Chipotlane Digital Kitchen | First ‘’grey kitchen’’?
21-12-2021
The new format will exclusively fulfill digital orders for pick up or delivery. Chipotle Mexican Grill announced its first Chipotlane Digital Kitchen restaurant in Cuyahoga Falls, Ohio. The new prototype offers a Chipotlane and walk-up window for efficient digital order pickup. Located in Ohio, the restaurant is scheduled to open later this month. Chipotle’s second digital-only restaurant prototype serves guests who order ahead on the Chipotle app and Chipotle.com, and marketplace partners.
With no dining room access for guests but with patio seating to enjoy their meals. Kind of a ‘grey kitchen’ instead of a ‘dark kitchen’?
Reading time: 2 minutes
Trends we spotted | Week 50
20-12-2021
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about winter coffees from all over the world, inspiration from Starbucks. And a “snowman pizza” made by Joe’s Rotisseria in New Jersey!
The first 1,600 Neder Bananas from Wageningen University & Research in the Netherlands were harvested at the end of November. Many atypical and sustainable products are made of them! Ever heard of ‘National Cookies Day’? We didn’t, but this day is celebrated on December 4th and Subway opened a ‘Cookieway’ pop-up store around this date.
The fast food chain ‘El Pollo Loco’ is launching a ‘Loco Gifts and Gear’ store in which they sell merchandise specially designed for them, such as a bicycle. And the UK’s cheapest champagne bar has opened, Aldi will sell its award-winning Veuve Monsigny champagne for just £2.33 a glass. And so nice: a ‘Santa sushi’, created by Wave Asian Bistro & Sushi out in Mount Dora, Florida.
Airbnb had a special Christmas promotion in the USA: 4 people could be guests for one night in the ‘Home Alone’ house! Including lots of details like the cheese pizza and Kraft Macaroni & Cheese.
In London you can enjoy the patisserie of the French chef Cedric Grolet in The Berkeley Café and when you are in London now you can enjoy a special ‘Borealis’ by the famous artist Dan Acher for 2 more days. Northern lights above London during the Winter Lights season, we would love to see that above Amsterdam as well!
Uber Eats was the first to deliver meals to space on December 11! And have you heard of PappaRoti? They sell drinks and special coffee buns from Malaysia in more than 400 locations worldwide. Located in Brussels, among others.
Couture Christmas tree in the Winter Garden 2021 of the Pulitzer Amsterdam
10-12-2021
This festive December month, hotel Pulitzer Amsterdam – located in 25 connected 17th and 18th century canal houses – has teamed up with renowned Danish fashion designer Claes Iversen to design a spectacular couture Christmas tree in their Winter Garden 2021. We have written about the idea behind the collaboration and now it turned out to be one of the largest outdoor Christmas trees in Amsterdam.
We think the design turned out really beautiful! We can completely imagine ourselves enjoying a warm drink in this Winter Garden at the Pulitzer Amsterdam, with dry weather and a thick coat or blanket of course. And if you take a walk through Amsterdam and enjoy the Amsterdam Light Festival, it is of course a nice stop for a hot drink and to warm up under the covers and the heaters in this Winter Garden.
Reading time: 2 minutes
24 Karat Gold Turkey | Thanksgiving at Empire Steak House
24-11-2021
Empire Steak House in New York will surprise their guests this holiday season with a unique dish, the 24 Karat Gold Turkey! A traditional dish with a fancy twist.
We’ve seen the gold wrap marketing stunt on a regularly basis, the food is always astronomical priced, but they’re also always picked up locally and internationally for some free publicity. Especially if there is also charity associated with it. Quite recently we saw the ‘Golden Boy‘ of ‘De Daltons’ in Voorthuizen in the Netherlands, who raised 5.000 euros. This amount has been donated to the local Food Bank. We also wrote about a marketing stunt by Bubbledogs in London who gave away 100 golden hot dogs as a Christmas present, and whoever got one also got a small bottle of champagne. Last summer Chipotle packed their burritos in gold foil every time the USA won a golden medal at the summer Olympic Games.
Reading time: 1 minute
Pulitzer Amsterdam X Claes Iversen | Design Christmas tree
19-11-2021
This December Pulitzer Amsterdam – the hotel located in 25 connected canal houses – collaborated with the famous Danish fashion designer Claes Iversen to decorate one of the largest Christmas trees of Amsterdam. The designs of Claes Iversen are worn by Queen Máxima, the crown princess Mary of Denmark and Dutch celebrities Lieke van Lexmond and Chantal Janzen. The Pulitzer Amsterdam X Claes Iversen.
Reading time: 2 minutes
The Lights of Christmas presents | A drive-thru Christmas
12-11-2021
There is something special about The Lights of Christmas! More than dazzling lights, The Lights of Christmas brings both nostalgia and innovation together for a Christmas experience to lift the spirit and uncover the hope of the holidays. This year The Lights of Christmas presents… A Drive-Thru Christmas, Located in Stanwood, Washington State. This drive-thru event lavishly celebrates the meaning of Christmas through new and classic displays alike.
This is just one of the many Christmas drive-thru’s we have spotted in the last couple of years. As long as we are facing another winter with COVID-19 amongst us, it’s a great way to bring the joy of the Holiday Season to people when they are collecting ordered presents or food boxes. As most streets in shopping areas are decorated this December anyway, why not create a ‘Christmas Wonderland’ and have your clients pick up their orders in a fun and save way! Organise it together with other entrepreneurs, like these restaurants last year. The drive-thru Christmas by The Lights of Christmas is great inspiration.
Reading time: 1 minute
The Mariah Menu at McDonald’s USA
11-11-2021
The twelve days of Christmas – what will McDonald’s US sent to their customers? Each day from Dec.13 through Dec.24, U.S. customers can get a different menu item for free from the Mariah Menu on the McDonald’s app with a $1 minimum purchase.
Another example of marketing with a celebrity, in this case Mariah Carey who takes the Holidays up an octave with 12 Days of McDonald’s® deals. Inspiration for more local deals with celebrities? We only sorry that she doesn’t sing in their commercial! And of course that the Mariah Meal isn’t available in Europe.
Reading time: 2 minutes
A Finger Lickin’ Chicken Mitten Bucket Hugger by KFC
11-11-2021
To celebrate the upcoming holiday season, Kentucky Fried Chicken® is unveiling winter’s hottest dining accessory – a limited-edition and original Finger Lickin’ Chicken Mitten Bucket Hugger, to turn your bucket of KFC’s world-famous fried chicken into the ultimate holiday must-have, according to their press release.
A combination of a new Holiday Bucket and a sweater for this bucket to keep the bucket and the hands of their fans warm! No longer available in the US but we loved the idea, a combination of a ‘ugly Christmas sweater’ with a big plus for fans of your brand. It’s great inspiration for upgrading the ugly Christmas sweaters from the past, a ‘sweater + mitten’ for warm drinks or buckets of food.
Reading time: 1 minute
‘Lecker Chess Tournament’ in Utrecht
9-11-2021
Yesterday the ‘Lecker Schaken Schaaktoernooi’ (Lecker Chess Tournament) started in Utrecht (The Netherlands). The ‘Lecker Chess Tournament’ lasts four weeks and has been organized by the ‘De Leckere Brewery’ in collaboration with local cafes and restaurants.
Great idea to organize at a local level, we also happen to know people who started playing chess again after seeing the Netflix series The Queen’s Gambit. And great that after a lot of online quizzes we can finally play a board game with each other again! By organizing it on the first days of the week, the De Leckere brewery creates an extra source of income for the catering industry. Inspiration for other cities? Or some bars?
Reading time: 1 minute
NL Delivery Game | Meal deliverers safer and more aware on the road
9-11-2021
Since the corona pandemic, the number of meal deliveries in the Netherlands has increased excessively. According to the Food Service Institute Netherlands (FSIN), this market grew by 37% compared to 2019. This development is leading to an increasing number of meal delivery in the industry, especially the 16 to 24 year old age group. According to Veilig Verkeer Nederland (the Safe Traffic Association Netherlands (VVN), this age group takes more risks in traffic, which means that they are more likely to be involved in accidents. To prevent this, the Dutch Association of Meal Delivery Services (NLVVM) has created the NL Delivery Game. The initiators – consisting of ten large delivery chains – join forces and launched this training game for the more than 20,000 meal deliverers they employ. In the game, the traffic and behavioral rules of the Safe Traffic Association Netherlands are tested. Resulting in more meal deliverers safer on the road and more aware in traffic.
Reading time: 2 minutes
Chipotle Digital Kitchen 
Chipotle Digital Kitchen 
Chipotle Digital Kitchen 
