New Year’s Eve dinner at the Waldorf Astoria
15-11-2013
Since 1931 the Waldorf Astoria NY has been a legendary destination for elegant New Year’s Eve celebrations. They now want to see how many Waldorf Astoria NY New Year’s Eve photos they can collect! They ask their fans at Facebook and their Twitter followers to find and post photos, everybody can vote and the person who did make or found the winning photo will receive a dinner for 2 at the Waldorf on New Year’s Eve! A great promotional campaign, simple to execute and who knows they might even run into some great photo’s from private albums.
Fish Tales by Bart van Olphen
14-11-2013
With Instagram videos of 15 seconds, the Dutch fish expert Bart van Olphen shows dishes, tips and tricks about cooking with fish. With this, he wants to demonstrate that it is easier to cook with fish than most people think and in the meantime raise awareness of responsible fishing. Chef Bart van Olphen committed to consuming sustainably caught fish and is author of a couple of Dutch fish cookbooks ‘The Fishes Cookbook’, ‘The Dutch viskookboek’ and ‘Working with fish’. And it’s the first Instagram cooking show!
QR-mosaic project QRio
12-11-2013
The Rio de Janeiro government has installed QR-mosaic in the sideways to provide tourists with more information and a map. The QR-code opens an app that makes road signs unnecessary.
National Geographic augmented reality
8-11-2013
National Geograpic celebrates its birthday in the coming months. To promote this, an exhibition of 36 premium photographs will travel to several train stations in the Netherlands until February. A giant virtual reality show is set-up to promote the exhibition. Passers-by can see and photograph themselves with a rhino, astronaut and dinosaurs. See the video for an impression. The exhibition travels to Eindhoven (December), The Hague Central station (January) and Arnhem (February).
Cry like a real wolf for Eristoff
4-11-2013
Cry like a real wolf and win tickets for the ‘I love Techno’ party in Gent, Belgium. Eristoff, ‘vodka from the land of the wolf’ started a partnership with ‘I Love Techno’ this year. The brand has taken the slogan ‘vodka from the land of the wolf’ very literally this time and launched a Facebook campaign. Till 6 November, everybody can send a video of their howling to the Facebook page of Eristoff and collect as many likes. On November 6, at 1 am, the 50 participants with the most likes will be selected. They can sit behind their computer and howl live with wolves in the UK Wolf Conservation Trust. When the wolf cries back within 1 minute, the participant will win 4 tickets for ‘I love Techno’.
Starbucks tweet a coffee
31-10-2013
Do you know someone who deserves a Starbucks coffee? Starbucks has launched the ‘Tweet-A-Coffee’ project in collaboration Twitter. People can send a Starbucks gift card a $ 5 to a friend, family or a stranger. Users only need to link their Starbucks account with a Twitter account and send a tweet with the mention @tweetacoffee to the person in question. The person will receive a link with the voucher for a Starbucks coffee. ‘Tweet-A-Coffee’ is only available in America.
Cooking with matching music
24-10-2013
Get in the mood during cooking? The new Spotify-app Supper combines recipes with music. The app provides the difficulty level per dish and it shows for how many people the recipe is. There are two playlists per recipe: one for when you cook and one for when you eat. If you for instance bake a pizza, you will get more in the mood with the matching Italian music. The app is available in Spotify’s desktop program, but the number of recipes is still limited.
Hotel Mitland uses the HotelBooQi
8-10-2013
Recently our managing director, Hans van Spronsen, wrote a column ‘Generation 0.0’ from witch we quote the following paragraph, ” Maybe the fact that the majority of hotel guests in the middle and upper segment is older than 40 years and is not active on the social media. That’s why I’m always amazed when I see that these hotels have a Facebook page and are very active on Twitter. Who are you trying to reach? Not the target audience, I think. We do not read tweets or likes.” In his column which is published in a Dutch magazine he explains that this generation checks all the reviews at bookings.com or Tripadvisor and that hotelmanagers better check these reviews at a daily base and react to the reviews in a personal way.
Hotel Mitland in Utrecht is responding with the introduction of the hotelBooQi . This communication tool , a folding flyer credit card size , serves as a holder for the room key, contains practical information about staying in the hotel and a map with landmarks. The hotel thinks that despite the attendance of mobile applications, that at this moment in time it is still more effective to inform their guests this way. This in addition to the information on their website and taking into account the 0.0 generation. Besides that the unfolding of the HotelBooQi is still faster than downloading and opening an application.
Watch movies on a smartphone during your flight
20-9-2013
The airline Virgin Australia has developed a new app that allows passengers to view movies and programs directly from their smartphone, laptop or tablet during a flight. Before the airplane leaves, passengers can download the app from iTunes or Google Play and get access for 300 hours movies and programs of Virgin Australia. At this moment the app is tested at 37 airplanes, both domestic and international flights.
The story of KETEL1
16-9-2013
The authentic Dutch gin brand KETEL1 presents ‘The story of Willem de Bruin’, one of the singers of the Dutch hip-hop formation ‘The Opposites’. With the online video campaign, KETEL1 brings stories, history and ambition of Dutch artists in the picture. Recognizable elements are: craftsmanship, character and pure authenticity. In the video of Willem de Bruin you will see the story of the successful rapper. The reason for this campaign were the personal stories of people sent to the gin brand.
