New entrepreneurs | The newest hospitality concepts of the Netherlands
3-9-2024
A number of new concepts have opened in the past few months. Last month, among other things, we wrote about the enthusiasm for Matcha concepts in Amsterdam! This month a little more variety in the newest hospitality concepts, from a Thai dessert shop in Utrecht or a restaurant in Bloemendaal to a unique pastry concept in Amsterdam! Also a special restaurant where they combine sound & taste and a well-known Mediterranean Street Food concept coming to Amsterdam. We wish all these entrepreneurs the best of luck! Below is a list of 7 of the newest catering concepts.
2 minutes read
Trends we spotted | Week 34
27-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- French startup Gourmey seeks approval in 5 key markets for lab-grown foie gras.
- Kirishima Shuzo x Starbucks’ first collaboration facility to open spring 2026 in Japan. The facility is 100% generated by sweet potato-generated power!
- World-renowned chef Massimo Bottura debuted Torno Subito in Downtown Miami on August 21st.
- Last week Chipotle was calling all scholars to enter a Chipotle IQ test with more than 1 million in Bogos and free burritos. Great idea: an IQ test based on your brand as marketing tool?
- Hampton by Hilton unveils first‑ever Waffle Bosses for National Waffle Day.
- the CESAR brand teamed up with five of New York City’s most desirable pet-friendly eateries to invite pet parents and their dogs to enjoy a dining experience together during the first-ever CESAR Restaurant Weekend.
- The Vineyard Open Days in the Netherlands take place in September and more than 30 Dutch vineyards are participating.
- A couple of weeks ago we wrote an article about ‘The Cantinas’ by Taco Bell. This event took place August 17-18 2024, we spotted a great reel by Taylor King, a recap of the event!
- And a great suggestion: Eleven Madison Bark!

Enjoy reading!
Cocktail Walk WOGO | Self-guided cocktail tour to the best bars
16-8-2024
WOGO is a new Amsterdam-based startup, innovating the local hospitality industry and currently expanding across the Netherlands! Many people regularly visit the same bars and struggle to find a seat during a night out. WOGO wants to change nightlife habits and provide their customers with an itinerary of carefully selected cocktail bars, with the choice between different premium cocktails at each bar you visit during the walk. One ticket gets you instant bar reservations at three locations, including your drink so you don’t have to think about anything.
Trends we spotted | Week 32
12-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Seville is getting a Crystal Lagoons project aka a Public Access Lagoons Meanwhile, there are quite a few lagoons in the pipeline for Europe.
- Ras Al Khaimah’s Al Hamra is targeting UK and overseas investors with a month-long, PR concept at Harrods. Opening in August.
- A research institute in Japan for a special dish! The dish: raw eggs over rice or as they call it: Tamago Kake Gohan (TKG). Ever heard of yuzu eggs or wine eggs?
- Frittenwerk already has 40+ branches in Germany. They are ready to open branches outside Germany as well. Check out their marketing! Really cool.
- Dutch GP announces biggest ever flag campaign in Dutch sports history.
- Saudi Arabia has unveiled the designs for 11 new stadiums for the 2034 World Cup as part of its bid book. Extraordinary architecture!
- McDonald’s is testing a ‘Big Arch’ burger in Portugal.
- Savor has developed a technology that turns carbon into cooking fats, oils, and other food products, like butter.
- Artist Iwan Smit designed the 2024 Duvel Glasses. The theme for the design is, ‘making a real connection’.
- And a reel about a Cherry Crioche, created by chef Dmytro Zhukovets. More inspiration on his Instagram account!
Enjoy reading!
Young entrepreneurs | The newest hospitality concepts of the Netherlands
30-7-2024
A number of great concepts have opened in recent months, including the long-awaited Rif010 in Rotterdam, which finally started its waves on July 6. We also came across a number of great new concepts by young entrepreneurs, a remarkably number of these new concepts in Amsterdam sell matcha. We wish all these entrepreneurs the best of luck! Check out our list with 7 of the newest hospitality concepts of the Netherlands.
2 minutes read
Celebrate Pride 2024 in the hospitality industry
23-7-2024
Amsterdam is celebrating inclusivity these weeks, with the PRIDE as highlight. Last Monday was Pink Monday in Tilburg and in the coming period there are LGBTIQA+ events in various cities in the Netherlands. Hotels are hosting events and restaurants are creating delicious rainbow dishes! A list of places that are paying attention to Pride 2024 and initiatives in the hospitality industry!
3 minutes read
Trends we spotted | Week 28
16-7-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Karlsruhe Institute of Technology (KIT) introduces a polymer-based material with unique properties. For those interested in #sustainable building!
- For foodies travelling to Slovenia this summer! The gastronomy in this country has reached another milestone, 63 restaurants listed in the 2024 Michelin Guide! Find them on TasteSlovenia.
- Outback steakhouse celebrated ‘National Onion Day’ with free bloomin’ onions back in June. A great example of how the capitalize on a ‘National Day’.
- Moët & Chandon, along with chef Yannick Alléno opened a pop-up in Paris for this Olympic summer: Moët in Paris by Allénos.
- Netflix will be opening Netflix House, an experiential entertainment venue where fans can experience their favourite shows and movies in real life. The first 2 locations will open in 2025.
- New York State introduces the SAFE (Stop Addictive Feeds Exploitation) for Kids Act, to protect children from social media.
- Interesting initiative for cities? Attractions in Copenhagen reward climat-friendly actions with CopenPay.
- Having your meal delivered to your regular pub, Takeaway.com created ‘Caf’eetjes’ in Brussels. Would that work in the Netherlands?
- DoubleTree by Hilton Amsterdam Centraal Station introduces a welfare budget for employees in cooperation with empowr.
- And a mobile charcuterie stand by La Rosé Charcuterie! Great idea for events?
Enjoy reading!
Trends we spotted | Week 24
17-6-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- New pizza box bin debuts at Central Park latest attempt in NYC’s fight against rats, an initiative by the Central Park Conservancy.
- A sunscreen smoothie by Vacation ® x Erewhon, if you see the ingredients it makes sense!
- Have a Roll is a concept from Belgium selling all kinds of vegan cinnamon rolls, they now have 2 locations in Amsterdam and Utrecht!
- Recently opened: Holy Macaroni, serving Mac & Cheese bowls in Utrecht, The Netherlands.
- In Paris, Cala opens 4th location of their robotic pasta restaurant at Place de la Madeleine.
- Link to an interesting article about ‘sleeptech’ and ‘welltech’ on eHotelier by Adam and Larry Mogelonsky. With the title: ‘Why focus on sleep amenities to grow a hotel’s wellness’.
- Ruby Hotels unveils project in Rotterdam, a conversion of office space into a 225-room hotel.
- Leonardo Hotels enters into an agreement to acquire the Zien Group and its 12 hotels in the Netherlands.
- Celest, the new premium restaurant and cocktai lbar of Magnicity in the Zalmhaven in Rotterdam is going to offer an unique experience based on the novel ‘The Unparalleled Adventure of One Hans Pfaall’ (1835) by Edgar Allan Poe.
- Restaurant De Beren in Den Haag – Ypenburg is now open. Located in the building of Pathé Ypenburg.
Enjoy reading!
Pink Beach takes glamorous city beach to a new level
23-5-2024
Since May 15, Pink Beach has opened its terrace on May 15. This glamorous city beach – an initiative of WONDR Amsterdam – involves a pop-up beach bar of no less than 300m2, just one metro stop away from Amsterdam Central Station.
Trends we spotted | Week 16
22-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A benefit dinner for ‘Make a Memory’ at Michelin star restaurant EDEN in Valkenswaard, in the south of the Netherlands, on Wednesday May 22nd.
- Blue Wellness Resorts reaches 5-year milestone. They celebrate this with various offers, also in combination with Fletcher Hotels.
- Fat Phill’s is offering 16 people free burgers for a year for their 5-year anniversary. One person per establishment will stand a chance, read how. The owner, Armin Vahabian, is listed in the Forbes 30 Under 30 Europe.
- Heineken is the official main sponsor for the 10th edition of SAIL 2025.
- During the Milan Design Week, in collaboration with US brand Bodega, Heineken launched ‘The Boring Phone’. Created by Human Mobile Devices. A mobile without social media!
- Paris Baguette has launched a special ad ‘Let’s Paris’ in collaboration with a number of Paris Saint-Germain
- Also spotted in Paris: Disco Burgers. Their burgers look tasty and different!
- A special collaboration that we would like to see in the Netherlands too! Fato a Mano, a pizza chain in London is going to sell the Margherita Sbagliata pizza by ‘World’s Best Pizza Chef’, Franco Pepe.
- A special wellness resort, built within a year with a lot of shared details on the Instagram account of Long Lane. An idea of Harrison Hide.
- Also via Instagram: Espresso Martini flights and ‘smores kits at Concorde Espresso Bar in Wilmington North Carolina. Great idea for a summer terrace!
- Walt Disney Studios in Disneyland Paris gets another name after the expansion with a new immersive area of ‘World of Frozen’: Disney Adventure World.
Enjoy reading!