#Wildplanting By Bram Ladage
7-7-2015
On 26 June, a team of Bram Ladage planted potato plants at several places in the city of Rotterdam. This #wildplanting promotion celebrates the beginning of the potato season. Potatoes plants are planted by end June and the result will be harvested at Saturday, 12 September during ‘The Potato Harvest Day’.
#wildplanten
In their video one of the potato plants is planted at the center spot of ‘The Kuip’ (football stadium of Feyenoord) and the greengrocer Mehmet was surprised. “The potato is a fine Dutch product,” said Rocco Ladage of the company. “With this wild planting promotion we want to draw attention to this wonderful natural product and invite everyone for the Potato Harvest Day.” The promotion can be followed on social media via #wildplanten.
Bram Ladage and storytelling
Bram Ladage uses storystelling to tell the story behind his company and the main product he sells. In The Netherlands we have a lot of snackbars (kind of Chips shops), Bram Ladage owns a lot snack bars in and around Rotterdam. In 2012 they organized a ‘get familiar with the origine of your fries’ day. Anyone interested could join his team at a potato farm in Numansdorp to lift some potatoes. These potatoes were processed into chips on the spot. Bram Ladage also auctioned the first crate of newly harvested potatoes, the revenue of this crate went to the Sophia Children Hospital in Rotterdam. And some golden potatoes were hidden in the field for extra prizes.
Groups app The Happening popular among young people
3-7-2015
The Happening is an app for creating useful grids and sharing locations or photos all in one.
The Happening
After setting up a dating app, Frank van Viegen and Jelmer Feenstra came up with the idea to create an easier group communication tool than Whatsapp together with colleague Emiel Mols. They developed the Happening app which has been downloaded more than 100.000 times already. Group discussions in Whatsapp can become lengthy scroll sessions, the Happening is easier to use and navigate.
Photo Hunt and Game Ranking
The app provides practical solutions to problems, combining a pick-a-date app, shopping lists, a photo sharing app and a latitude app. Its popularity is partly due to a Photo Hunt feature where users get assignments, for example to create a selfie while you hug a tree. One of the other viral features is a Ranking Game to rank friends in a top three with questions like “Who is the funniest when he’s drunk?”, the feature is quite similar to the television program ‘Ranking The Stars’.
On all devices and web interface
The Happening is available for both Android devices and Apple’s and downloadable in the Apple Store and Play Store. The app is available for Windows computers and Mac computers as well.
Dominique Ansel opened a new bakery – in Japan!
25-6-2015
Leonie van Spronsen has lived in NYC and became a fan of the bakery of Dominique Ansel. She now follows his Instagram account and loved the communication around the opening of the bakery in Tokyo.
Last Saturday it was finally opening day at the DAB (Dominique Ansel Bakery) in Tokyo, loyal followers of his Instagram account had been prepared for this day a long time and it did not disappoint.
Hospitality, guest experience by Dominique Ansel
Dominique Ansel seems to be one of those rare people that truly understands hospitality. It’s not about just making beautiful products (which he definitely does by the way) but it’s also about guest experience, it’s about appreciating your customers, it’s about interacting with your customers, it’s about creating a brand experience, and boy is he the master of that. See the snapshots of DAB Japan’s opening day on Instagram.
By tracking the opening day like this on Instagram and explaining and sharing his ideas, his vision and his activities, Dominique Ansel is clearly busy building a hospitality empire. And by being such a humble, cool and inspiring person on social media, there is no one in the world you would want to have that empire more than him.
The next step? Maybe return to Europe to turn us into line-loving pastry fans as well? I vote for Paris! Leonie van Spronsen
Stories from WaterReijk Weerribben Wieden
19-6-2015
The campaign “What drives you?” is an initiative by WaterReijk Marketing in collaboration with businesses, residents and visitors to the region. The campaign aims to acquaint the Dutch audience with the stories from the region.
Life-size milk carton
Besides the launch of the online magazine www.enwatdrijftjou.nl, a life sized milk carton from Weerribben Dairy was revealed and is one of the examples of how the campaign is being promoted throughout the country. The carton was unveiled by entrepreneurs Klaas de Lange from Weerribben Dairy and Martin Kruithof of the Restaurant Lindenhof.
Famous icons
Via the famous icons such as Giethoorn and the Weerribben the campaign seduces (online) visitors to explore other stories and secrets from the area as well. The stories are told by entrepreneurs, residents and visitors in the form of videos, interviews, blogs and photos in the online magazine. The first stories are movies of the Weerribben Dairy and Restaurant de Lindenhof. Various event posters, social media and joint promotions will support the campaign.
Cooperation with Weerribben Dairy
One of these joint promotions is with Klaas de Lange from Weerribben Dairy. The story of Klaas in the Weerribben is one of the stories in the campaign, it is brought into the country via a life-size milk carton. In the milk carton hides a refrigerator with cups of milk to promote the campaign.
Bundling stories
WaterReijk Marketing intends to bundle remarkable stories of the area in this campaign. Entrepreneurs, residents and visitors are also invited to share their story and become ambassadors of the region.
Periscope live video’s by Jonnie Boer
8-6-2015
Recently it was possible to virtually join Jonnie Boer in his daily activities via Periscope.
Periscope
For anyone who wants a peek into the world of a Michelin star chef (and who doesn’t?!) Jonnie Boer provides the possibility to access his mobile camera through the Periscope app. We witnessed him in a broadcast on a boat while collecting different products. The past week a dozen other live broadcasts were shared through his Twitter channel.
Citizen journalism
The Periscope app has been gaining more and more momentum in the recent months. It’s a tool that enables live citizen journalism within a few clicks on your mobile phone. When a recent bomb alert was issued at Jumbo Supermarket in Groningen, ‘ordinary citizen’ Rianne Schuurman instantly became the most important information channel for the Netherlands. One of the major Dutch news outlets (NOS) described the whole happening in retrospect (translated article in Google). It states that local news station RTV Noord saw the value of the broadcast and came to help when the battery of Rianne Schuurman’s phone was running low and made sure that she could remain in the ‘press area’.
For Android devices it’s only possible to connect via Twitter, iPhones can log in with a phone number as well.
Fooji avoids stress by ordering with emoji’s
5-6-2015
By tweeting an emoji to Fooji you can order food with a simple picture.
Ordering with emoji’s
Although the emoji ordering initially sounds like a joke, it makes the choice for a meal delivery quite easy. The stress that a regular meal order causes can be quite torturous. It takes a mouth-watering struggle browsing through the websites of local restaurants, when you just want the best and most delicious food on your plate as quickly as possible.
Updated weekly
In the Netherlands we are lucky with Thuisbezorgd.nl, that makes the choice much easier. But even on that website it can be quite difficult to select a specific dish. That where Fooji comes in with a matching $15,- dish for every food emoji, delivered by a top rated local restaurant. The restaurants that are chosen by the emoji service vary weekly.
Background and availability
Fooji was invented by Gregg Morton and Erik Zamudio and is initially only available in New York. The app stimulates local economies by including local restaurants and getting them into the mix with the big players. They also want to simplify the ordering process by ordering with emoji’s. The app doesn’t take any special dietary wishes into account.
The Dangers of Selfie Sticks – by Pizza Hut
26-5-2015
Pizza Hut has published a humorous and sarcastic video on 20 May about the use of the selfie and the selfie stick hype. Pizza Hut combines the actuality and humor in this great video, with the effect that now 7 days later, nearly 2.5 million people saw the video and probably smiled about it.
Using selfies and selfie stick in your marketing
We wrote about using the ‘selfie’ in your marketing earlier and we see more and more great examples. Like the Mandarin Oriental Hotel in Paris, which offers a ‘selfie in Paris’ tour. A select number of Marriot Hotels offers their guests the possibility to test a free GoPro camera during their stay. With the camera guests can share their vacation experiences with family and friends.
Selfie sticks aren’t unlimited popular
The hype of the ‘selfie’ stick has exploded to major proportions in the USA. We have heard that at several events the selfie stick is even prohibited. Recently friends of us experienced this at a baseball match of the Yankees.
Pizza Hut increases the ‘danger’ of the stick in this video and offers potential guests a smile. The only question is whether the relatively small connection with the Pizza Hut brand in the video works out and if the video will generate more guests for their restaurants.
Crowdsourced campaign by Grolsch
17-4-2015
This May Grolsch exists 400 years. To celebrate it, Grolsch organizes a crowdsourced campaign. The beer brewery is going to make an anniversary video and asks everyone from 18 years and older to upload a video of the ‘popping’ of a Grolsch bottle.
Crowdsourced video
We have seen a similar crowdsourced campaign in a different branch. New Balance asks their customers to make videos while running and upload it to the website Together We Run.
Participate in the Grolsch campaign
To participate in the campaign, you’ll need a swingtop bottle to pop. According to Grolsch, it will sound better if the bottle is at room temperature.
A video of popping a swingtop isn’t enough for the lead role in the anniversary video. A unique location is needed as well. The more unique your location is, the better your chances are to win a role in the video.
Grolsch advises to keep your phone horizontal. This makes the image better viewable and prevents the Vertical Video Syndrome (VVS).
In the hospitality industry, you can use the camera’s on the smartphones for your benefits as well. Organize for example an event with hundreds of livestreams from the phones of your guests through Periscope.
DreamCheaper
8-4-2015
This is another website that helps their customers to secure the best deal possible. Book a hotel in the ‘flexible option’, forward the confirmation to DreamCheaper and let them find you the best deal possible. They will rebook and cancel the old confirmation, and you will still get the same room!
DreamCheaper promises cheaper hotel rooms
DreamCheaper, a German start-up, has automated the process to make a deal with fluctuating room prices by canceling and rebooking the room anytime it signals the same room at a better price. Customers have to create an account on DreamCheaper and forward their confirmation email. DreamCheaper starts a process of price-comparison that continues until the day before check-in. The startup’s automated system monitors the changing room prices on hundreds of travel websites (they do vary on supply and demand).
According to DreamCheaper, customers have no risk, the website first books the new room and cancels the old one later. They take a 20 percent cut of the money saved, so it is always incentivized to get the best price. They promise to optimize 2 out of 3 reservations.
A positive development for consumers but for hoteliers it’s another player on the market looking for the cheapest deals possible. Of course at the expense of the revenue of the hotel room.
Chef’s Table Netflix series
1-4-2015
6 episodes on Netflix
Netflix introduces a new culinary documentary series about chefs and their philosophy about cooking. The documentary will be split into six episodes. Moviemaker David Gelb will visit a few top chefs during this series and has a look at their kitchens and private life’s. The trailer of Chef’s Table went online last Monday.
Participating chefs at Chef’s Table
Every episode the viewers of Chef’s Table have the opportunity to dive into the life of a different chef. The chefs will show their kitchen and private life for the viewers to have an idea. The participating chefs are Massimo Bottura (Osteria Francescana in Modena, Italy), Dan Barber (Blue Hill Restaurant in Stone Barns and in New York , USA), Francis Mallmann (El Restaurante Patagonia Sur in Buenos Aires, Argentina), Niki Nakayama (N/Naka Restaurant in Los Angeles, USA), Ben Shewry (Attica Restaurant in Melbourne, Australia), and Magnus Nilsson (Fäviken in Järpen, Sweden).
Chef’s Table is produced by David Gelb, Matt Weaver, Andrew Fried and Brian McGinn. The series is directed by David Gelb, Andrew Fried, Brian McGinn and Clay Jeter.
Chef’s Table premieres 26 April on Netflix.
