Trends we spotted | Week 35
28-8-2020
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week, a link to an article about the changing view on hospitality due to the pandemic, apps are getting more and more important. But also a campaign by Airbnb in the USA to offer online experiences at home, led by artists around the world.
Great design for the new Starbucks location in the Circles Ginza Building in Tokyo, it features a ‘Smart Lounge’ to work in! And are you a member of a book club that had to stop meeting because of the pandemic? Check out the online ‘Words & Wines’ book club!
Just Salad is the first U.S. restaurant chain that carbon labelled its menu. London has a the first float-in cinema in the UK and in the V&A museum an ‘Alice in Wonderland’ exhibit will open March 2021, fall down the rabbit hole!
A glimpse inside the new Felix Roasting Co., known for its specialty coffee (like the ‘espresso tonic’ and the hickory-smoked s’mores latte), at 104 Green Street in SoHo!
Trends we spotted | Week 31
30-7-2020
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other links to articles about the Robot Rosé that delivers wine to your room at hotel Trio in California and about a sustainable wine bottle made for 94% out of paper.
Select Palladium Hotel Group properties in the U.S.A. offer free medical insurance to guests and The new Tony’s Chocolonely Super Store is located in the heart of Amsterdam at the Beurs Building. With a video of the theme park they’re developing!
Pentatonic is a design and technology company that makes purpose from waste, they created furniture and textiles out of store waste for Starbucks and last year they created the Burger King Meltdown in the UK.
We spotted a new hotel brand: the LyvInn, an extended-stay and transient hospitality concept and initial locations for this brand include Amsterdam. And an interesting read about apps trying to solve the surplus, here in the Netherlands we know ‘Too good to go’ but for example the app Karma makes an extra effort to prevent products going to waste.
For those living in London: there are about 45 Michelin star restaurants where you can eat out and pay partly with the ‘Eat Out To Help Out’ discount.
Makeen Technologies | Latest mobile app development trends
14-7-2020
This is a guest blog by Makeen Technologies from the U.S. with their thoughts on cloud computing, user engagement, wearable tech, mobile payments, in-app marketing, app security and HTML5. With their thoughts on the future; “Developers are shifting toward a future governed by user experience, mobile payment, and hybrid technologies that reach across platforms. Current and future app development will be in part tested by its ability to incorporate cloud computing, m-commerce, and mobile advertising into its arsenal. While you may not be able to include these trends into your current development alone, you can find the right team to implement them for you.” Makeen Technologies is a leading global provider of end-to-end technology solutions.
A guest blog that might enable hospitality entrepreneurs to stay up-to-date with the latest trends in the mobile landscape.
Virtual influencer as brand ambassador for Postillion Hotels
7-7-2020
Early 2021, Postillion Hotels will be the first Dutch hotel chain to enter into a long-term partnership with Esther Olofsson, the first virtual influencer in the Netherlands. This starts at the occasion of the opening of their new hotel in the World Trade Center (WTC) Rotterdam. Olofsson is fully computer generated and created by communication agency RauwCC. As a brand ambassador made from bits and bytes, she is prominent at the festive unveiling and opening of the new Postillion hotel and will be available as the most trusted city guide for hotel guests 24/7.
You can follow Esther Olofsson on her Instagram account, in addition, a complete profile of Esther has been compiled. For example: she was ‘born’ in Malmö, Sweden, is 29 years old and has lived in Rotterdam since 2019. Just like a real-life influencer, Esther works with local entrepreneurs and on behalf of brands that match her character and taste!
Reading time: 2 minutes
The Upside Down Amsterdam | The largest ‘Instagram museum’ in Europe
7-7-2020
On the third of July Anna Nooshin opened the doors of her own completely new Instagram museum: The Upside Down Amsterdam. After a year and a half of brainstorming, planning and searching for the perfect location, this dream has come true in collaboration with entrepreneur Hans Plesman. Visitors can immerse themselves in a completely new museum experience. The Upside Down Amsterdam also wants to activate social involvement and bring a deeper message. Attention is asked for ‘forgotten children’, among other things, with which they support the foundation ‘Het vergeten Kind’ (the Forgotten Child). The initiators believe that everyone has the right to play and that’s why they are opening up the experience to this target group in cooperation with the foundation.
“It’s great that after years this dream can finally be realised. With The Upside Down Amsterdam we want to create so much more than just an Instagram worthy museum. We want to tell a story about the Netherlands of today and give visitors and creatives the opportunity to fully develop themselves in our museum. In addition, one of our most important pillars besides entertainment is education and we will focus on lectures and master classes where experienced content creators and influencers share their creative passion with our visitors”, says Anna Nooshin.
Reading time: 1 minute
Trends we spotted | Week 26
30-6-2020
Here in the Netherlands it looks like we control the #Covid-19 outbreak and we’re trying to get used to the new normal. We wish all those living in areas where all the measurements against the pandemic are still in place to stay healthy and take care of each other.
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other links to articles about Prosecco Rosé that will hit the market in 2021 and about a Ramen Pizza, created by Pizza Hut and Japanese ramen chain Menya Musashi.
In Reykjavík ICE & FRIES opened their doors, a selfservice concept with a bionic bar. Two cocktail-shaking and dancing robots create more than 150 drinks per hour.
And in New York the city government is considering extensive road closures as part of its plans to slowly reopen its economy, The architecture and design company The Rockwell Group have created a modular kit to create safe terraces on the pavements.
Airbnb is going to measure discrimination at their platform, they’re creating a system in cooperation with Color Of Change and with guidance from civil rights and privacy rights organizations. The project is called Project Lighthouse. And Starbucks introduces an Impossible Breakfast Sandwich in selected locations in the U.S.
‘Rain Check Registry’ by Domino’s Pizza in the USA | For those who have to postpone their wedding because of the pandemic
29-6-2020
Domino’s Pizza knows that wedding planning is exhausting. Replanning a wedding due to a pandemic is twice as exhausting. Now friends and family can send couples pizza to show their support with Domino’s new Rain Check Registry, on dominosweddingregistry.com.
Many couples have had to postpone their weddings due to the circumstances around COVID-19. Great marketing by Domino’s Pizza in the USA to help make their days brighter with their ‘Rain Check Registry’.
What does the hospitality industry do in the context of the COVID-19 virus? | Inspiration May 18
18-5-2020
As noted last week, we here in the Netherlands are still in an ‘Intelligent Lockdown’ which means, we’re all working from home if possible and our high schools, universities, restaurants, cafés, gyms, leisure centers, museums, etcetera are closed. But we can take a walk outside and shop for food and even shop at hardware stores and garden centers. As from May 11 our primary schools have re-opened as have the day-care centres but also hair and beauty salons and physiotherapist are allowed to re-open.
As from the first of June restaurants will re-open with a maximum of 30 persons inside, and a social distance of 6 feet, terraces are re-opening as well without a maximum of guests. This, of course, if the Covid-19 casualties remain low. Our government created a path in which they think our economy has to restart, with no festivals, concerts or congresses till the first of September and even gyms aren’t allowed till then. In the meantime we keep spotting all kind of inspiration worldwide around the hospitality industry.
With this week links to articles about the Robot dog Spot that is used in a park in Singapore to warm people to observe a social distance. And the Restaurant Brands International Inc. (Burger King, Tim Hortons and Popeyes) considers designing face masks as part of their uniforms.
‘Care by Roseate Hotels & Resorts’ is an interesting article for those hotels who aren’t sure yet what measures to take to implement a touchless hospitality. And Eleven Madison Park’s chef-owner Daniel Humm says the coming back of his famous restaurant is a question mark.
The Frontline Stays Program by Airbnb has had 100,000 nights booking in free or subsidized accommodations for first responders. And check out the red puzzle by Heinz Canada! Would be appreciated by European puzzle and ketchup aficionados as well, especially during lockdown.
Stay healthy and take care of each other! ^Team Horecatrends
Trends we spotted | Week 12
20-3-2020
Our perspective on the world has completely changed in the past week, what a paradigm shift! I personally thought that we would no longer post trends and inspiration on Horecatrends. It seems of no importance right now but we also spotted a lot of positive inspiration. So, we have written a ‘trends we spotted this week’ with small positive gestures and inspiration in these anxious times.
Stay healthy and take care of each other! ^Marjolein van Spronsen
This week, among other links to articles about a hand wash tutorial by Gordon Ramsey and the Cheese trucks of the London based The Cheese Bar.
McDonald’s in the U.S. and Canada are considering rent deferrals for its franchisees and Uber Eats is introducing a new support package that includes a waiving of delivery fees on all orders from independent restaurants across U.S. & Canada and dedicated marketing campaigns.
And an article at Eater about what restaurants need right now to actually survive in the USA. Here in the Netherlands, the government is taking all the necessary measures at this moment and even banks are helping. We wish all restaurant owners worldwide will be able to find a way to stay in business.
Chipotle tackles social distancing with virtual hangouts on Zoom, interesting inspiration if you try to reach young people. And upscale restaurant Canlis in Seattle finds new business model in the Covid-19 crisis.
In the Netherlands we spotted free e-learning programs for people working in the hospitality industry and many restaurants offer gift vouchers with benefits. One of them doesn’t give vouchers but gift plates!
Booking.com | Twenty epic unique places to stay to kick start 2020 New Year’s resolutions
24-1-2020
This holiday season, Booking.com, the global travel leader with a mission to make it easier for everyone to experience the world, is encouraging consumers to book a trip to help kick start 2020 New Year’s resolutions. In an effort to offer inspiration, Booking.com is custom designing 20 incredible experiences available for guest bookings, with each “Resolution Suite” themed to align with 20 of the most popular New Year’s resolutions for 2020. Booking.com has encouraged consumers to #BookYourResolution to help them come true.
Great marketing campaign by booking.com. Unfortunately only available in the US and hopefully the lucky ones that had the opportunity to stay in one of their resolutions suites are probably even more motivated to have their resolution come true! The suites were available for 2 nights as from January 17th! It might be a great 2021 New Year’s resolution for Booking.com to create a likewise campaign in Europe, preferably in Amsterdam!
