The Pilot store
13-6-2013
The ‘Pilot store’ opened last April at shopping mall Hoog Catharijne Utrecht. The ‘Pilot store’ is a temporary store where consumers can test products. When consumers order a sandwich they are asked to participate in a taste test. If they cooperate, they will get their sandwich for a reduced rate. Consumers aren’t required to cooperate with the test. Based on the results, the producer will improve the tested products before they will be available in the supermarket. Consumers can influence the products that will be available in the supermarket. The store will be open until July 13.
Food Festival the Main Course
6-6-2013
‘The Food Line-up’ and ‘Ome Ad’ organize the ‘Main Course’ festival on 14, 15 and 16 June in Amsterdam. This three day festival includes food trucks, cooking islands, theater, acts, music and DJs. Visitors can cook together with ‘Ome Ad’ at the different cooking islands. And at the food trucks of ‘The Food Line-up’ visitors can have a peek inside the trends or cook with the caterer. There is a full program of food games, live music and during the ‘Cook off’ they will cook with food that would otherwise end up in the trash.
Magnum Pleasure Store Amsterdam
5-6-2013
The Magnum Pleasure Store opened in Amsterdam last week. The pop-up store will only be open this summer. Visitors can create their own, custom made, Magnum ice-cream. Customizing starts with a base of vanilla ice cream dipped in white/milk/dark chocolate. Then, toppings can be added such as hazelnuts, meringue pieces, coconut, nougat or brownie pieces. Visitors experience a moment of joy and peace in the store. Before, the Magnum Pleasure Store was already available in London, Paris and Milan.
Midtown Pop-Up Hotel
28-5-2013
As a solution for the real estate crisis in Manhattan, the Copenhagen-based architects of PINKCLOUD have designed the Midtown Pop-Up Hotel. The PINKCLOUD Midtown Pop-Up Hotel is designed in such a way that it can easily transform an empty office space into a hotel. The clients can order different modules, varying from a hang-out for backpackers to luxury suites. This enables clients to create any hotel they want. The modules can easily be transported by truck and can easily be traced by the RFID tag.
Dinner in the sky
27-5-2013
Breakfast, lunch or drinking cocktails in the sky.. Nowadays it’s all possible. Approximately 40 sky high franchise around the world serve dinners at a height of 180 foot. A table for 22 people is lifted by a crane to a height of 180 foot with three staff in the middle (chef, waiter, server) who provide dinner. A second crane with a platform (or more if desired) at the same height as the table is possible, for entertainment such as music or presentations. This brings dinner to a totally different level. Dinner in the sky started as a publicity stunt six years ago, and has become a huge success. The company also offers marriage, lounge and showbiz in the sky.
Niven pop up Amsterdam
24-5-2013
After the great success of the pop-up restaurants in Amsterdam last January, star chef Niven Kunz will transform ‘People’s Place’, the canteen of the European headquarter of Tommy Hilfiger into a temporary restaurant. From Sunday June 30th till Thursday July 4th, Niven serves 10 signature dishes. A special lunch for parents with children is organized on Sunday to let families experience and taste vegetable dishes. Together with a matching slow-juice arrangement.
Queens day with a meter KING
29-4-2013
To celebrate the abdication on 30 April, peppermint brand KING developed a KINGsize peppermint roll. The peppermint brand wants the keep the Orange fans waiting for the balcony scene and inauguration fresh.
Street Feast in Ireland
15-4-2013
This video shows the Street Feast in Ireland 2012. Street Feast started out in 2010 as a non-for-profit event to bring local communities in Ireland together through social lunches. The initiative has grown ever since, and will have its fourth edition on Sunday June 23rd around noon. People are invited to take the initiative and organize a lunch themselves, or to join a community lunch that’s happing near them. Read more about this initiative at The Pop-Up City. This is an opportunity for local restaurants and cafes as well, why not co-organize a similar event to get acquainted with your neighbours?
Gin and Tonic pop up bar
4-4-2013
Early February Bastian Heuser (Barworkz), Mario Grünenfelder (Rocco & Sanny, AMANO Bar) and Sebastian Brack (soda brand Thomas Henry) opened in cooperation with Tanqueray No. TEN a pop-up Gin and Tonic Bar in Berlin. The bar features classic cocktails with gin and tonic in numerous variants and they differ every season. In addition to the various cocktails, they also serve gin and tonic tea variants. The G&T bar organizes workshops and lectures and will be open for one year. Last 27 and 28 March there was a pop-up Gin and Tonic bar in Covent Garden London as well. Pop-up bars are regularly used to promote drinks.
The Lab in London
25-3-2013
From 25 to 27 April 2013 a new event ‘The Lab’ will be launched at the Tobacco Dock in London, organized by the people behind the ‘Taste Festival’ and AEG organisation. This unique event offers three evenings of gastronomic and interactive experiences with some of the world’s best chefs. Experience the cooking techniques from top chef Alex Atala who’s restaurant D.O.M. in Sao Paulo is currently fourth best in the world, or get inspired during the ‘Noma Flavor Test’ by Lars Williams (Noma’s head of research and development). Check the other participants at their website.
