Be part of the Tiger Beer augmented reality campaign
23-4-2013
A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.
Only Snapchat and Poke allowed
16-4-2013
Many dishes are photographed worldwide. There are more and more restaurants that no longer allow the use of instagram or camera’s. This is partly due to the inconvenience to other guests (flash for example) but also to the poor quality pictures that are spread across the net. Maybe the apps SnapChat and Poke are a solution to this problem. These apps enable users to share images that can only be viewed by the recipient for a few seconds before they ‘self-destruct’. As restaurant owner you can make a sign to indicate that you only allow your guest to take pictures with Poke & SnapChat ;-).
Restaurant Alinea
4-4-2013
Another great video of Restaurant Alinea, created by Christian Seel. Check also the video of the lamb course or the edible helium balloon.
Foursquare for drinks
25-3-2013
Elixr is a new app / social network for iPhone and iPad where users can share their drinks with friends. The new app allows users to take a picture of their drink and post it with a comment and the location. Your friends can view and comment the drinks you share. It’s also possible to see where your friends have checked in and you can rate a drink to help building a grade for the venue you’re at and populates the drink menu for other Elixr Members to see.
Carlsberg put friends to the test
15-3-2013
A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates?
Now you are cooking
14-3-2013
The new blog ‘Now you’re cooking’ developed by Electrolux, helps prepare the tastiest dishes. The blog collects cooking videos, exclusive ‘behind the scenes’ material and thus inspires food lovers. Often it is impossible to keep pace with the TV cook during cooking. You can turn the movies of ‘Now you’re cooking’ on the cooking mode, so you can easily cook at the same time as the chef cook. The video shows short pieces of text that will help you go through the cooking process and when you pause the video the cooking process is even step by step explained.
You are not funny
14-3-2013
A great announcement of a comedy festival that takes place from 27 March till 21 April in Melbourne. Well, maybe her husband isn’t that funny, but this commercial definitely is!
Applications of 140 seconds
13-3-2013
During an application procedure for the position ‘Manager Social Media and Digital Advertising’ the Pizza Hut kept interviews of 140 seconds. The Pizza Hut believes that people who can sell themselves in 140 seconds should be good at selling the company in 140 characters on Twitter. A special way to let people apply for a function and to put your company in the spotlight.
Pizza box with a live performance of a popstar
12-3-2013
Domino’s Japan has launched a packaging design for its pizza boxes and a special iPhone App featuring the virtual popstar ‘Hatsune Miku’. The iPhone app comes with a social camera function which allows you to take pictures of yourself and ‘Hatsune Miku’. When your pizza is delivered you can point your phone’s camera toward the box and it will turn into a dancing stage to watch and listen to Miku’s performance.
New packaging design McDonald’s
7-3-2013
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
