Hurts Donut Company | Scary clown delivers… donuts
28-9-2017
Inspired by Pennywise, the scary clown from Steven King’s IT movie, used by multiple locations of Hurts Donuts, to do scary clown deliveries as part of their services. Your donuts brought to you by a delivery guy dressed up as clown and with creepy smiles. He even has the popular red balloons with him! The movie was released on the 7th of September in the Netherlands, making Pennywise a popular topic in conversations. But to use Pennywise the way Hurts Donuts did? Scary but an effective marketing stunt….
Treck Hostel | Indoor Camping
27-9-2017
The weather in countries like the Netherlands and Belgium is unpredictable, even in the summer months of July and August it can rain for a number of days. That’s not what you hope for when you’re on a camping trip with friends. The Treck Hostel in Belgium has the solution: a camping in a an old industrial building with a roof upon you head.
BookDinners | New Dutch reservation platform for restaurants
25-9-2017
KHN (the Dutch entrepreneurial organization for Hotels, Restaurants and Cafés) announced a business initiative: a new reservations platform for and by restaurants: BookDinners. At this platform, restaurants will be in charge of their online relation with their guests, the guest data and the marketing activities. Restaurants participating will do this for free until mid-2018 and early 2018 BookDinners will be launched towards the Dutch consumer.
Sir Hotels | Instagram as City Guide
22-9-2017
Sir Hotels launched five city guides using Instagram, an innovative manner to inform guests about the city and its must-visit places and areas. Each of the hotels in the collection has its own Instagram account, which has been transformed into an easy-to-use city guide including local favorites and hidden treasures; Sir Savigny’s Guide for Berlin, Sir Nikolai’s Guide for Hamburg, Sir Joan Guide for Ibiza, and Two Guides for Amsterdam; the sophisticated Sir Albert in ‘De Pijp’ and the hip Sir Adam located in the A’dam Tower in Amsterdam Noord.
The Standard | #RingYourRep
19-9-2017
We spotted a YouTube video about a public phone booth, placed outside The Standard High Line hotel in New York City, here they connect you directly to your political representatives. #RingYourRep, free of charge. In all five hotels of The Standard you can dial direct to Congress in your hotel room. All to make your voice heard on issues that matter to you. Don’t text or Twitter but dial direct.
Instagrammable | Food created for the perfect picture
12-9-2017
We sometimes wonder whether it’s about the food or the picture you can make from it! We were in the process of making a list of highly Instagrammable food when we caught the daily dose of inspiration of Trendwatching this morning. Their inspiration this morning: The Tasty One Top. A Bluetooth-enabled, multi-function induction cooktop which can pan fry, slow cook and sous-vide, which will be on the market as from November. Created by Buzzfeed’s Tasty (online content) in partnership with co-creation community ‘startup’ First Build, supported by GE. Check out the video above which will show you how in the near future every consumer can create a perfect ‘Instagrammable’ meal with the Tasty One Top. We haven’t seen a better indication of the importance of Instagram and social media like Facebook.
But back to the list we have made of foods highly ‘Instagrammable’! If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted | Week 36
8-9-2017
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’. This week, amongst others about Ruby Chocolate, a new natural chocolate in the color pink has been introduced in China by Callebaut. And in South Africa a drama series has been distributed entirely on WhatsApp.
If you like to read the whole article, click the title. Enjoy reading!
XOmarshmallow | Marshmallow café full of sweets
6-9-2017
Hot chocolate, marshmallows and a campfire creates a lot of nostalgic feelings for many people living in America. At XOmarshmallow in Chicago, people go back in time, but with a contemporary twist. The marshmallows from the past combined with the desires and flavours of today. What about champagne or bourbon marshmallows, or did you ever eat an ‘monut’. XOmarshmallow is now open after a succesfull Kickstarter crowdfunding.
Trends we spotted | Week 35
1-9-2017
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’. This week, amongst others: Walmart opens organic Fast-Food restaurant in Orlando location and self-serving ice-cream at ice cream vans.
If you like to read the whole article, click the title. Enjoy reading!
Café Ter Marsch launches vegetarian steak tartare in collaboration with ‘De Hippe Vegetariër’
16-8-2017
Since last Monday, Café Ter Marsch in Rotterdam has a new vegetarian dish on the menu. The dish is a vegetarian steak tartare and was made in collaboration with a Dutch blog called ‘De Hippe Vegetariër’ (The Hip Vegetarian). This collaboration is the result of the Blogger Summer Vega Challenge, challenging bloggers to share a vegetarian recipe on social media for the restaurant.
