The Milk Train Café | Soft-serve ice cream in a cloud of cotton floss
25-10-2016
As from late July, The Milk Train Café in London is serving particular ice cream in a particular way! The Café serves soft-serve ice cream in a cloud of cotton floss. The flavours of the soft ice cream are special: Asian flavours, London style! The café opened late July and is extremely popular.
Hotel De Reiskoffer | Storytelling with a twist
24-10-2016
Golden Tulip Hotel ‘De Reiskoffer’ (translated: the travel suitcase) in Bosschenhoofd, Noord Brabant (the Netherlands) uses storytelling quite some years now. For example they give their guests a travelduck to take on their next travels since 2007. Recently a short movie was released, starring the hotel called ‘Avonturen bij de Buren’, which means adventures with the neighbours. Another great example of storytelling with a twist.
Instagram | the perfect social media network for hotels, restaurants and cafés
12-10-2016
The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, the surroundings, the food and drinks. All to make your future guest excited about the experience those photos promises.
Driving Barista App | Driving safe in traffic
3-10-2016
Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive. Drives who don’t check their phones will be rewarded with a cup of free coffee. The app is activated when a person flips their phone over and begins driving, once the first 100km has been driven they receive a coupon for a free coffee. The counter will reset to zero kilometres at the moment the phone is lifted. After the first 100km the free coffee vouchers can be deserved every 200km.
Trends we spotted this week – week 39
30-9-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a unicorn café in Bangkok and feed the one in need by deleting a Instagram picture.
If you like to read the whole article, click the title. Enjoy reading!
#MGravityRoom
30-9-2016
The luxury hotel Marriott at Brooklyn Bridge in New York, invites visitors to snap pictures of their inverted replica of a guest room. The pictures are shared on social media with the hashtag #MGravityRoom.
Instagram trend | #coffeeinacone
27-9-2016
Latte art to perfection, cappuccino served in a cone! Dayne Levinrad works at The Grind Coffee Company in Johannesburg (South Africa). He developed one of the Instagram trends of the moment: coffee in a cone. We already wrote about it in our ‘trends we spotted this week (21)‘ but when we made a round-up of all the ice-cream trends we spotted this summer we thought this trend deserved its own article.
Inspiration session Wellness
23-9-2016
Bram Kosterink and David Maartense gave an inspiration session last month about the Wellness industry. The presentation focused on the latest trends and developments within the Wellness industry. The presentation was given at ROC Mondriaan in The Hague.
The rainbow food trend in latte art
8-9-2016
We’re following a couple USA based trend websites and they’re all showing the rainbow food trend. Because we’re not particular fond of the food colouring business, we never wrote about all those normal everyday foods that are popping up in rainbow colours. But although we don’t fancy drinking it, we have to admit some people are making great colourful latte art. We wonder when we’re going to get our first colourful coffee latte!
Watching a movie from your pizza box: the Blockbuster Box
7-9-2016
Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong. This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong for Pizza Hut Hong Kong.