India Pale Ale for sale at Dutch grocery store
9-10-2014
Dutch grocery store Albert Heijn introduced India Pale Ale. The special beers Anchor and BrewDog Punk India Pale Ale (IPA) are now available in their stores. Although IPA is a global trend for years now, until recently it was only available at liquor stores and cafés in the Netherlands. Special beer retailer Bier&Co responded to the increasing demand for home-brewed beers with a distinctive flavor by introducing IPA to the big market.
Bier&Co
Wholesale Bier&Co has a passion for tasteful beer and was the first who brought special beers to the Netherlands. As the demand from consumers, liquor stores and restaurants increased, they have become a serious player in the beer industry as well.
India Pale Ale
IPA beer originates from England, where it was mostly exported to India in the beginning of the 19th century. Because the shipping could take months, extra hops was added to the beer which increased the durability. This process gives IPA beers its typical flavor.
The friendly twist by Coca-Cola
9-10-2014
Another fun marketing campaign of Coca-Cola to spread ‘Happiness‘. The brand introduced bottles that could only be opened with two people. This way Coca-Cola encouraged students to start talking: opening the bottle together was the icebreaker.
Other actions from Coca-Cola that we’ve spotted; the eco-bottles in 2012 and the ice-bottles in 2013.
A lobby as living room the hotel
9-10-2014
Last Thursday 2 October the flagship hotel of Mercure reopend, the Mercure Amsterdam City. The entire lobby, restaurant, the flexible workplaces and the lounge are merged in order to meet the changing needs of their guests: “People are travelling more than ever, they are aware of what they want and strive to achieve this. The call for comfort and authenticity is great. At the fully refurbished Mercure Hotel Amsterdam City we offer the high international standards that can be expected from an international hotel and at the same time we let guests get acquainted with local elements that give the hotel its own personal touch” according to Caro Eekelen, COO Accor Hotel Services Benelux.
Gastronomixs goes international
8-10-2014
During this year’s Chefs®evolution, the international website Gastronomixs.com was launched. Gastronomixs is already familiar in the Netherlands and used by a lot of Dutch topchefs. Gastronomixs is an online platform filled with ideas, recipes and inspiration about food. It inspires chefs to create new dishes or to adapt existing recipes. This website contains all the classic cooking methods but also the latest techniques all ordened by ingredient or product. Gastronomixs.com is designed to simplify the culinary creative process! Watch their video for more information.
An extra floor of rooms for the Preston Palace hotel
8-10-2014
Hotel and leisure center Preston Palace in Almelo expands with the use of the Ytong Casco System of Xella. Expanding horizontally is impossible for the Preston Palace because of lack of space, so they chose for an additional floor on top of the hotel. The special system of Xella will be constructed with high speed, is fire resistance and is light in weight, which fits perfectly with the requirements of the hotel. The extension must be finished before the Dutch autumn-holiday (mid-October), so that the rooms can be sold during this holiday.
Pop-up ‘Region Table’ on a farm
7-10-2014
The gentlemen of the Gastrovan prepare a Burgundian meal in the farm of ‘Hoeve Biesland’ in Delfsgauw, The Netherlands, on 10, 11 and 12 October. The stable of the farm will be transformed into a pop-up restaurant that serves 4-course dinners and 3-course lunches. Gastrovan prepares a special menu using fresh organic vegetables of ‘De Groentenboerin’ (The Vegetables Farmer) and the organic beef, lamb and dairy products from the farm itself. The purpose of this event is to get people acquainted in a culinary and educational way with local and organic food.
‘The World’s Best Chefs’
7-10-2014
Here’s a video about the new television series ‘World’s Best Chefs’. It is a new series from Fox in which Katie Button, chef of restaurant Cúrate in Asheville, North Carolina, visits a number of three-star chefs; Grant Achatz, Ferran Adrià, Joan Roca, Alex Atala, Michel Bras, Daniel Humm, Gaston Acurio, Massimo Bottura, Andoni Luis Aduriz and Jose Andres.
We want to see this series in the Netherlands!
We can’t wait for this series to start in the Netherlands and we think a lot of chefs and foodies do too. Who is going to broadcast it?
Update: from 26 October on, 24 Kitchen will broadcast ‘The World’s Best Chefs’ in the Netherlands.
The story of KETEL1
7-10-2014
The Dutch jenever brand KETEL1 launches a new commercial this week. In this video campaign Bob Nolet, 11th generation of the KETEL1 family business, gives a unique insight in his life. For over 300 years, the family business in Schiedam brews this artisan jenever. A special aspect is that in each generation only one member of the family receives access to the secret recipe of the drink.
Previous campaigns:
KETEL1 feels strongly connected with personal stories. They launched storytelling video before with Dutch singers Joshua Nolet (Chef’Special) and Willem de Bruijn (Opposites) in the lead.
What would tour story be?
Another example of Storytelling; ever thought about the story you could tell about your restaurant or hotel?
NH Hotels and Radio 538 present Hotel 538
6-10-2014
From 6 October on, listeners of the Dutch radio station ‘Radio 538’ can win tickets for a special event in collaboration with the NH Barbizon Palace hotel in Amsterdam. On the occasion of the Amsterdam Dance Event, NH Hotels and Radio 538 join forces and organize four evenings where the world’s best DJs provide a unique showcase in the Sint Olofskapel of the NH Barbizon Palace. These showcases are only accessible for the winners of the Radio 538-action. Of all these winners some may also check into Hotel 538: they win a dinner, a meet & greet, access to the showcase, tickets for a party during the Amsterdam Dance Event and an overnight stay for 2 persons in the NH Barbizon Palace. The performers in the Sint Olofskapel are Martin Garrix, Nicky Romero, Hardwell and Afrojack.
Kapellerput: Meetings in homely atmosphere
6-10-2014
The conference hotel Kapellerput in Heeze, The Netherlands, realized a new innovation for the meeting market. The new concept, ‘The house of’, offers a homely atmosphere where you can have meetings and brainstorms ‘like home’. ‘The house of’ consists of a kitchen and living room where groups up to 14 people can work in a relaxing way. A homey feeling is the key factor which is achieved with a retro 60s style look, large wooden tables, an outdoor patio, a fireplace and comfortable sofas. ‘The house of’ is equipped with modern technology, such as a wireless projector with sound system, Wi-Fi and air conditioning.
Previous actions:
Kapellerput keeps innovating in the area of conference rooms. They already realized a tree house in 2010 and an innovating meeting design in 2013.
