Royal De Ruijter opens pop-up sandwich restaurant in the Netherlands
4-9-2015
Royal De Ruijter opened its first sandwich restaurant in the Netherlands. In the 9 Streets district of Amsterdam, restaurant Struisvogel temporarily transformed into a cozy breakfast and lunch restaurant. The sandwiches restaurant is dedicated to special sandwiches and pastries. Guests can use various sandwich spread products of Royal de Ruijter to create their ultimate sandwich.
Two kinds of spreads
The reason for opening the pop-up sandwich restaurant is a recent research showing that most Dutch people eat a lot of bread, but vary only little with two types of spreads. Moreover, the sandwiches are routinely eaten in fifteen minutes according to the research. This while variety and attention are really important in enjoying food. Despite the popularity of the sandwich, it does not get the attention it deserves. With the restaurant Royal De Ruijter wants to change this and inspire people to make sandwiches special again.
Pay with #broodjebijzonder at sandwich restaurant
The sandwich restaurant in restaurant Struisvogel runs for one week from Friday 4 September onwards and is open between 9:00 and 14:00. Anyone can walk in from 9.00 am onwards for a creative selfmade sandwich until 10 September. Fresh bread, fruit and Royal De Ruijter products like Vlokfeest (chocolate flakes), aniseed sprinkles, Fruit- and Strawberry-Raspberry sprinkles, ‘Gestampte muisjes’ (crushed aniseed sprinkles) and Bebogeen are yours to use. There is no menu and no price list. Guests pay by sharing a photo of the creation on social media with #broodjebijzonder.
Bulletproof coffee and FATwater
1-9-2015
Bulletproof Coffee is a branded coffee drink consisting of “Upgraded” black coffee blended with grass-fed butter and “Brain Octane oil” (coconut oil). The drink is supposed to boost cognitive performance and has opened a stand-alone bulletproof café in Los Angeles last year. FATwater also contains coconut oil extracts and water, a new product from the same Bulletproof company.
Bulletproof coffee
We already spotted the drink while writing an article back in September 2014 about the pop-up coffeebar in the black box in Ghent (Belgium). The pop-up coffeebar was part of CrossFit Ghent. The original recipe of Dave Asprey is created in 2009 and is originally based on the Yak-butter tea from Tibet. The coffee consists of a special coffee, butter from grass fed cows and a special kind of coconut oil. Just blend these 3 elements and you’ll have your Bulletproof coffee.
Dave Asprey now sells his own ‘Upgraded’ black coffee and the ‘Brain Octane Oil’ (an 8-carbon fraction of medium-chain triglyceride oil). Dave Asprey even claims that the drink will have you lose weight. The drink is very popular amongst sportspeople and entrepreneurs. Although we have read a couple of reviews which say that there is no scientific base for the claims and some people have been drinking so many Bulletproof coffees that their cholesterol level increased! Last year the Bulletproof coffee got a lot attention on shows like Good Morning America and The Tonight Show with Jimmy Fallon, like the above video shows. Here a link to another video showing Dave Asprey making a Bulletproof coffee.
FATwater
At the website of PSFK we read that from the makers of Bulletproof coffee also comes FATwater. Another drink laced with coconut oil extracts and a punch of energy. The statement of Bulletproof Coffee about their new product: “Experience clean-burning fuel from fat instead of sugar. Using patented nano-fusion™ technology, FATwater concentrate is an emulsion of Bulletproof® XCT™ Oil and purified water, ready to be stirred into water or beverage of your choice.”
Inspiration
When and where can we drink Bulletproof Coffee and FATwater in Europe? Wouldn’t it be great to be the coffee company that introduces these drinks in Europe? Would you try one?
Buiten Adem: A sports festival for adults that leaves you breathless
7-8-2015
The Buiten Adem festival (translated Breathless Festival) is a sports festival for adults in Park Transwijk Utrecht on 29 August.
Breathless at a sports festival
There are many festivals this summer, at outdoor locations the weather plays a significant role and one weekend excluded, this is a perfect festival summer so far. All the festivals do their very best to be distinctive, but a handful are another league. Sometimes they literally jump across boundaries, with Jumping Fitness on the line-up for example!
New sports
The festival offers challenging new sports and workouts like XCORE and BRN, CrossXVest, Slackline, Jumping Fitness, High Intensity Impact Training (HIIT), but also good old favorites like yoga, boot camp, kickboxing, power lifting and hula hoop are part of the program as well. The day is filled with music from the emerging DJ’s La Fuente, Tim Hoeben and The Bear is Square.
Healthy eating and drinking (and a beer after the exercises)
Buiten Adem festival is a kind of sports day for adults, where alcohol is only allowed from 17.00 o’clock. The rest of the day there are plenty healthy snacks and juices from Grizzl, Sla-Gerei and the Aloha juice truck.
Earlier, we wrote about the sold out inflatables festival taking place in Amsterdam at the same weekend, that will be a sporty weekend!
Unrecognizable 1RDJ plays one track and flies away
4-8-2015
It sounds bizarre. A DJ who will fly on stage with a jet- pack, plays one track and then runs off again. Then you probably haven’t heard of 1RDJ yet.
1RDJ
By spinning a few tracks from other producers you won’t make it as a DJ anymore. Basically all DJ’s produce tracks and scream for attention with crazy gimmicks like throwing cakes (Steve Aoki), wearing a large mouse mask (deadmau5) or robot masks (DaftPunk). Now a new phenomenon can be added to that list. A DJ / producer who is unrecognizable flies on stage at a festival with a jet pack, plays one track and then disappears. On the Facebook page of 1RDJ and on his clothes there is a clearly recognizable reference to the beer brand Bavaria. This might be a winning ‘summer 2015’ formula for the brand and the artist.
Spinnin’ records
The first track by 1RDJ is called ‘First’ and is quite catchy. The single is released by Spinnin’ records from Hilversum, one of the major dance labels in the world.
Pop-up power food restaurant with popular writer Rens Kroes
16-7-2015
For lovers of healthy and delicious food the popular writer Rens Kroes is a true hero. She is no longer ‘the little sister’, the Friesian has built her own health empire.
The second book of Rens Kroes ‘Power Food – From Friesland to New York’, was launched mid-June. In a sold out pop-up restaurant, guests could enjoy a very healthy dinner with dishes from her new book.
First pop up
Rens personally welcomed herthe guests, and had a culinary contribution to the diner as well, supported by a team of chefs. It was the first time that Rens presented her dishes to the public this way and all guests received a copy of the new book to take home. With two dinners and one lunch, a total of 135 guests could enjoying the food. That’s only a fraction of the 72.000 Facebook fans, 17.600 followers on Twitter and 223.000 followers (!) on Instagram and thus screaming for more events like these!
Friesland to New York
Rens was inspired by what she has seen, tasted and learned in Friesland and New York. She uses fresh, pure ingredients, and makes tasty dishes with nice combinations of spices. For every moment of the day Rens offers delicious and original, easy recipes. In daily life Rens is a nutrition coach and advises people in adapting a healthy lifestyle and diet.
Participants
Rens’ pop-up restaurant is made possible by Sien Concepts and sponsored by Amsterdam Flavours, Vedett, Bountiful, Arisz et al, Lemonaid – Charitea, V2Cgin, Bowls and Dishes, Catchii and Bloomon.
Inspiration: food blogger evening
For restaurants, it is interesting to consider a special evening with a popular food blogger or writer, it will amaze you how many loyal fans are waiting for events like these!
Unique pop-up restaurants in Amersfoort
15-7-2015
Coming Friday, 17 July there will be a pop-up dinner at a secret location in Amersfoort. There are still some seats left for adventurous food lovers.
Adventurous dining at pop-up restaurants
Visitors of pop-up restaurants are open to adventure and often naturally spontaneous. In addition, the hosts do a lot to break the ice and the reactions to the diners are positive. An interesting side effect is the free publicity the host location gets with such a dinner, and it offers unique closing events for locations as well. Two weeks after a dinner at the Porsche dealer one of the dinner guests bought a car and a number of sites closed shortly after the pop-up event, where the dinner leaves a nice final memory. There have been dinners at a gym, a library, a car dealer, a farmer barn and an art gallery. The initiative for the pop-up restaurants at special locations in the region was created three years ago at restaurant ‘Bergpaviljoen’ in Amersfoort.
Surprise
The dinners host never more than 50 people at a communal table. Visitors come alone, in pairs or small groups. The location of the dinner will be a surprise until the day itself. When ordering tickets, guests fill in their mobile number and dietary wishes and leave their mobile number. They receive a text message with the location on the afternoon before the dinner. For € 59.00 per person, guests receive a welcome cocktail, appetizer, a 3-course dinner, plenty of white and red wine and mineral water, bread, coffee and tea with a digestive and sweets.
Playground CS is a pop-up beach opposite to Amsterdam Central Station
10-7-2015
A pop-up beach for young families with children opens opposite to Amsterdam Central Station on 15 July. For six weeks, the former construction site of the North / South metro line will be a pleasant and safe place to play.
Playground CS
The pop-up beach is named ‘Playground CS’ and will be located at the Prins Hendrikkade. The beach will be over 1500 square meters and approximately 250m3 sand is shipped to the spot from the former World Cup beach volleyball court at the Dam square.
Initiative
Playground CS is an initiative of a group of entrepreneurs and is supported by the municipality of Amsterdam. The project is part of the ‘City in Balace’ program, which experiments to find a healthy balance between the growth of Amsterdam and the city life in clever ways. The project is conducted in collaboration with Tosti Creative and Amsterdam Verbindt.
Program
Creative and sporty activities will take place on the beach every day for six weeks starting from 15 July onwards. Children can join activities like jeu des boules, a sand castle contest, child yoga, painting courses or an outdoor movie night. Although the initiative is mainly focused on children, it should be a nice place for parents and local residents as well. Adults can participate in tai chi or yoga classes in the morning, or start their day with a coffee and a newspaper in the sun. Cold drinks and snacks are for sale in a shipping container on the premises. More information about the project and its programming will be available on the Playground CS website.
Co-founder Joost Aartsen (Tosti Creative): “We hope to see five hundred happy faces daily at this exceptional location. It’s great that the municipality supports this initiative and wants to realize the project with ambitious entrepreneurs. The goal of this project is to form an Amsterdam collective to get the city in motion together. Anyone with good ideas is welcome to contribute.”
Antwerp’s urban park: Summer Josephine’s
10-7-2015
This summer it’s already the second edition of the Summer Josephine’s, an urban park in Antwerp. The storage areas of City Brewery De Koninck are this summer the place to enjoy summer cocktails, specialty beers, fine food and a nice atmosphere again. Owner Kasper Stuart created a great space here to escape the hectic pace of the city life.
Daily summer festival
There is a central ordering caravan where you buy drink tickets and order food. there is a gourmet restaurant as well. The meat is purchased locally and cooked on the Big Green Egg or Mibrasa-wood oven. They also serve fish and vegetarian dishes.
Responsible for the design with a high vintage feeling is Designer Not Before Ten, this company is, among others, responsible for the design of Balls & Glory Antwerp & Ghent, The Brewery De Halve Maan (The crescent) in Bruges and Club La Rocca in Lier.
In the area of Summer Josephine’s, which is reached by a long hallway where you can enjoy graffiti by famous graffiti artists, you’ll find plenty of eye-catchers. Like, pallet constructions, vintage sofas, old-fashioned lampshades and second-hand accessories. And have a look at the beach chairs, a sandbox for the kids and picnic benches.
Inspiration: special cocktail evenings at Summer Josephine’s
Kasper Stuart also organizes special evenings around :Pimm’s Cup, one of our favorite cocktails. But also around the Cointreau Fizz. With a special cart for the Pimm’s Cup and a Cointreau Fizz bike on the site. Fun for a large summer terrace!
Inspiring: a pop-up-traffic jam-concert
7-7-2015
Those people who were stuck in the traffic jam on the 30th of June at the A1 (highway), did pick a great moment to get stuck! A new classic festival, Wonderfeel, organized the first pop-up-traffic jam-concert in this traffic jam .
When the traffic jam occured, the side of a 16.5 meter platform truck opened. The New Amsterdam Clarinet Quartet supplemented with sousaphone and percussion began to play under the direction of a conductor and entertained hundreds of motorists.
Initiator Georges Mutsaerts: “We wanted the audience to enjoy classical music in a fun way in a place where you would least expect it. Motorists also reacted with disbelief to the totally unexpected performance. In order not to hinder the traffic the performance lasted no longer than 10 minutes. But in late July, Wonderfeel will return in collaboration with ‘Natuurmonumenten’ with 200 musicians and 100 concerts in nature area ‘s-Graveland for the ultimate relaxation this summer.”
Wonderfeel will take place in ‘s-Graveland in the nature area Schaep and Burgh at 24, 25 and 26 July.
Pop-up- traffic jam-concert as inspiration
It doesn’t seem conductive to road safety to organize a pop-up restaurant in the traffic jam. But we have spotted Twitter and Facebook messages from restaurants offering menu’s to those who stranded in a nearby traffic jam. We love to mention original ways to respond to a nearby traffic jam on horecatrends.com.
Changing pop-up location Rotterdam Central Station
18-6-2015
Pop-up food concept ‘Eten Centraal’ opened at Rotterdam Central Station on 16 June. It is a new initiative by The Food Line-up in collaboration with NS Stations. The pop-up location changes every two weeks with another small street food entrepreneur from the city.
Changing pop-up
The Food Line-up was one of the initiators of the street food debate about new permits that would benefit diverse and sustainable street food. Now they’ve set their crosshairs on high traffic destinations like the Rotterdam Central Station. With pop-up stores like ‘Eten Centraal’ railway stations will surprise travellers with a weekly changing selection of several local entrepreneurs. The focus is now on empty shop spaces that require temporary filling at Rotterdam Central. If successful, this may result in temporary fillings of empty spaces at other stations. It makes stations thus even more attractive for everyone.
The Switch
Every two weeks during “the Switch” a new business will build up in the pop-up store. In 46 days, more than seven Rotterdam heroes will serve a diverse menu including Old Scuola Pizza Napolitana, Man met Bril Coffee, Saté man with Toko to go, Fritez Haute friture, Pinky Rose lemonade, Jumble Korean Food and Rotterdam brewers. The website and Facebook will show the complete list of entrepreneurs and time tables.
Groundbreaking
“The pop-up street food concept is truly groundbreaking,” according to Lotte Wouters and Maartje Nelissen. “For the first time a high traffic location like this provides room to small local businesses next to the fixed formulas and usual suspects on locations like these. Travellers can now also enjoy the offerings of local entrepreneurs at Rotterdam Central Station, one of the most prominent places in the city, and taste the identity of the city and its inhabitants. “
