KINGSTAIRS | Burger King gave away free Whoppers in the Bronx
17-1-2020
To celebrate the DVD release of the movie Joker, Burger King gave away free Whoppers delivered to residents of the Bronx in New York City. This because they have been suffering through tourists from all over the world climbing the ‘Joker stairs’ on Shakespeare Avenue! Burger King said anyone living in the same borough as the now-famous stairs could get a free Whopper delivered by Uber Eats until January 12 if they used the code KINGSTAIRS.
Another example of a viral marketing campaign to promote a local happening. So if your city has its own special circumstances….. like a famous Instagram spot, use it to promote your product through social media. And we all know that residents in cities like Amsterdam, Barcelona, Paris etc. ‘suffer’ due to the influx of tourism. Play with it!
Trends we spotted | Week 38
20-9-2019
At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other a link to an article about ‘The Swingers Open 2019’, a crazy golfing tournament at Swingers City in London, sponsored by Tanqueray No. Ten.
Also two articles with sustainable initiatives by McDonald’s in Germany and the UK and Burger King in the UK. SeaBubbles is another sustainable initiative in Paris, these electric and futuristic taxis are hovering the Seine.
From London this week two examples of a collaboration around one ingredient, a truffle menu at restaurant Orrery and the ‘Champagne Friends’ initiatives by bubbledogs.
Ever heard about a PizzaRitto? You can eat them at Russo’s House of Pizza in Pearl River, New York State. What it is? Check out the video!
Trends we spotted | Week 30
26-7-2019
At hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other links to articles about ice cream dumplings which are at the menu of Oddfellows in New York City and about The Grid, a combination of Escape rooms & cocktails in London. A new concept by Lollipop’s.
In Hong Kong Fairwood eSports Café will open and it will be the first eSports café in the city which will be a dining destination as well. In Croatia they spotted smart city benches which are also internet hot spots. Created by the firm Include. And Tokyo is getting its own ‘Bubble Tea’ theme park!
In an American article we have spotted the pre-dinner drink Haus, a start-up in aperitifs with a lower alcohol level than other spirits. Sounds delicious! And start-up Third Aurora is busy creating self-translating wine labels! With a link to a video how this works!
Horecatrends | Tips for Culinary videos worth watching – week 28
18-7-2019
YouTube has been a source of inspiration for spotting trends the past few years. Every day, thousands of movies are uploaded with new and interesting content. We too sometimes use videos as a source of inspiration to write about. With this week again a selection of 3 videos which our colleague Manual Imanse thinks are worth watching.
This week links about why lobster is so expensive and top chefs who answer questions from the audience. I also found an interesting video with 10 completely different ways sushi can be prepared and served. About some we already wrote articles but still very interesting to watch!
Horecatrends | Tips for Culinary videos worth watching – week 28
12-7-2019
YouTube has been a source of inspiration for spotting trends the past few years. Every day, thousands of movies are uploaded with new and interesting content. We too sometimes use videos as a source of inspiration to write about. With this week again a selection of 3 videos which our colleague Manual Imanse thinks are worth watching.
This week links to videos about ‘What coffee looks like around the world and why menuca honey from New Zealand is so expensive. And since the beginning of July, amusement park Walibi Holland has a new attraction: the Untamed.
Rosé Mansion in NYC | Wine bar + amusement park + museum of science for wine
11-7-2019
Rosé Mansion opened on June 1, 2019 and tickets are available on the website of the country’s only interactive wine tasting experience celebrating everyone’s favorite summer wine. Rosé Mansion, the wine tasting experience dedicated to the history and allure of the pink-hued, warm-weather favorite, has launched an all-new experience for 2019. The all-new Rosé Mansion brings the pink from around the world to a picture-perfect experience in New York City. Taking over 32,000 square feet (over twice the size of last year’s Mansion), Rosé Mansion features a labyrinth of 14 rooms for wine lovers to explore, learn and ‘gram, including Cleopatra’s Palace, a 1960s-themed Acid Test, and a vintage Airline Lounge. Rosé Mansion closes by the end of September and is located at the second floor of the Manhattan Mall, where it has a private entrance and address at 111 W. 32nd Street, near Penn Station.
Another must visit for all Instagrammers and rosé lovers going to New York this summer!
The New York Collection | By the Dominique Ansel Bakery in Soho
4-7-2019
As from today, July 4th (Independence Day) through September 2nd (Labor Day), the Dominique Ansel Bakery is transforming their entire pastry case at the Soho Bakery (189 Spring Street, NYC) into a dessert tribute to New York, with a ‘capsule collection’ of 9 new desserts inspired by all the things they love about NYC.
We love the combination of creativity and real good taste at the bakeries of Dominique Ansel! In the past we wrote a couple of articles about this entrepreneur / pastry chef. Just put his name in the ‘search’ bar at the front page of Horecatrends and you’ll hit a lot of inspiration, in product and the way his social media is done. If you love pastry and you’re living in or visiting NYC this summer, you should definitely visit his bakery!
Hash Kitchen | Build-your-own Bloody Mary bar
27-6-2019
A lunch or brunch with just a Bloody Mary? It is possible and it happens, in Scottsdale (near Phoenix) in the USA. All restaurants of Hash Kitchen, have a build-your-own Bloody Mary bar. Guests who order one of their legendary ‘Big Hash Bloody Mary’ of 1 liter in one of their four restaurants, can also use the BYOBM-Bar with more than 40 different toppings as desired.
Initiatives such as a Build-your-own Bloody Mary bar with more than 40 different toppings ensure extra attention for your business, both in the media as on social media.
Barton G | Oops, I Dropped My Ice Cream Cone
21-6-2019
Those who are fans of exceptional hospitality concepts will certainly know the Barton G restaurants in Miami, Chicago and Los Angeles. This concept is known for their eccentric and theatrical dishes that are more than Instagrammable. In addition, they also taste above average. One of the latest creations of the restaurant is again one for the books. The “Oops, I Dropped My Ice Cream Cone” is about 10 kilos in weight and must be carried to the table by two people before it can be eaten.
Are you going on holidays to Miami, Chicago or Los Angeles? Then we definitely recommend to eat at Barton G’s. A truly American experience! In this article a video about how they make and serve “Oops, I Dropped My Ice Cream Cone” and more information about the “over the top” dishes we have eaten in Miami and Los Angeles and of course have seen eaten
#ScreenFreeSaturday by BOS ice tea | Less screens, more fun!
20-6-2019
Our eyes move from the small devices in our hands, to computer screens on our desks and television screens on the wall. Of course, it is entertaining watching all the fun stuff on these devices. But what do we do with all the real things on this earth that we haven’t discovered yet? BOS, an ice tea brand that was originated in Cape Town, therefore organises #ScreenFreeSaturday. Unplug and enjoy!
