Flight Funding; KLM experimenting with crowdfunding
8-10-2015
KLM is the first airline in the world that uses its social media channels for a FlightFunding experiment. Basically an experiment with crowdfunding. It is also a fine example of creating a new word in the English language and we wonder how it effects their brand image.
Oké, you say FlightFunding?
Today Juanita from Schijndel gets 24 hours (till 9 October, 7 am) the opportunity to make use of KLM’s social media friends to ‘FlightFund’ a flight to her family in Canada. KLM wants to use this experiment to test the strength of its social network. KLM has been using social media for years, it all began with the award-winning campaign, KLM Surprise in 2010. Since 2010 KLM has 24/7 social media service in 14 languages. Per week more than 150 social media service employees answer 70.000 messages from customers and fans. Amongst those messages there are many wishes from people who can’t afford to buy a ticket, but would love to travel.
Karlijn Vogel-Meijer, Manager Social Media KLM: “We would love to help everyone, of course, but sadly this is simply not an option for a business dependent on the sale of tickets. The FlightFunding concept arose from a deep-seated wish to help people make their dreams come true. This social media experiment will allow KLM to assess how its social network responds to appeals of this kind. From the stack of requests, the care team randomly selected the story of Juanita. ”
“Trial and error has played an important part in establishing KLM’s leading position in social media. FlightFunding really is an experiment. Today Juanita’s appeal has been posted on KLM’s social media channels. Everyone can make their donation on flightfunding.com. With over twelve million fans worldwide it must be possible to fund the amount for a ticket? However, in each experiment there is a chance that it will not succeed. We are very curious about the results. ”
The creative concept for Flight Funding has been developed in collaboration with Code d’Azur. See how Juanita experiences the FlightFunding.
Happy birthday! How to surprise guests
22-9-2015
The Refinery hotel in New York City gives guests that celebrate their birthday at the hotel a special gift. They receive a complimentary personalized birthday cake designed by the Magnolia Bakery.
All the ladies who loved to watch ‘Sex and the City’ are familiar with the Magnolia Bakery with its great looking cupcakes, cookies and lovely stores. And if you’d ever visited one of the stores, you probably had to wait in line to get in the shop. Just like I once did with my daughters. So what better way to celebrate the birthday of your girl and surprise her with a night at a great hotel and a birthday cake from Magnolia Bakery to top it off? The Refinery hotel knows how to surprise its guests!
Inspiration: How to surprise guests on special occasions
What’s a really attractive and special product from the surroundings of your restaurant or hotel? And I don’t mean a jar of jelly or a box of chocolates, but something special which makes celebrating a birthday at your hotel or restaurant a must for a special group of guests. I once went to restaurant La Coupole in Paris to celebrate my birthday. There waiters will sing ‘happy birthday’ a cappella at your table! And you would be surprised how many people are celebrating their birthday at this restaurant, every day! If you have found a special celebration gesture… don’t forget to let your future guests know!
The Refinery Hotel
The Refinery Hotel is located in New York City’s Garment District. The Refinery hotel used to be a high-end tea salon in 1912 but is now a modern hotel with loft-like guestrooms and an industrial-chic design. Check out their website for a look and feel of this high-end hotel. They even blog at least once a week and use social media in a refreshing way. Great to check out as inspiration for hoteliers all over the world.
Magnolia Bakery
A well-known bakery which originated from New York City’s West Village where they started in 1996. Magnolia Bakery has been cherished for its classic American baked goods, vintage decor and warm, inviting atmosphere. Nowadays Magnolia Bakery has locations in Los Angeles, Chicago, Mexico City, Tokyo, Moscow City, Dubai, Abu Dhabi, Beirut, Kuwait City and Doha. They’re franchising the concept worldwide. ^Marjolein van Spronsen
Food on the rails in the Panorama Rail Restaurant
8-9-2015
With the Panorama Rail Restaurant train lovers and enthusiasts of culinary cooking can enjoy a train ride in the West of the Netherlands and a dinner, every Saturday.
Every Saturday evening the Panorama Rail Restaurant offers a trip by train through the heart of the Netherlands with Amsterdam Centraal as starting point. The train takes you along typical Dutch villages, rural landscapes, the cities of Amsterdam, Rotterdam, The Hague, Haarlem, Gouda and the ‘Green Heart’ of the Netherlands.
The train
These dining cars from the sixties (the TEE trains Rheingold and Rheinpfeil panorama coaches) have a rich history and were originally used in European luxury travel industry. Recently they have been fully refurbished. The train can accommodate about 100 guests and has tables for two, four and six people. The historic trains of the Panorama Rail Restaurant comply with the strictest standards imposed from both the EU and the Environment and Transport Inspection.
The Panorama Rail Restaurant
The unique train restaurant is developed by Promo Rail, a leading provider of charter transportation by train in the Netherlands and Europe. The four courses menu which is served during the train ride will be specially developed by a Michelin-starred chef, each quarter another one. Currently by Edwin Soumang of restaurant One in Roermond. The menu of Edwin Soumang is based on the New Dutch Cuisine. The food is prepared and served by an experienced catering team led by Roland Vos of Buitenpoort Catering Amsterdam. Especially for tourists a nice way to see and taste a piece of Holland in two hours and three quarters.
Mini Fashion Bar by Pimkie
14-8-2015
The Banks Hotel in Antwerp has the first Mini Fashion Bar from fashion brand Pimkie. Pimkie has adopted the mini-bar concept to bring its latest collection of clothing and accessories to the woman.
Mini Fashion Bar in Hotel Banks
The fashion brand aims at fashionistas who forgot to bring some garments. In their little ‘Mini Fashion Bar’ several items from the Pimkie collection are available, for example a raincoat, comfortable shoes and sunglasses. The collection is depending on the location, the weather and events. The Mini Fashion Bar is integrated in the closet of the hotel room, guests can fit and ask for other sizes via the dedicated fashion concierge. You can pay when checking out. There are plans for Mini Fashion Bars in hotels in Milan, Barcelona, Berlin and Paris.
We have already seen great initiatives of stores or brands teaming up with hotels, like for example Room Shopping at the Dylon hotel. Room Shopping is a co-creation by the hotel and www.9straatjesonline.com. Where guests have the opportunity to browse online through the range of 40 boutiques in the streets. We’re curious whether guests will appreciate and use this extra service of Pimkie and the hotels.
Great examples of small hospitable gestures at Cal Blay Vinticinc
14-8-2015
Cal Blay Vinticinc is located in a modernist winery from 1905 in the cava city Sant Sadurní d’Anoia and is showing us some great small hospitable gestures.
One of those days
At the end of our 2 weeks holiday in Barcelona, we brought one of our guests to the airport and decided to go to nearby Sant Sadurni d’Anoia to buy some cava to take home. And we had to lunch of course but didn’t check for an address… We ended up at the Cal Blay Vinticinc. It was one of those days you just stop at the right address…..
Entering the restaurant to check whether they had a table available they handed us a glass of cava before they went to find out. Wise, because we walked around in their shop while sipping cava…
Small hospitable gesture 1: pica-pica menu and tins
How often do you have problems choosing from the menu? With the Spanish tapas it’s already much easier to choose but Cal Blay offers a pica-pica menu; a couple of starters (snacks) to share with the table. Serving the tartare dishes in small tins. You can choose your own main course and dessert.
Small hospitable gesture 2: the game of the aromas of cava
Cal Blay presents a wide range of wines and cavas from Sant Sadurní d’Anoia to taste (120). The restaurant is all about the culture of wine and cava. Cal Blay tries to involve you in its pursuit of pleasure, combining the knowledge of traditional and new culinary trends. They invite you to play the game of the aromas of cava. At the table you will find 4 senses and instructions how to play the game.
Small hospitable gesture 3: wash your hands in cava
At the end of your dinner you will receive a bowl of hot water scented with cava and towel tablets.
Small hospitable gesture 4: invite your guests to share pictures on social media
Already in the wine store they invite you to use the ‘Photocall del cava’ to take photos in front of a cava wall while holding cava cushions. Which was used frequently by the young visitors of the restaurant.
Inspiration from the Xiringuito Escribà: an ‘Airbag’ with Iberian ham
12-8-2015
At the xiringuito (beach restaurant) Escribà in Barcelona they serve an ‘Airbag’ with Iberian Ham, a great alternative way to serve one of the most delicious hams of the world. Because of the fact that the ‘Airbag’ is served hot the ham will melt a bit, creating a delicious combination.
Xiringuito Escribà
If we do visit a town we always check the Michelin guide and the internet for great places to eat. Recently we bought a great book (also available as app): Where Chefs Eat, a guide to chefs’ favorite restaurants, in which this beach restaurant is recommended by Albert Raurich, Ferran Adria’s right-hand man at el Bulli for seven years who left in 2007 to open the Asian tapas bar Dos Palillos. At this xiringuito you will have dinner or lunch in a relaxed atmosphere with simple but great dishes. If you want to have lunch at weekend days, you really need to make a reservation. Besides their ‘Airbag’ we loved their Escribà special paella or fidueà (Catalan noodles) and their choice of desserts.
A small hospitable gesture from the Xiringuito
The staff brings the bill in a hat with a small surprise. Old-fashioned but we saw a lot of adults play with it, a great place to enjoy a summer lunch or dinner if you’re visiting Barcelona! ^Marjolein van Spronsen
Solving the sunbed race during peak season with the ‘sunbreaker’
24-7-2015
One of the biggest irritations in the summer: claiming sunbeds! Other guests have already claimed all the sunbeds by placing their towel on it. This ‘Sunbed Race’ starts very early in the morning at most resorts during peak season. The sunbreaker is nothing more or less than a parking disc for sunbeds. Hotel owners can offer a sunbreaker with every sunbed to take away some of the frustrations on the subject!
A sunbed race is difficult to avoid.
The only way to avoid this is to provide enough sunbeds for all guests and enough space for all the sun beds. Because otherwise your guests will lay down their towel on the sunbeds at the best spot! At most hotels a sunbed race is inevitable, especially during peak season. Hotel owners who deal with those irritations on a daily base could start to use the ‘sunbreaker’ by entrepreneur Theo van den Dungen. Your guests can set the ‘sunbreaker’ at the moment they leave their sunbed. When they come back within the hour they can use their sunbed again, when they come back later, other guests may take the sunbed. Create a system around it, like for example have the belonging of the old guest handed to the pool attendant. The system is still somewhat susceptible to fraud but as hotel owner you’re showing that you at least try to avoid irritations. It’s possible to personalize the sunbreaker.
Inspiration from Grand Resort Bad Ragaz
20-7-2015
Restaurant Bel-Air in the Grand Resort Bad Ragaz offers a few dishes with local plants and herbs along with a small card with a picture, an explanation and a recipe.
Jelly from plants from the nature around Bad Ragaz
Renato Wüst, executive chef serves jellies of buckthorn, blackthorn and primrose in his dish ‘Terrine de foie gras maison, gelée d’argousier, primevère et prunier épineux’. Every jelly is described on a small card with a photo of the plant and the recipe! See the photos for inspiration.
Inspiration for other chefs
How often do you use local herbs or plants in a dish or special, distinctive ingredients? Is such a small card not a nice little welcoming gesture to your guests to provide more information about this dish? Furthermore, it is certainly a nice gesture to add a recipe for guests from the area. Name and phone number on it and you catch two birds with one stone: extra promotion of your dishes and you do not need to give more information to the table on that ingredient! Recently I also told my companions during dinner all I know about cresses, how you can use them and how healthy they are. You can also co-create a small card with a producer, like for example in this case with Koppert Cress.
Unique pop-up restaurants in Amersfoort
15-7-2015
Coming Friday, 17 July there will be a pop-up dinner at a secret location in Amersfoort. There are still some seats left for adventurous food lovers.
Adventurous dining at pop-up restaurants
Visitors of pop-up restaurants are open to adventure and often naturally spontaneous. In addition, the hosts do a lot to break the ice and the reactions to the diners are positive. An interesting side effect is the free publicity the host location gets with such a dinner, and it offers unique closing events for locations as well. Two weeks after a dinner at the Porsche dealer one of the dinner guests bought a car and a number of sites closed shortly after the pop-up event, where the dinner leaves a nice final memory. There have been dinners at a gym, a library, a car dealer, a farmer barn and an art gallery. The initiative for the pop-up restaurants at special locations in the region was created three years ago at restaurant ‘Bergpaviljoen’ in Amersfoort.
Surprise
The dinners host never more than 50 people at a communal table. Visitors come alone, in pairs or small groups. The location of the dinner will be a surprise until the day itself. When ordering tickets, guests fill in their mobile number and dietary wishes and leave their mobile number. They receive a text message with the location on the afternoon before the dinner. For € 59.00 per person, guests receive a welcome cocktail, appetizer, a 3-course dinner, plenty of white and red wine and mineral water, bread, coffee and tea with a digestive and sweets.
#ParkthatPhone in your Mobile Parking Lot
14-7-2015
A Mobile Parking Lot: a semi new non-tech invention to spice up your meeting room! At Mobileparkinglot.tumblr.com you can download different designs, all free of charge. Great initiative by Christiano Neves and Fernando Barbella.
It might be because of my grey hair but I’m always looking for either my wallet, keys or my phone! When it takes a long time to find any of these items, I always think that I have to create a spot to leave them. That’s just what Mobile Parking Lot did! They created a gimmick to freely spice up your meeting room. No more phone distractions, just ask your meeting partners in a humorous way to park their phone in your Mobile Parking Lot.
Your Mobile Parking Lot
Mobile Parking Lot gets rid of device distractions during the day and ensures that all eyes are on you during a meeting. Christiano Neves and Fernando Barbella created this non-tech device while they worked and lived in London. They believe that the success of meetings is determined by actively being involved in the meeting without being distracted by mobile phones. To overcome this distraction problem, they created the Mobile Parking Lot, where all mobile phones should be parked before a meeting. #ParkthatPhone at the door and get your mind focused. You can download them for free and start using them at the office, a meeting room or at home, like I will! ^Marjolein
