Aperol Chef Brunch Officer
24-4-2014
Looking for a new job? Do you love brunching for free and Aperol Spritz? The ‘Aperol ® Brunch Society’ in America is looking for a new ‘Chef Brunch Officer’ (CBO). The CBO will visit several restaurant hotspots to taste the Aperol Spritz cocktail and makes sure the staff makes the right Aperol Spritz cocktail. The recipe: 3 parts Prosecco, 2 parts Aperol and 1 part soda. The CBO will visit restaurants twice every weekend, all summer long, gets a free brunch with friends and get paid for it! To apply, people need to upload an Instagram video of 15 seconds with #Brunchforaliving @AperolUSA and tell why they have to become the new Chef Brunch Officer. Click here to see a number of applications. Nice inspiration for restaurant owners: as restaurant you can invite a regular guests to taste new dishes.
Connecting coffee machine
16-4-2014
At many companies the coffee machine is the place to socialize with others. Conferences often lack this social moment because of the abundance of coffee. The Coffee Connector by the ‘Economic Development Board (EDB)’ from Singapore brings back the social moment in coffee drinking during networking meetings. The impressive machine only works if two people order a coffee at the same time. With a few short questions you get to know your fellow drinker over a cup of coffee. Watch the video.
60 Second Tasting Menu restaurant Daniel NYC
11-4-2014
Do you have 60 seconds? Then watch the video of the seven-course tasting menu of fine dining restaurant Daniel in New York. Chefs Eddy Leroux, Jean-Francois and Ghaya Oliveira prepare the menu with canapés, appetizers, desserts and petit fours, worth $ 220,=. The ’60 Second Tasting Menu’ video’s of the Eater make a fast-paced visual tour of beautiful, technically advanced menu’s of restaurants. Click here for more video’s.
Flemish hospitality at snack wall
19-3-2014
To advertise Flanders as a tourist destination in The Netherlands, several typical Flemish delicacies came from the Dutch FEBO snack wall . Visitors treated with a flair of Flemish hospitality as well. See the video for the promotion campaign.
Pay a KLM booking through social media
14-2-2014
Now KLM Royal Dutch Airlines makes it possible for customers to pay their booking through social media. Consumers are already able to book extra services through social media, such as a seat reservation or extra baggage addition, but they can now pay their booking via Facebook or Twitter as well. KLM will send the customer a link in a private message on Facebook or Twitter, consumers can choose the method of payment and complete the transaction. A KLM service agent receives a payment confirmation and sends a message to the customer. KLM is the first airline that makes it possible to pay through social media.
Inspiration from NYFW 2014
11-2-2014
We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!
After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen
Pinterest for the hospitality industry
7-2-2014
‘Pin’ and ‘Interest’, also known as Pinterest. The social online bulletin board where users can share their images has become a lot more popular in the Netherlands the past year. Currently 1.1 million Dutch use Pinterest, compared with 530,000 users a year ago. Pinterest has extended the functions, so there are more opportunities for the users.
Starwood Preferred Guest advertises on Instagram
31-1-2014
Starwood Hotels & Resorts guest loyalty program Starwood Preferred Guest advertises on Instagram. It is the first advertising campaign by a travel brand on the social media platform. The campaign runs through February 4 on mobile and desktop devices. The photos used in advertising on Instagram are already published by the brands and promoted within the feed of people who don’t follow them.
Burger King gave away free Big Macs
31-1-2014
The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.
Marriott Travel Brilliant
29-1-2014
Marriott organized the Travel Brilliant competition in 2013. Recently the hotel chain started developing the winning idea by Anjanna of a healthy vending machine, with for instance olives and dried fruit, in London. The idea is not new, but it’s interesting how a large hotel chain like the Marriott will implement it. The company is focusing more on content marketing around the competition and got a deal with websites like Fast Company, Wired and Mashable to support this.
