KLM | Emoji’s that help you to find your way
1-3-2017
Imagine that you’re in a foreign country, need to withdraw money, but don’t know where the nearest ATM is. KLM Royal Dutch Airlines found a solution to this problem. With messenger, they take things to a new level by introducing a new emoji service that makes it easy to find your way in an unknown city or country. Just send them a message with an ATM-emoji and KLM will fix it for you!
The Social Shot | Drink Yourself
27-2-2017
‘The Social Shot’ is a mobile bar-tending-robot that computes personality-profiles based on datasets acquired through Facebook to mix individualized drinks. Each of the ingredients represents one value in the ‘Big Five’, a popular factor model in personality psychology which reduces a humans personality to five fundamental traits. The Social Shot has an exact volume of 2cl.
Childhood memory | Sneaking a few spoonful’s of raw dough
25-1-2017
Who doesn’t have this childhood memory? Sneaking a few spoonful’s of raw dough when your mom or grandmother was baking cookies. Remember sneaking too much until you were sick? Nowadays you can buy ‘raw cookie dough’ in the supermarket in America and this week a ‘ready-and-safe-to-eat raw cookie dough’ restaurant will open in Greenwich Village in New York. According to owner Kirsten Tomlan a place where you can enjoy ‘raw cookie dough’ mixed with ‘normal cookies’ and many more ingredients. Please be aware of this lesson from grandmothers: “don’t let your eyes be bigger than your stomach otherwise you will be nauseous!”
KFC |introduces a game on Instagram
13-1-2017
As far as we were aware Instagram is used to share pictures, clips and social cinema. KFC has launched a game on Instagram though, the ‘Colonel Saunders’ Kentucky Fried Chicken Football Challenge’.
A game on Instagram
KFC has launched “Colonel Saunders’ Kentucky Fried Chicken Football Challenge’, where Instagrammers can “play” on an American Football field across different animations on the social media platform. The game tags Instagram accounts, which players can click on to reach a new stage. KFC’s game utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.
Great way to get more followers and likes with the Super Bowl less than a month away. Created by agency Wieden + Kennedy.
Best read articles in 2016
30-12-2016
At the end of 2016 we are not going to publish the ´Trends we spotted this week´. Instead of that we have collected the best read articles of last year. The top five articles are published below. We hope you will get inspired in 2017 just as you were in 2016 by our trends.
If you like to read the whole article, click the title. Enjoy reading!
Canadian Pacific Holiday Train | From coast to coast for the homeless
27-12-2016
It’s an annual tradition. For the 18th year, The Canadian Pacific’s annual Holiday Train will travel across Canada and the northern United States to raise money, food and awareness for food banks and hunger issues while hosting free concerts along the way.
Trends we spotted this week 49
9-12-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, the half marathon through the Walt Disney Studios Park and Icehotel 365 in Sweden.
If you like to read the whole article, click the title. Enjoy reading!
#MannequinChallenge | examples from the hospitality industry
1-12-2016
At our Facebook page we spot more and more videos from hotels and restaurants participating in the #MannequinChallenge. Have you already seen one? In this challenge, a group of people remains ‘frozen’ like a mannequin while someone walks around with a camera and captures the scene. What makes it fun is that companies can use this challenge to give their fans a glimpse into ‘their world’. We gathered a few examples.
Daring Dining | special dinners
28-11-2016
Daring Dining is a new initiative of Chef Plaza. As the name suggests, you can expect special dinners while enjoying a Daring Dining event. Prior to the evening you won’t know what will be on the menu or know the location of the dinner. The location and the responsible chef will be announced 24 hours in advance.
Trends we spotted this week – week 47
25-11-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, René Redzepi will open a Noma pop-up in Tulum (Mexico) and new details from Mangia!, the 20-acre Italian food theme park by Eataly. And the effects from the International Sherry Week at the beginning of November.