Find guests through a Twitter scan service
10-8-2011
Reach.ly is a new service focused specifically on finding potential new guests. Reach.ly monitors Twitter for mentions of planned trips and allows hotels to reach out to visitors who are heading their way. It’s a free service which begins when hotels register with the site via Twitter and indicate which cities they’re interested in. Reach.ly then begins to filter Twitter traffic for them, and presents it in a manageable number of tweets. Hotels can communicate with the potential guests at the Reach.ly interface. According to Reach.ly 9% did make a booking en about 20% indicated that they appriciated the contact. Interesting?
Great outdoor adcampaign by Sapporo Beer
9-8-2011
This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!
Pictures as restaurant reviews
5-8-2011
Adam Goldberg is not a restaurant critic, nor is he involved with food professionally. He is a software engineer who has a passion to eat and share his culinary experiences. He does that by taking pictures of his meal and share those with his followers on Twitter, Facebook and his website. Most of the visited restaurants are at San Francisco, New York and Paris. And there are many more self-styled restaurant critics who are not professionally giving reviews and have a lot of followers. It’s a development we haven’t yet seen in the Netherlands. But do you have our Illucensies in Amerika?
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
What’s on your pint?
4-8-2011
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
Share your holiday on Facebook
1-8-2011
The Great Wolf Lodge chain in the United States provides RFID wristbands to their guests. These were used as room keys and in-house charge accounts before. But nowadays, these wristbands can be used to transmit photos, taken at the so-called Paw Posts in the park, to a Facebook wall. Share your offline experiences online.
Punchfork visualizes popular recipes
22-7-2011
The developers of Punchfork combine the strength of social media with delicious recipes. By searching various food blogs (like 101 Cookbooks, The Pioneer Woman, Epicurious, Serious Eats, Food Network and The Kitchn) and measure reactions they unveil the popularity of the recipes. The site is real time updated so new recipes are usually online in a few minutes.
Inspiration from 2009: French family picnic
20-7-2011
50 fans of the Facebook of Domino’s Pizza and Ben & Jerry’s where invited for a family picknick. Both companies aimed to create a larger online community by organizing a lotery. During the picknick the fans got to to taste the new salads of Domino’s and the ice creams of Ben & Jerry’s.
Tag photos for tourists
19-7-2011
The website love.holland.com collects all online images from Twitter and Mobypicture that are tagged with, for instance, #love010, #lovebrabant or #lovemadurodam. Every photo with #love… is categorized per province, city or special place of interest. The website is developed to promote tourism in The Netherlands and lanched by ‘Nederlands Bureau voor Toerisme & Congressen’ (NBTC) and Mobypicture.
Share hotspots with friends via Whatser app
15-7-2011
Whatser launches a mobile hotspot sharing app in collaboration with Heineken. The aim is to share and recommend hotspots with the app instead of your actual location. Whatser is available for iPhone, Android (from 2.2 on) and Blackberry. (Hospitality) locations that want to inform their regular visitors can keep track for a small fee per month.
