Grandma McFlurry at McDonald’s USA as a sweet ode to grandmas
21-5-2024
McDonald’s is the place where lifelong memories are made with grandma. From treating you to an impromptu soft serve to letting you have dessert before dinner – grandmas always know how to make you feel special. And now, it’s her turn. McDonald’s USA is inviting fans to celebrate grandma and recreate some of those cherished moments this summer by treating themselves to a Grandma McFlurry – available starting today, May 21 for a limited time.
We are highlighing special days in our weekly trendmail and thought it would be a promotion for ‘Grandma’s Day’, but it’s not. It’s a limited time Grandma McFlurry for the summer season. A special ‘Grandma’s McFlurry Mobile’ even made stops around New York City. Inspiration: a great way to open the ice cream season! Or celebrate ‘Grandparents Day’!
Trends we spotted | Week 18
6-5-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Ruby Hotels pioneers 35-hour work week in their hotels;
- A creative way to present charcuterie, a ‘wine glass charcuterie topper’;
- The new plant-based UNLIMEAT Pulled Pork Wrap is now available at all Starbucks locations in Hong Kong;
- The launch of P.F. Chang’s ‘fortune cookie flower bouquet’ for Mother’s Day;
- A new way of having breakfast: teeny tiny croissant cereals.
- Chanel International Beach Experience – created with a touch of AI by ‘My Little Saint Tropez’. We spotted more examples of these kinds of collabs last year!
- Spotted on the Instagram of ‘Friends from Thailand travel Guide’ – Thai street food called Ka-nom Khai Nok Krata, which is Thai Fried Sweet Potato Balls. Looks delicious!
- Last but certainly not least: an extraordinary marketing stunt by a restaurant.
Enjoy reading!
Champions of Change 2024 winners by The World’s 50 Best Restaurants
30-4-2024
The World’s 50 Best Restaurants recently announced that João Diamante, founder of Diamantes Na Cozinha in Rio de Janeiro and the duo Caroline Caporossi and Jessica Rosval behind Roots in Modena, are their Champions of Change winners 2024.
Trends we spotted | Week 17
29-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Minor Hotels unifies global corporate identity with NH Hotel Group rebranded to Minor Hotels Europe & Americas.
- Nonius Mobile is offering a seamless guest journey from pre-stay to post-stay, now also as web app experience.
- This year, ibis, celebrates its 50th anniversary. Ibis was established in 1974 on three core promises: affordability, innovation and quality. They now have 2,500 locations in 79 countries!
- Original Bored Ape-themed restaurant Bored & Hungry in Long Beach, California has closed. More NFT ventures have either closed or scaled down.
- Authentically Britalian café Britaly is opening May 8 in London, and to indicate what will be served, their bio on Instagram says: ‘Serving carbonara with cream since 2024’.
- There is a new drink on the block: NON. Verjus as base and a variety of fruits and vegetables that may change over the seasons.
- Jumping into a dive pool from the top of a 5 meter climb wall is a thrill. #AquaClimb!
- Rotterdam gets a Bentō Café! We’re very curious, there isn’t much information yet.
Enjoy reading!
LaundroMatch | Heineken transforms laundromats into 24-hour sports bars
25-4-2024
Last week, Heineken® turned 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans could tune in to watch the UEFA Champions League. Inspired by the fact that Asia is home to some of the world’s most ”hardcore” football fans – so devoted, they’ll wake up at 3am or 4am to watch UEFA Champions League games live – Heineken® wanted to provide a location for fans to watch UEFA Champions League matches. When most bars are closed and watching alone at home is the only other option, Heineken® created ‘LaundroMatch’.
Trends we spotted | Week 16
22-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A benefit dinner for ‘Make a Memory’ at Michelin star restaurant EDEN in Valkenswaard, in the south of the Netherlands, on Wednesday May 22nd.
- Blue Wellness Resorts reaches 5-year milestone. They celebrate this with various offers, also in combination with Fletcher Hotels.
- Fat Phill’s is offering 16 people free burgers for a year for their 5-year anniversary. One person per establishment will stand a chance, read how. The owner, Armin Vahabian, is listed in the Forbes 30 Under 30 Europe.
- Heineken is the official main sponsor for the 10th edition of SAIL 2025.
- During the Milan Design Week, in collaboration with US brand Bodega, Heineken launched ‘The Boring Phone’. Created by Human Mobile Devices. A mobile without social media!
- Paris Baguette has launched a special ad ‘Let’s Paris’ in collaboration with a number of Paris Saint-Germain
- Also spotted in Paris: Disco Burgers. Their burgers look tasty and different!
- A special collaboration that we would like to see in the Netherlands too! Fato a Mano, a pizza chain in London is going to sell the Margherita Sbagliata pizza by ‘World’s Best Pizza Chef’, Franco Pepe.
- A special wellness resort, built within a year with a lot of shared details on the Instagram account of Long Lane. An idea of Harrison Hide.
- Also via Instagram: Espresso Martini flights and ‘smores kits at Concorde Espresso Bar in Wilmington North Carolina. Great idea for a summer terrace!
- Walt Disney Studios in Disneyland Paris gets another name after the expansion with a new immersive area of ‘World of Frozen’: Disney Adventure World.
Enjoy reading!
The Rooftop at GHG becomes the event location with the best view in Rotterdam
19-4-2024
The Groot Handelsgebouw (GHG), an icon of Rotterdam’s reconstruction and home to more than 450 companies, is proud to announce an exciting new phase this spring. In collaboration with Révolt, the pioneer of innovative events in Rotterdam, the roof of the GHG will be transformed into a dynamic event venue, The Rooftop at GHG. The former Engels halls and terraces will be transformed into a vibrant hub for events and public activities.
Heinz Tomato Ketchup Pickle now available in the Netherlands | & Heinz Classic Barbiecue Sauce
19-4-2024
HEINZ introduces a new ketchup with pickle flavour in the Netherlands: Ketchup but with big pickle energy. This Heinz Tomato Ketchup Pickle is now available in supermarkets nationwide. It is the latest flavour from the Heinz Ketchup range here but in the UK and Spain, Heinz is launching the limited-edition Heinz Classic Barbiecue Sauce. A pink, vegan mayo with BBQ sauce!
Aficionados can become co-owners of craft beer brewery Jopen
18-4-2024
Aficionados and fans have the chance to become co-owners of the craft beer brewery Jopen, based in the Jopen Church at the center of the Dutch city of Haarlem. The proceeds from the crowdfunding campaign will be used by the craft beer brewery for growth, sustainability and innovation. All investors will be invited to the (J)Open Crowd Event; a beer festival for all investors. In addition, depending on how many shares someone buys, the brewery will offer various rewards, such as discounts on beer and fun goodies.
Trends we spotted | Week 15
15-4-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Perfect Imperfection at Café Visscher – the Japanese tradition of ‘Kintsugi’ applied to their crockery – the gold-colored lacquer nicely matches their logo.
- Barilla® and three-time Emmy Award-winning composer Cristobal Tapia de Veer teamed up to create the Al Bronzo Soundtrack.
- ‘SpongeBob SquarePants‘ restaurant opened in Sao Paolo, Brazil.
- True Gamers has launched a project to create the world’s first eSports island in Abu Dhabi.
- And on Instagram: Espresso Martini popsicles and did you know you can enjoy cake and tea at Buckingham Palace this summer?
- Michelin introduces a new rating system for the finest hotels in France, with 1, 2, or 3 keys (clefs).
- De Beren launches Legacy ‘84 custom sneakers, find out how you can become the owner of these sneakers!
Enjoy reading!
Grandma McFlurry limited edition by McDonald's
Grandma McFlurry Pink Cup by McDonald's USA
