Inspiration from NYFW 2014
11-2-2014
We all know that Fashion Weeks are concentrated around fashion shows and after party’s but this year Marc Jacobs took the opportunity to do another type of stunt!
After all the talk of alternative payment methods like Bitcoin recently, he decided to open a pop-up tweetshop, a store where you pay with social media posts, a brilliant idea to promote his fragrance Daisy. In essence this store was more about the experience than the shopping, being located in beautiful bright loft in Soho, the brand organized a set of activities. One was a photo-booth style field of daisies, where you could take daisy #selfies. When uploaded with #MJDaisyChain to Instagram or Twitter you could win great prizes with the messages, such as bags, full bottles of daisy, sunglasses and other gadgets. Other than the daisy-field booth there was also a cart with a coffeemachine and baristas making fresh coffee, ladies who were giving free manicures with Marc Jacobs nail polishes and lot’s of daisy art and daisies. A dj made the atmosphere even a bit more exciting and the “fabulous” NYFW visitors were having a ball. One simple tweet with the hashtag #MJDaisyChain earned you a small daisy roller and for the larger prizes your post had to be chosen. All together, a rather briljant concept and you bet that the # was trending during the opening days! ^Leonie van Spronsen
Pinterest for the hospitality industry
7-2-2014
‘Pin’ and ‘Interest’, also known as Pinterest. The social online bulletin board where users can share their images has become a lot more popular in the Netherlands the past year. Currently 1.1 million Dutch use Pinterest, compared with 530,000 users a year ago. Pinterest has extended the functions, so there are more opportunities for the users.
Starwood Preferred Guest advertises on Instagram
31-1-2014
Starwood Hotels & Resorts guest loyalty program Starwood Preferred Guest advertises on Instagram. It is the first advertising campaign by a travel brand on the social media platform. The campaign runs through February 4 on mobile and desktop devices. The photos used in advertising on Instagram are already published by the brands and promoted within the feed of people who don’t follow them.
Burger King gave away free Big Macs
31-1-2014
The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.
Marriott Travel Brilliant
29-1-2014
Marriott organized the Travel Brilliant competition in 2013. Recently the hotel chain started developing the winning idea by Anjanna of a healthy vending machine, with for instance olives and dried fruit, in London. The idea is not new, but it’s interesting how a large hotel chain like the Marriott will implement it. The company is focusing more on content marketing around the competition and got a deal with websites like Fast Company, Wired and Mashable to support this.
Reallifeinstagram in Utrecht
20-1-2014
There are seven real life Instagram signs placed around the new building of music stage ‘TivoliVredenburg’ in Utrecht, to give it more attention. Passers-by can make photos through one of the colored filters and share it via Social Media with the hastag #TivoliVredenburg and #reallifeinstagram. #reallifeinstagram was created by the Brazilian artist Bruno Ribeiro. He placed thirty cardboard Instagram signs with color filters nearby London’s attractions. He wanted to imitate the filters used by Instagram.
Eat to Meet
20-1-2014
‘Eat to Meet’ is an online platform for offline dinners at a restaurant of your choice. Participants can fill in their interests and preferences and can choose in which restaurant they want to dine. This provides social contact and a pleasant evening. Participation is free of charge, but the costs for dinner must be paid. Eat to Meet organizes the dinners, but the goal is that the participants are going to organize their own dinners. The platform collaborates with a number of restaurants in the Netherlands, dinners mainly take place on less busy days.
PeekInToo
15-1-2014
Curious about someone else’s life? With PeekInToo you can look through the eyes of other users for 12 seconds. Select the user based on location to catch a glimpse of a sold out concert for instance or see if the party at your local disco has started already. Facebook and Twitter had a direct influence on spreading the ‘places to be’, this app allows you to have a realtime peek in a café of club. See the video.
Offline dinner
2-1-2014
This article is only available in Dutch.
A wrapped metro
2-1-2014
Creative agency Sisaprod has surprised passengers of metro line 8 in Paris. With fuschia wrapping paper and tape, they have covered every surface on the inside of the metro. The metro was one big gift inside. With this action, the agency has gained a lot of publicity on Social Media.
