Well-known trends on TikTok and how they can inspire your company
26-3-2021
TikTok has gained enormous popularity in the year 2020/2021. Due to the fact that we have been stuck at home the app has been able to grown immensely. The app started off with videos containing mostly dancing and singing, and it has now transformed into a marketing tool. We have written about how you can use TikTok for your company a while back. Now Sammy van der Weijden has looked at fun and inspiring recipes and trends that she has spotted in the last few weeks. Some of them were not intended to be used for marketing purposes, but they have led to an increase in sales either way. Maybe these trends will inspire you to create something similar for your restaurant! Which might cause an increase of visitor of generation Z.
Reading time: 3 minutes and lots of fun links to TikToks
Trends we spotted | Week 11
23-3-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others a 3D-printed neighborhood in California which made us wonder when the first 3D-printed holiday park will open! And a vegan egg substitute by EVO Foods in India.
The ‘Zero Human Interaction’ restaurant ‘Brooklyn Dumpling Shop just opened in NYC and recently signed their first franchise agreement, with a video that explains the idea behind their shop. And Takeaway.com and UEFA announced global UEFA EURO 2020 partnership.
Gordon Ramsey will be selling his own Californian wines in his restaurants and an Argentinian winery has conducted a successful experiment with maturing wine under water.
A biodegradable face mask by the Dutch designer Marianne de Groot, once you have worn the mask, you can bury it and watch it sprout into flowers. And the Halal Guys recently launched plant-based Gyro.
Celebrating Easter with smaller, luxurious treats
23-3-2021
| Two examples, one from the Bun House, a Cantonese-style steamed bun specialist in London and one from Patisserie de Rouw in Vught (the Netherlands). The Bun House will be launching their limited-edition ‘Easter Chick bun’ set to celebrate Easter. Available from the 26th of March to the 4th April, the delicately shaped buns will be available in-store at Bun House’s Chinatown home and for delivery to doorsteps across the country. But we also spotted the Easter chicks, COKIP-19, by the Dutch Patisserie de Rouw. They’re wearing a Covid proof mask! Check out all their images!
Great is that both examples are fairly small treats. As Arthur de Rouw points out in his press release, the new Easter items are somewhat smaller in size, which is in line with a number of trends he spotted in the pastry world and which are partly caused by the corona crisis. According to him, it is the smaller, luxurious indulgences that colours our lives.
Reading time: 2 minutes |
Trends we spotted | Week 10
15-3-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others automated voices to take orders at a drive-thru and AmazonFresh opens their first checkout-free grocery store outside the USA in London.
The riverside igloos at the terrace of the Coppa Club will return this spring! As the restaurants are opening again at April 12 in the UK, they might be a safe and Instagrammable place to meet in London. And we spotted the ‘Global travel trends report’ by American Express. With trends we can totally relate to!
Stalk & Spade, an entirely meat-free fast casual concept will open just outside of Minneapolis this spring. Let’s see if we will spot this kind of fast casual concepts in Europe in the future. And the Easter mainstay Cadbury teamed up with the Goose Island Beer Company to release a Creme Egg-flavored stout for Easter.
An interesting development: edible holograms created by the Khalifa University, could be used to show that a food item hasn’t been tampered with, or to prove that it isn’t a counterfeit product. And Starbucks is set to release its latest limited-edition coffee blend, to celebrate its 50th-anniversary. Fifty years already!
Click on the title if you like to read the full article. Enjoy reading!
Limited edition Hemelwater jenever | Worldwide scoop for Hooghoudt: genever created with rainwater
8-3-2021
A first for Hooghoudt: the distillery with its roots in Groningen (The Netherlands) succeeded in producing gin from rainwater. Hooghoudt aims to reduce the use of scarce drinking water, the Hemelwater gin is based on Hooghoudt’s Premium Jonge Graanjenever recipe. By adding a variety of natural flavors such as juniper, iris root, fennels seeds, cardamom, star anise, elderflower and pear, the ultimate soft and pure gin is created. This 700 runs limited edition Dutch gin is very unique as gin has never been made from rainwater before.
In 2016 we spotted the beer made from rainwater at brewery the Prael. The bitter blond beer, comparable to an IPA, was brewed in collaboration with the beer brewery Hemelswater (to be translated as water from heaven). A huge success, Code Blond even got attention outside the Netherlands.
Trends we spotted | Week 9
8-3-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week, links to articles about amongst others about a Japanese-Style Basque Cheesecake from Basuku, it sounds delicious! And Orbital Assembly plans to start building private Voyager space station with artificial gravity in 2025, the first hotel in space.
A link to an article about the Dutch initiative Share That Kitchen, they want to become a kind of Airbnb for professional kitchens. And ‘Quatreau’ CBD drinks launched in the US, it sounds like a Hard Seltzer drink with CBD and we wonder whether these kind of drinks will come to the Netherlands as well.
PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers in 7.5oz mini-cans. Create 2 cocktails with one can in an instant! And an exceptional payment in the spirits industry, a transaction in Bitcoin between a supplier and distributor.
Onmateria created a Green Box. The Green Box, an amenity kit designed to tackle plastic waste in the hotel industry. And in 2025 the first Nobu Hotel in Germany will open in Hamburg, The Elbtower Hamburg.
Open for 1 month in April 2021: Candytropolis Sugar Rush, a safe, open-air, walk-through family adventure in California. And we loved this ice cream: ‘Not Fried Chicken’ Ice cream! We think it might inspire Dutch ice cream creators to make kroket, bitterbal or frikandel ice cream. Very #Instagrammable!
Trends we spotted | Week 8
1-3-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
Great images of the food and interior of restaurant Condividere, the informal haute cuisine by Ferran Adrià and London is embracing the power of the pedestrian once again this summer! Westminster City Council have elected to repeat last year’s plan to turn swathes of the capital into outdoor dining and drinking spots.
McDonald’s revealed a global packaging redesign and we spotted a new sustainable, delivery app aiming to revolutionize restaurant takeout packaging, JYBE.
Top Tier Foods (TTF) in Canada is going to roll out a vegan version of wagyu beef, called ‘Waygu’, at 4000 sushi locations. And Nestle plans to produce rice-based KitKat, the KitKat V.
AiFi, an expert in frictionless autonomous shopping, will partner with Wundermart to roll out 20 autonomous convenience stores in the first quarter of 2021.
Mountain Tap Brewery is offering COVID-19 proof dining in gondola’s this winter
26-2-2021
During the first lockdown we had the first restaurant in the Netherland to serve food corona proof in small greenhouses for 2 persons. Which was a great choice as we have a lot of big greenhouses all over the Netherlands. It has been used in several sizes and at different locations in the Netherlands. As are the dining pods which are used as hotel rooms or as small private dining booths during winter time and which are also corona proof. Now we spotted Mountain Tap Brewery, located in the mountain ski resort town of Steamboat Springs, Colorado, where winter low temperatures often reach below freezing and snow piles up by the feet. Faced with the likelihood of extremely limited capacity for indoor seating due to the COVID-19 pandemic, Mountain Tap Brewery brainstormed a creative use of its spacious patio to accommodate winter guests. In the autumn of 2020, the brewpub transformed several out-of-use gondola cars into private seating booths and installed them on the patio. It might be an idea for all the restaurants located in ski resorts in Europe as well. We have been spotting gondel sauna’s and in 2009 we wrote an article about world’s smallest restaurant the Genussgondel in Fiss, Austria where you could enjoy dinner in a gondola lift. With a maximum four people, you enjoyed a three course dinner with a spectacular view over the Tyrolean mountains. When I started skiing in the seventy’s, the first lifts we used were open ‘bins’ in Italy, those could be used outside by après ski bars to keep social distance! 
^Marjolein
BURGER KING France | We’re keeping French farmers feeling chipper
19-2-2021
In order to support the French potatoes farmers who can no longer sell their production because they don’t have the restaurants to sell them to, BURGER KING® decided to lend them a hand. They bought 200 extra tonnes of potatoes which they have been giving away as from February 2nd. Each visit to a drive-thru gave customers one kilo bag of potatoes. At the website of BURGER KING France 3 recipes for those who don’t know what to do with them…. Like the recipe for ‘la galette du king’.
A positive buzz created by Parisian agency Buzzman for BURGER KING. The potatoes were available in all BURGER KING drive-thru’s in France. Might this be an idea for your country?
Say ‘I Do’ in the first-ever Dunkin’ wedding merch collection
19-2-2021
Fans who run on Dunkin’ 365 days a year, including their wedding day, can now officially say ‘I Do’ with Dunkin’. Inspired by being a part of so many love stories over the years the brand is helping Dunkin’ obsessed couples tie the knot and run together forever with the first-ever Dunkin’ wedding merch collection, exclusively available on ShopDunkin.com.
I must admit, this is one thing I did not expect to happen in 2021. However, when I think about it, it is a great way to bring some joy into this year with a creative campaign which one would not expect from a coffee and baked goods chain. The question remains however; would you wear Dunkin’ Donuts merch on your wedding day? Here in the Netherlands we have the FEBO (photo 8) who has its own merch collection, I wonder whether fans would love to marry in a ‘FEBO’ dress? Maybe the pyjamas! ^Sammy
TikTok trend Pretty Lady FrappuTeano by Bui! Tea
