Social Wifi |SpotOn
24-11-2017
Internet access has become an important daily requirement. Access to news, social media and e-mail from your laptop, smartphone or tablet, was once seen as a luxury. Nowadays people want and expect this access everywhere. Not offering free WiFi can strongly discourage guests from visiting your place and has therefore become an essential part of the service for the hospitality industry. Social wifi from SpotOn makes it possible for guests to simply and quickly log in to your Wi-Fi network with their social media account, for example Facebook or Twitter. Besides that you can also analyze the users of your network, send marketing campaigns, hand out coupons and measure customer satisfaction.
Conrad Maldives Rangali Island | Introduces an Instagram butler and an InstaTrail
31-10-2017
At the Conrad Rangali Hotel, guests can hire an Instagram butler to help them make the perfect photos, you know those kind of images that makes your homefront jealous! The Conrad Rangali Hotel is located on the tropical island of the Maldives and initiated this in the context of their ‘Stay Inspired’ initiative. Instagram worthy pictures are becoming increasingly important and we spotted several hotels in the past responding to this fact. They all respond to the need for that one image taken from the right angle and at the right time. With the Instagram butler, it must be possible to take images of the beautiful beaches and evenly beautiful sunsets of the Maldives.
Pannenkoekenhuys ‘t Noorden | Has his own ‘kids-sharing-books-station’
28-9-2017
The Dutch ‘Nationaal Fonds Kinderhulp’ (National Child Support Foundation) thinks that all children should be able to read. Therefore, they initiated the National ‘Kids-sharing-books-day’ on October 4th. Everywhere in the Netherlands children books will find their way to multiple ‘kids-sharing-books-stations’. This day is initiated to stimulate reading amongst children, since reading is very important for the development of every child.
Hurts Donut Company | Scary clown delivers… donuts
28-9-2017
Inspired by Pennywise, the scary clown from Steven King’s IT movie, used by multiple locations of Hurts Donuts, to do scary clown deliveries as part of their services. Your donuts brought to you by a delivery guy dressed up as clown and with creepy smiles. He even has the popular red balloons with him! The movie was released on the 7th of September in the Netherlands, making Pennywise a popular topic in conversations. But to use Pennywise the way Hurts Donuts did? Scary but an effective marketing stunt….
Treck Hostel | Indoor Camping
27-9-2017
The weather in countries like the Netherlands and Belgium is unpredictable, even in the summer months of July and August it can rain for a number of days. That’s not what you hope for when you’re on a camping trip with friends. The Treck Hostel in Belgium has the solution: a camping in a an old industrial building with a roof upon you head.
BookDinners | New Dutch reservation platform for restaurants
25-9-2017
KHN (the Dutch entrepreneurial organization for Hotels, Restaurants and Cafés) announced a business initiative: a new reservations platform for and by restaurants: BookDinners. At this platform, restaurants will be in charge of their online relation with their guests, the guest data and the marketing activities. Restaurants participating will do this for free until mid-2018 and early 2018 BookDinners will be launched towards the Dutch consumer.
Sir Hotels | Instagram as City Guide
22-9-2017
Sir Hotels launched five city guides using Instagram, an innovative manner to inform guests about the city and its must-visit places and areas. Each of the hotels in the collection has its own Instagram account, which has been transformed into an easy-to-use city guide including local favorites and hidden treasures; Sir Savigny’s Guide for Berlin, Sir Nikolai’s Guide for Hamburg, Sir Joan Guide for Ibiza, and Two Guides for Amsterdam; the sophisticated Sir Albert in ‘De Pijp’ and the hip Sir Adam located in the A’dam Tower in Amsterdam Noord.
The Standard | #RingYourRep
19-9-2017
We spotted a YouTube video about a public phone booth, placed outside The Standard High Line hotel in New York City, here they connect you directly to your political representatives. #RingYourRep, free of charge. In all five hotels of The Standard you can dial direct to Congress in your hotel room. All to make your voice heard on issues that matter to you. Don’t text or Twitter but dial direct.
Instagrammable | Food created for the perfect picture
12-9-2017
We sometimes wonder whether it’s about the food or the picture you can make from it! We were in the process of making a list of highly Instagrammable food when we caught the daily dose of inspiration of Trendwatching this morning. Their inspiration this morning: The Tasty One Top. A Bluetooth-enabled, multi-function induction cooktop which can pan fry, slow cook and sous-vide, which will be on the market as from November. Created by Buzzfeed’s Tasty (online content) in partnership with co-creation community ‘startup’ First Build, supported by GE. Check out the video above which will show you how in the near future every consumer can create a perfect ‘Instagrammable’ meal with the Tasty One Top. We haven’t seen a better indication of the importance of Instagram and social media like Facebook.
But back to the list we have made of foods highly ‘Instagrammable’! If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted | Week 36
8-9-2017
At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’. This week, amongst others about Ruby Chocolate, a new natural chocolate in the color pink has been introduced in China by Callebaut. And in South Africa a drama series has been distributed entirely on WhatsApp.
If you like to read the whole article, click the title. Enjoy reading!
