in the virtual world. Through GPS, Internet and mobile Internet, it is actually becoming easier to make appointments.

My phone is off for you

25-6-2010

Know the feeling? ‘We are sitting at the same table, but we are not really together? Ingrid Zweifel started the campaign ‘my phone is off for you’. The idea is simple: Turn off your phone when you are having diner. Don’t be distracted by today’s networks and actually pay attention to the person sitting across you!

Check in with Topguest

20-6-2010

Topguest is a service where you earn points when you check in at a hotel. If you have enough points you may use it to get a free night or a discount at the following stay. It is not an app, you just have to sign up at one of the many social media that support this service.

Social Media Bars in Johannesburg

29-5-2010

Johannesburg has 2 exclusive bars where online social media are combined with hospitality. You must be invited online to have access to one of the two locations. At the locations one will find touch screens mounted in the tables, on which one can use the internet. But one can also make contact with another tables.

Social media ice cream vendor

21-5-2010

Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.

Coca-Cola Happiness Machine

12-5-2010

 “Share the happiness”, have fun with a vending machine and a lot of students. Capture the reactions on camera and you have a wonderful advertisement, to use in social media.

Social Media, hype or fundamental shift

23-4-2010

Radio and television needed 38 and 13 years to reach 50 million users, Internet only needed 4 years.. Facebook had 100 million users in just 9 months. Social media hype or a fundamental shift?

Is Bubbly the new Twitter?

13-3-2010

In India this is allready the newest rage; bubbly. Because many famous Bollywood actors already use this new social network, thousands of new members submit to Bubbly Motion every day. Bubbly is very similar to Twitter, only they use voice messages instead of written.

Twitter can be profitable

11-3-2010

With Twitter you can earn money. Those who do well, often earn much money. With that message and a new book (Twitter with result) Dick Raman tours through USA and The Netherlands. “Companies that do not know what Twitter, Facebook and other social networks already mean, are lost”. According to Raman ‘social networks’ are the way to approach the customers. 

Coca Cola focuses on social media

17-2-2010

Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.

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