The Cocoa Beach team of DoubleTree Cocoa Beach Oceanfront asked one of its guests what brought him to the area. He mentioned that he took his son on a trip to the Kennedy Space Center and wanted to go surfing with him in the Atlantic Ocean for his 4th birthday. The team made a gift bag for the 4-year old and his father that consisted out of a gift bag, boogie board, banner, cupcakes and a birthday card.
At the historical park of Kfar Kedem in northern Israel, visitors can experience how the area felt in biblical times with 99% accuracy. With guides decked out in biblical robes and headdresses, tourists can experience the holy land of the Old Testament by riding donkeys through the world famous hills of Galilee. The park now provides social media and email— via a device around the donkey’s neck. The device, which looks as if it is a feedbag, is actually a Wi-Fi router, allowing guests to instantly share instagrams of their donkey-riding experience.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
PEC Zwolle is the first Dutch soccer club that offers free WiFi in their stadium. The club is developing a free app to create more interaction opportunities and (payed) services like extra information about the match, statistics and videos of goals.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
This coming August 25th, VVV Texel (tourist information) will send the first Message in a bottle 2.0: a buoy will be thrown in the water and will be tracked through GPS. Everybody can send messages to this buoy through social media. The finder will receive all the messages and will win several prices, including a full-serviced trip to the Dutch island Texel. Where this buoy will be dropped, is still a secret and where it will reach the shore, is totally depending on the weather conditions. A nice example of cooperation.
The witlof / chicory growers of The Greenery publish a social media cookbook with the most popular recipes. People can add these recipes to the Facebook page and ‘Like’ them during the I love Witlof campaign. The main goal of the campaign is to activate young females to cook with witloof chicory. The social media cookbook is available from September.
Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.
The the campaign ‘Say it With a Bottle’ is Heinz bringing back the old school message in a bottle. But this time it is not in the bottle, but on the bottle. Create your own on Facebook with this special tool and put your message on the bottle.
DDB Brazil created this app for Guarana Antarctica, a Brazilian energy drink. Watch the youtube movie how the app prevends you from making the mistake to call your ex-lover in a moment of weakness.
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
The Cocoa Beach team of DoubleTree Cocoa Beach Oceanfront asked one of its guests what brought him to the area. He mentioned that he took his son on a trip to the Kennedy Space Center and wanted to go surfing with him in the Atlantic Ocean for his 4th birthday. The team made a gift bag for the 4-year old and his father that consisted out of a gift bag, boogie board, banner, cupcakes and a birthday card.
At the historical park of Kfar Kedem in northern Israel, visitors can experience how the area felt in biblical times with 99% accuracy. With guides decked out in biblical robes and headdresses, tourists can experience the holy land of the Old Testament by riding donkeys through the world famous hills of Galilee. The park now provides social media and email— via a device around the donkey’s neck. The device, which looks as if it is a feedbag, is actually a Wi-Fi router, allowing guests to instantly share instagrams of their donkey-riding experience.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
PEC Zwolle is the first Dutch soccer club that offers free WiFi in their stadium. The club is developing a free app to create more interaction opportunities and (payed) services like extra information about the match, statistics and videos of goals.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
This coming August 25th, VVV Texel (tourist information) will send the first Message in a bottle 2.0: a buoy will be thrown in the water and will be tracked through GPS. Everybody can send messages to this buoy through social media. The finder will receive all the messages and will win several prices, including a full-serviced trip to the Dutch island Texel. Where this buoy will be dropped, is still a secret and where it will reach the shore, is totally depending on the weather conditions. A nice example of cooperation.
The witlof / chicory growers of The Greenery publish a social media cookbook with the most popular recipes. People can add these recipes to the Facebook page and ‘Like’ them during the I love Witlof campaign. The main goal of the campaign is to activate young females to cook with witloof chicory. The social media cookbook is available from September.
Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.
The the campaign ‘Say it With a Bottle’ is Heinz bringing back the old school message in a bottle. But this time it is not in the bottle, but on the bottle. Create your own on Facebook with this special tool and put your message on the bottle.
DDB Brazil created this app for Guarana Antarctica, a Brazilian energy drink. Watch the youtube movie how the app prevends you from making the mistake to call your ex-lover in a moment of weakness.
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