Virgin Rumors
13-2-2015
Back in August, the yet-to-open Virgin Hotel in Chicago started the #VirginRumors social media campaign. The hotel began encouraging people to spread rumors about the hotel on social media, Virgin Rumors. The person who had the best #VirginRumor would then win a two-night stay at the hotel during the opening party along with airfare and transportation.
Virgin Rumors
The owner of the hotel, Sir Richard Branson, had actually act out one of the Virgin rumors. Richard Branson was tucking the big winner and her fiancée in and was reading them a bed time story.
Lucy
If Richard Branson isn’t able to provide personal advice or read you a story, Lucy is a great stand-in. Lucy is an app that is your personal assistant during your stay. Lucy gives you advice to find the best local restaurants and gives access to the Virgin Hotels chatroom where you can get recommendations from other guests, meet up, or make new contacts. Besides that Lucy is the remote control you need to watch TV or order movies on demand. You can browse the menu and order with a few ticks. Order while you’re out and come back to find a meal waiting for you.
Marriott enables guests to share their experiences
10-2-2015
Guests staying at selected Marriot Hotels will be able to use a complimentary GoPro camera during their stay. To share their experiences with family and friends at home.
An old trick to get your guest to share their experiences at your spot.
Somewhere in 2009 we wrote an inspiring article about the Omni hotels who gave their guests a camcorder for the weekend. At the same time these guests were asked to upload their greatest video and with this video they could win another free stay for the weekend in one of the Omni hotels.
And don’t forget the inspiring article about enabling your guests to make the best #selfies in Paris. The luxury Mandarin Oriental hotel launched a ‘Selfie in Paris’ campaign in August 2014. They offer their guests a tour of Paris’ best selfie spots with a private car and driver.
Enable your guests to share their experiences
The selected Marriott hotels do have perfect spots to use the GoPro. It must be great to share experiences like scuba diving in the Caribbean, summiting Machu Picchu, or jungle trekking. The program has been launched in 17 properties across the Caribbean and Latin America, destinations for the outdoor adventurer and with a lot of scenic activities. Guests can test GoPro’s latest Hero4 camera.
Inspiration
Check out your surroundings and enable your guests to make the best pictures possible! Selfies or video’s during a special tour or lent them a new camera to play with….. And if they share it on their social media platforms, we hope that their family and friends want to visit your hotel as well. Check out the video’s on Marriott’s website Travel Brilliantly, you will certainly find a spot you would love to visit!
The Six Friends Theory by Mercure
16-1-2015
The six-degrees-of-separation theory claims that everyone on this planet is connected with each other by a maximum of six people. Mercure hotels introduced a worldwide digital campaign: ‘The Six Friends Theory’ and is looking for the perfect candidate to test the theory. From 20 January till 20 February the perfect candidate can apply through a worldwide selection process.
Purpose
The purpose of the campaign is to select a candidate from somewhere over the world, then let him/her meet an Aboriginal of the Bundjalung tribe and prove that they are only six links away from each other. They don’t know each other but they will get together via friends and friends of friends whom connect them.
Participation
From 20 January adventurers are invited to post a video of themselves on the Facebook page of Mercure. In the video they have to tell who they are, what talents they have, what their motivations and passions are and why they are the best friend of the world in just one minute. A video can be posted till 20 February.
The 50 videos with the most likes are directly going to the finals. A jury that consists out of six people including Jean-François Julian (a Movie Director) and Isabelle Musnik (Editor-in-Chief of INfluencia) will select the winner in a final interview. The selection takes place between 20 January and 10 February 2015 and the results will be announced between 17 and 24 February.
The Six Friends Theory
The first prize of the campaign is a trip around the world with stays at several Mercure hotels. The winner will be on his way for seven weeks from the beginning of March. ‘The Six Friends Theory’ exists out of six meetings, six destinations and six Mercure hotels worldwide. At each destination the winner will hear where he is going to find the next friend. These friends will give him a local experience and guide him to the next assignment towards the Aboriginal.
The winner will be on his way together with a film crew, directed by Jean-François Julian. It is his job to capture all the meetings and experiences of the winner.
There are also different rewards for the other 49 candidates from the finals like overnight stays at Mercure hotels and Samsung tablets.
Communicating with your guests before the opening
16-12-2014
Nikie Houben, manager of the Terhills hotel in Maasmechelen is already busy tweeting about the hotel. Whilst the opening is planned for March 2015, she already inspires with her tweets.
Communicating with your guests before the opening
Recently we read a tweet from Nikie Houben who is the – Guest Loving – hotel manager of the Terhills Hotel. She tweets about preparations leading up to the opening of the new hotel by the ‘Different Hotels’ group. Mood Boards, products from suppliers, photos of the property, inspiring lyrics and so on. We often see that entrepreneurs / managers are so busy in the pre-opening process that they forget to communicate about it or outsource the communication to an agency. The beauty of communicating about the project you are working on, is the fact that it shows your commitment. The enthusiasm of Nikie is a great inspiring example, we really believe she is a guest loving hotel manager.
Quote of Nikie Houben
“At Terhills Hotel it’s all about the experience. A personal and friendly approach and contact is very important! So the sooner you get to know your guests the better. This way the Terhillls Team will also be able to respond to the taste and needs of its future guests. And isn’t it fun when you feel this on arrival?!”
Terhills Hotel
This new lifestyle experience Hotel is located in the former main building of a coal mine in Eisden, part of the city of Maasmechelen. The hotel offers a cocktail of fashion (located near Maasmechelen Village, Outlet Shopping), nature (National Park Hoge Kempen), comfort and culinary enjoyment. It includes 60 luxurious rooms including 7 suites, a cozy bar with lounge corners and a spa in the neoclassical baroque style building. Designers from Limburg county contributed to the realization, Simoni Architects from Hasselt has made modern and clean lines in the building and the interior is provided by Dôm Deco from Dilsen-Stokkem.
Different Hotels
The Terhills Hotel is part of this hotel group which originates in Belgian Limburg. The group has a total of 11 hotels in Limburg and Antwerp.
Recruiting staff
Last year the nhow hotel in Rotterdam had some interesting pre-opening communication as well. The hotel opened in January 2014 and launched a recruitment party in 2013. Next to communicating with your guests you can start a conversation with potential suppliers and staff as well.
An Airbnb with as host the KLM
21-11-2014
KLM listed an MD-11 as ‘Spacious Airline Apartment’ on Airbnb
The Dutch carrier KLM has teamed up with Airbnb for a promotion in which aviation enthusiasts can win a night’s stay in Amsterdam. The lodging would be inside one of the airline’s just-retired MD-11s. It’s listed on Airbnb as a ‘Spacious Airplane Apartment’ in Amsterdam. Airbnb says the Wi-Fi equipped two-bedroom lodging option also comes with two kitchens, a living room, eight “small” bathrooms, 116 windows and “a giant cockpit panorama window”. Unfortunately flying is prohibited. The Airplane Apartment is available for three nights only, Nov. 28-30 2014.
Pizza inspiration from Australia, the Mogul
20-11-2014
If you live in Australia you can create your very own pizza for the Domino’s Pizza menu! You have to share it online with friends and family and earn a slice of the profit for every pizza you sell. This is possible at Domino’s Pizza new brand – Pizza Mogul.
If you’re living in Australia you could create your Mogul pizza and publish it on the Mogul app. At the app you find a lot of very special combinations! These pizza-entrepreneurs could make money with their creations, how much depends on how often your Mogul pizza is sold. An indication; Domino’s sold more than 12.000 Mogul pizza from the ‘Pizza Master’. The chain does encourage the contestants to donate to charity. Domino’s Pizza is very happy with this marketing experiment, they even created a Mogul Masterclass!
Use the #selfie in your benefit
10-11-2014
The luxury Mandarin Oriental hotel in Paris created a new example of the use of the #selfie that benefits both the company as the consumer.
Marjolein wrote about it in the beginning of September; the #Selfie as a trend. In that article she provides a few examples, recently she spotted a new one from the luxury Mandarin Oriental hotel in Paris. The hotel launched a ‘Selfie in Paris’ campaign in August 2014. Offering their guests a tour of Paris’ best selfie spots with a private car and driver.
The best #selfie time is yet to come
As from the end of November it will be booming with all the #Christmas decoration #selfies on the social media. In front of the Christmas Tree on famous spots, with the decorated windows at all the big warehouses et cetera. Make use of this #selfie trend by creating the perfect Selfie spot in your restaurant or hotel. As city you can organise your own best selfie spot tour to promote your most photogenic spots as well.
NIVEN’s new kitchen
29-10-2014
In the beginning of October chef Niven Kunz started a crowdfunding campaign on Kickstarter for a new kitchen in his Michelin starred Restaurant NIVEN. He hopes for your support in co-funding the renovation of his kitchen. He needs to raise € 50.000,- for the kitchen including a chef’s table with room for 12 guests.
Several ways to back the project
You can pay € 60,= for a 10 course tasting table or reserve the entire chef’s table for one night for € 1.250,=. After Christmas, the restaurant is closed for remodelling. Co-funders can come and eat when the renovation is completed, early 2015. It’s also possible to order the Niven 80/20 cookbook (only available in Dutch) or a bottle of NIVEN’s liqueur, The Gold Selection.
Niven Kunz quotes about the crowdfunding campaign: “Because of the fact that I’m active on social media, all my guests are involved with my restaurant. This action will only increase this. Isn’t it great to be able to tell that you have helped with the renovation of a kitchen in a restaurant?” The action will continue until 8 November and the fund raised so far is € 7.000,- (29 October).
New website
The new website of restaurant NIVEN recently launched. It’s a minimalistic website with a prominent role for the suppliers of the restaurant, with beautiful pictures by Daniel Maissan.
About the chef
Niven Kunz is a chef with an eye for great ingredients. He uses 80% of vegetables and 20% meat or fish in his dishes.
Storytelling around the menu at DiverXO
22-10-2014
To promote the opening of restaurant DiverXO (3 Michelinstars, chef Dabiz Muñoz) at the NH flagship hotel in Madrid, this inspiring movie has been published. In the film, six guests are bored at first, but go wild after eating the creations of the chefs. The chefs show how the dishes are prepared and presented as well.
Passion, emotions and experience around the table.
The movie shows passion, emotion and experience in a modern and artistic way. Storytelling to the max. You want to have dinner at the restaurant with the most dull people you know, just to experience their change while eating and drinking! The video takes about 10 minutes, but it’s definitely worth watching.
Share the taste of Vadouvan of Jonnie Boer
20-10-2014
From 6 to 12 October home cooks could win a special prize by sharing the taste of Vadouvan by Jonnie Boer with their neighbors. The 20 home cooks who shared the most meals with Vadouvan, won a cooking workshop at the Librije(***) worth of € 95, -. The workshop will take place at the end of this year and gives the winners the opportunity to cook in a professional kitchen. During the workshop, the 20 winners will prepare three dishes featuring the Vadouvan spices of the ‘Original Spices’ line by Jonnie Boer. The master chef himself will provide the winners with tips and preparation techniques.
