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Sofitel invites guests to ‘Live The French Way’

7-6-2019

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New global brand campaign celebrates Sofitel’s French roots, offering a modern spin on design, gastronomy, arts & culture, well-being and more. As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of the brand’s birthplace and heritage, Sofitel is launching a new global brand campaign that reaches deeper into its French roots. Live The French Way, the campaign’s brand promise, pays homage to Sofitel’s French origin, demonstrates the eternal allure of French style, and reinforces the brand’s time-honored position as an ambassador of French art de vivre around the world.

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Polo Bar London | Piles of pancakes and always open

23-5-2019

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The Polo Bar in London, located near Liverpool Street Station, is an old restaurant/bar (has been around since 1953) that’s becoming more and more famous recent years. The reason: the famous pile of pancakes that’s being served there and the fact that the place is open 24 hours a day. No matter what time you come in, an English breakfast can always be ordered, as well as a good stack of pancakes!

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Moxy NYC Chelsea Launches ‘A.S.M.R. Bedtime Story Videos’ for Guests

16-4-2019

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Created in collaboration with Whisperlodge, hotel Moxy NYC Chelsea recently announced the launch of exclusive titillating bedtime story videos for guests. Featuring Bella Thorne and Dani Thorne (COM3T), along with Caroline Vreeland, they are taking guests on a sensory-stimulating journey. The A.S.M.R. Bedtime story videos will be available at Midtown Manhattan’s boldest new hotel opening, Moxy NYC Chelsea by Marriott International, exclusively in-room for one month beginning April 15^th. Autonomous Sensory Meridian Response (A.S.M.R.) is a sensory phenomenon where viewers feel pleasurable tingles from specific visual, auditory and haptic triggers.

We were kind of surprised to watch the videos from Moxy’s NYC Chelsea A.S.M.R. Bedtime Stories! We don’t think we will fall asleep with the A.S.M.R. bedtime story (check the next page) but it might inspire us to go downstairs to eat something!   

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Trends we spotted | Week 10

8-3-2019

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At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the ‘Bar of Yes’ in London en IHOP (International House of Pancakes) created some fakenews with their IHOb rebranding! And KLM (our Royal Dutch Airline) is offering ‘Take-off tips’ through holographic travel kiosks.

We know that there are stunning hotel suites all over the world, but this suite in Las Vegas beats a lot! This suite at the Palms Casino resorts is decorated by the artist Damien Hirst.  And a list of 10 great Escape Rooms from around the world with the rooms of ‘Sherlocked’ in Amsterdam on it!

We also spotted a Japanese Café that has robots as staff that are controlled by disabled people. And in the USA joins Pizza Hut forces with FedEx to explore the FedEx SameDay Bot for delivery.

Also: IKEA created an air purifying curtain, the GUNRID and KFC is crowdfunding its next marketing gimmick!   

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Sonder | Airbnb-like apartment with the luxury of a hotel

1-3-2019

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Sonder, Airbnb-like apartments but with the luxury of a hotel. That’s how Sonder tries to fill a gap in the market. The difference is that Airbnb units are actually apartments from local residents while Sonder’s apartment-style units are owned by the company itself. This allows them to ensure that the quality stays high as standard and radiates the luxury of a hotel.

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The Check Out Suite for Valentine’s Day | Check out from social media and check in at the screen free hotel room

12-2-2019

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Another hotel that plays with the social media addiction of many guests today! On 14 February guests of the ‘Check Out Suite’ have the chance to experience a unique hotel stay at Hotel Bellora in Gothenburg, Sweden. There’s only one condition – you need to put down your screens. They introduce the world’s first hotel room where the price is set according to how much you browse the web. Less browsing and more hanging out equals a better price. So, check-in, and then check-out! They want to encourage people that are staying in the hotel to spend more time together and less time looking at the phone screen. The Check Out Suite is an exciting concept that challenges our online behavior and incites us to spend more time together. Unfortunately the registration date has expired! Great way to increase your brand awareness!  

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Domino’s Pizza is ‘Paving for Pizza’ in the USA | Don’t let bad potholes ruin good pizza!

11-2-2019

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We missed this initiative by Domino’s Pizza  from June last year up to this morning but for once we don’t really mind. This way we can check whether this is just a media stunt or that they’re actually ‘paving for pizza’. As their press release back in June said; “Domino’s is saving pizza, one pothole at a time”. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Domino’s was hoping to help smooth the ride home for their freshly-made pizzas. Started June last year, Domino’s asked customers to nominate their town for pothole repairs at Paving For Pizza. And as we recently visited the states Florida and New York in the USA we noticed the terrible conditions of the road, so a great campaign by Domino’s Pizza.   

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Cheeseburger Dumplings | 2019, the year of the crossovers?

8-2-2019

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Leonie van Spronsen, lives and works in New York and enjoys new concepts that she spots in the hospitality industry. In this blog she argues for more crossovers in the hospitality industry and gives an example, the cheeseburger dumplings created by Mimi Chengs & Emily. In addition, she thinks that hospitality entrepreneurs should contact friends from within the industry to see what they could create together. Might be a great opportunity to generate more publicity and buzz for your business! She loves to hear (and taste) what you’ve created!

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Trends we spotted | Week 4

25-1-2019

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At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the Japanese tama konnyaku ‘screaming’ balls and about the Instagrammable ‘The Knot Churros’ in London. In Paris, an Eataly will open in the coming spring and an interesting article on how our eating habits and times evolve. And in addition to that about reading books in the Happy Meal of McDonalds in the Netherlands and an interesting post by René Redzepi on Instagram in which he will show how they deal with diets and allergies at Noma. Starbucks will start delivering in America via Uber Eats and have you ever eaten a Japanese-Italian mash-up dish like Karaage Tortellini?

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Lowlander Beer | Christmas tree to table

7-1-2019

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Some Christmas trees in the Netherlands will end up in beer! From 2 January, the botanical brewer has collected unwanted Christmas trees from Dutch consumers, bars and restaurants to transform them into bottles of its 2019 Winter IPA. Chief Botanical Officer Frederik Kampman: “Every December, about 2.5 million real trees bring Christmas spirit into our homes. By New Year, most of these end up in the chipper, on bonfires or piled at the roadside. We have found another use for them: in beer.”

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