Create an attraction with Christmas
12-12-2012
Design studio tha ltd. created a festive gingerbread village, which has been installed in MUJI’s Yurakucho store in Japan, and will stay there until December 25th. The miniature scene, made up of a hundred houses and lots of MUJI Christmas candy, can also be viewed from a dedicated website on a 24-hour livestream. The tasty diorama is interactive and visitors can tag a tweet or photo with the hashtag #mujixmas on Twitter or Instagram to see it appear in real-time on a small digital screen in the village and on the website.
Pizza hut perfume
12-12-2012
As a component of a big social media campaign the Pizza Hut asked its fans to come up with a name for fictitious perfume with the scent of a just opened pizza box. On the Canadian Facebook page the reactions were so enthusiastic that the Pizza hut decided to give away 100 bottles of the perfume to the fans when the Facebook page reached the 100.000 likes. The stock is very limited and it is not easy to get a bottle of Eau the Pizza.
Private cook during Christmas
11-12-2012
Dinna.nl combines the best off two sides, the lovely atmosphere from home and a restaurant dinner. On the website you search and compare private chefs whom provide the best Christmas dinners. Dinna invites everyone to post a blunder on the Facebook page before 17 December, to make a chance on a completely catered dinner on Christmas evening for 8 people.
Free wifi for a like
28-11-2012
Through the service So Wifi catering companies ask a like or check in for free wifi. The Coffee Company is a popular wifi working spot, the code on the receipt will give you access for one hour free wifi, after that you must order again. The company So Wifi has found another way for the companies to profit from the wifi they offer. When a customer wants to use internet, they arrive at the facebook page of the café or restaurant. The user has to like the page or check in before continuing.
The essence of euphoria for Ben & Jerry fans
28-11-2012
Ben & Jerry’s is asking its fans to capture the essence of euphoria on Instagram. The ice-cream brand will share the happy snaps with the tag #captureeuphoria in its ‘Capture Euphoria’ gallery. The best photos are used in upcoming ad campaigns. For one of the ads, the brand uses a photo by Megan and featured it at the back of a magazine. The magazine was then handed out to the community where Megan lived.
The week of the Belgium Fries
26-11-2012
Today the Week of the Belgium Fries starts. On the website you can do a test, and guess if these people can resist these fries. Can you resist the temptation?
Discover the secrets of Restaurant Noma
21-11-2012
The best restaurant of the world, Restaurant Noma in Copenhagen, with chef Rene Redzepi, shares her secrets with the rest of the world. He shows movies of several preparations of dishes, like a grasshopper sauce and now a movie how to turn ordinary plums into a fermented goodness.
Social Drinking Machine
20-11-2012
Order your drinks through twitter of facebook with the Social Drinking Machine. Scan the QR-code, choose and order your favorite drink, show your receive QR-code to the machine and watch how the machine automatically prepares your drink. Watch the movie for an explanation.
10 Trends for 2013
16-11-2012
Marjolijn Kamphuis of Foodzy is explaining the 10 most important trends in the food and social media industry.
1. The Rise of Niche Social Networks
2. Second Screen Everywhere
3. Content is king
4. Location is customization
5. Be your own health coach
6. Smart devices everywhere
7. Social Media charm offensive
8. Don’t waste food and money
9. Subscribe to Curation
10.Gamification
Watch the complete presentation here.
Best restaurants of Florence
14-11-2012
The website Business Insider was searching for the best restaurants in Florence, Italy, and found these restaurants with the help of locals:
- Pizzeria Spera – for the best pizza
- L’ Azdora Piadineria – to get the best thin sandwiches
- Trattoria Mario – where you find the real old Italy
- ‘Ino – for the best paninis
- Camillo Trattoria – with an authentic Italian kitchen
- Trattoria Pandemonio di Casa Brogi – here you will find the taste of the real Tuscany ‘mama’
- Buca dell’Orafo – close to the famous bridge over the river Arno, Ponte Vecchio
