Virtual influencer as brand ambassador for Postillion Hotels
7-7-2020
Early 2021, Postillion Hotels will be the first Dutch hotel chain to enter into a long-term partnership with Esther Olofsson, the first virtual influencer in the Netherlands. This starts at the occasion of the opening of their new hotel in the World Trade Center (WTC) Rotterdam. Olofsson is fully computer generated and created by communication agency RauwCC. As a brand ambassador made from bits and bytes, she is prominent at the festive unveiling and opening of the new Postillion hotel and will be available as the most trusted city guide for hotel guests 24/7.
You can follow Esther Olofsson on her Instagram account, in addition, a complete profile of Esther has been compiled. For example: she was ‘born’ in Malmö, Sweden, is 29 years old and has lived in Rotterdam since 2019. Just like a real-life influencer, Esther works with local entrepreneurs and on behalf of brands that match her character and taste!
Reading time: 2 minutes
Trends we spotted | Week 26
30-6-2020
Here in the Netherlands it looks like we control the #Covid-19 outbreak and we’re trying to get used to the new normal. We wish all those living in areas where all the measurements against the pandemic are still in place to stay healthy and take care of each other.
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
This week, among other links to articles about Prosecco Rosé that will hit the market in 2021 and about a Ramen Pizza, created by Pizza Hut and Japanese ramen chain Menya Musashi.
In Reykjavík ICE & FRIES opened their doors, a selfservice concept with a bionic bar. Two cocktail-shaking and dancing robots create more than 150 drinks per hour.
And in New York the city government is considering extensive road closures as part of its plans to slowly reopen its economy, The architecture and design company The Rockwell Group have created a modular kit to create safe terraces on the pavements.
Airbnb is going to measure discrimination at their platform, they’re creating a system in cooperation with Color Of Change and with guidance from civil rights and privacy rights organizations. The project is called Project Lighthouse. And Starbucks introduces an Impossible Breakfast Sandwich in selected locations in the U.S.
The WELYNQ app , the smart green card for an event and hospitality visit
29-6-2020
Everyone is looking forward to visit events, theatres, a cozy terrace or booking a table in a restaurant. The event and hospitality industry is ready, but also knows that the requirements are strict. Here in the Netherlands everyone has to indicate to be healthy beforehand. Only when you answer all questions about your health positively, you get a virtual green card that allows you to enter either the event, theatre or restaurant. A great step forward, but there are quite a few snags. And what if it turns out that someone with corona was at the location you visited? Then you want to know that, too. WELYNQ has developed an app that solves it all.
Camping at Olof’s in Amsterdam| Master chef Chris Naylor opens BBQ restaurant
26-6-2020
In the months of July and August, the temporary restaurant Camping at Olof’s opens its doors in the oldest chapel in Amsterdam: the Sint Olofskapel on the Zeedijk. It will be a barbecue restaurant led by chef Chris Naylor of Michelin-starred restaurant Vermeer.
A pop-up staycation restaurant that requires you to book a camping pitch! You cannot sleep there, but you can enjoy the camping atmosphere and great food. Inspiration for chefs all over the world, create a special restaurant once your government allows you to open again!
The Grand Beach | The French Riviera in the heart of Amsterdam
25-6-2020
On Wednesday 24 June, Sofitel Legend The Grand Amsterdam opened ‘The Grand Beach’ in its historic courtyard. A beach and terrace inspired by the French Riviera where guests enjoy a cold glass of rosé or a fresh cocktail and French dishes and snacks in a summery atmosphere. Until September 13th, the courtyard will be transformed into a real sandy beach with various seating areas – a meter and a half away from each other, of course -, a bar and with a regular DJ providing summery background music. The opening of The Grand Beach coincides with La Fête de la Musique, during which all Sofitel Hotels around the world celebrate summer in French style.
‘Rond de Tafel’ in the Gashouder Amsterdam | the new dining in the social distancing way
12-6-2020
From the 1st of July until the 31st of August, the Gashouder on the Westergas will be transformed into the largest one and a half meter restaurant in the Netherlands, called ‘De Ronde Tafel’ (the round table). A concept in which various top chefs temporarily move their kitchen and spoil and surprise 100 guests with an exclusive 5-course menu accompanied by top-quality wines, every night. Read on to see of which 5 top chefs you can enjoy a 5-course dinner!
It is a collaboration of Les Patrons Cuisiniers, which is also partly responsible for the selection of the guests, Westergas and Famous Flavours. It is a great idea to combine the cooking skills of top chefs with the space of the Gashouder! We publish this article in English as well, as we believe the collaboration between the event industry and the restaurants industry is great. What are you able to organize on a local level in collaboration with the event industry?
Reading time: 1 minute, reservation may take a little longer ?
BUNK Amsterdam | Receives their first guests
11-6-2020
The last couple of months, Covid-19 created a lot of uncertainty but finally BUNK Amsterdam officially opens its doors to hotel guests. After the enormous renovation of the former Sint-Rita church in the north of Amsterdam, the monumental building offers space for 300 guests. BUNK is a hotel with hostel prices and a hostel with the quality and service of a hotel.
Earlier we wrote about the official opening of BUNK Amsterdam. One of our colleagues was also present at the press dinner and had a tour and explanation about this great concept.
What does the hospitality industry do in the context of the COVID-19 virus? | Inspiration June 9
9-6-2020
Since the first of June the Dutch restaurants and bars reopened. We already enjoyed the first terraces again and we also went out for dinner. Wonderful to be able to enjoy a restaurant visit again! But we’ve experienced first-hand that there is no rush to enjoy dinner or lunch, not even on the terraces. Let’s hope that everyone regains a little bit more confidence after the first effects of the relaxation of the corona measures become known. For the time being, it looks like the Dutch intelligent lockdown has worked so now we need more sun and better temperatures to enjoy our great terraces! We hope that you will be able to reopen or enjoy dinner or lunch in your country as well. We have come across some great articles as inspiration on what’s going on in the hospitality industry.
With this week links to articles about DIY ‘Social distancing crowns’ by Burger King in Germany and the trendiest suntan trend 2020 we spotted on the Instagram account of hotel Dexamenes in Greece! Both funny!
Another funny article is about a Covid-19 masks for dining out with a remote control mouth! And inspiration for other hotels; a nice gesture ‘Together again’ by Oaks Hotels, Resorts and Suites in Australia.
In the south of the Netherlands, in the city Maastricht, Dadawan restaurant reopened with robots as extra staff and check out the Smink mobile with which restaurant Smink delivers their @home menu. And created in Japan: the Norimaki Synthesizer, which allows us to taste video games!
Stay healthy and take care of each other! ^Team Horecatrends
Turning The Tables | Digital discussions with restaurant industry insiders
4-6-2020
In response to the biggest crisis ever seen in the restaurant industry Fine Dining Lovers, the global gastronomic platform by S.Pellegrino and Acqua Panna, has brought together some of the brightest and boldest voices of the global hospitality industry to discuss the impact of the Covid-19 pandemic in Turning The Tables: Digital Discussions with Industry Insiders. The inspiration has been aired on May 26th and consists of four presentations, two debates and over ten short video soundbites from over 25 of the brightest and boldest voices of the global hospitality industry and they’re interesting for anyone interested in restaurants, both consumer and from within the industry. In the video’s they also presented the results of the ‘Fine Dining Lovers Global Coronavirus Restaurant Survey’. All videos can be viewed here without registration and content will be added consistently as the situation evolves and changes. Wondering who is sharing their insights?
Without the ‘Turning The Tables’ section we already loved to check ‘Fine Dining Lovers’ for insights in the culinary scene, we even often link to them in our ‘Trends we spotted this week’.
What does the hospitality industry do in the context of the COVID-19 virus? | Inspiration May 18
18-5-2020
As noted last week, we here in the Netherlands are still in an ‘Intelligent Lockdown’ which means, we’re all working from home if possible and our high schools, universities, restaurants, cafés, gyms, leisure centers, museums, etcetera are closed. But we can take a walk outside and shop for food and even shop at hardware stores and garden centers. As from May 11 our primary schools have re-opened as have the day-care centres but also hair and beauty salons and physiotherapist are allowed to re-open.
As from the first of June restaurants will re-open with a maximum of 30 persons inside, and a social distance of 6 feet, terraces are re-opening as well without a maximum of guests. This, of course, if the Covid-19 casualties remain low. Our government created a path in which they think our economy has to restart, with no festivals, concerts or congresses till the first of September and even gyms aren’t allowed till then. In the meantime we keep spotting all kind of inspiration worldwide around the hospitality industry.
With this week links to articles about the Robot dog Spot that is used in a park in Singapore to warm people to observe a social distance. And the Restaurant Brands International Inc. (Burger King, Tim Hortons and Popeyes) considers designing face masks as part of their uniforms.
‘Care by Roseate Hotels & Resorts’ is an interesting article for those hotels who aren’t sure yet what measures to take to implement a touchless hospitality. And Eleven Madison Park’s chef-owner Daniel Humm says the coming back of his famous restaurant is a question mark.
The Frontline Stays Program by Airbnb has had 100,000 nights booking in free or subsidized accommodations for first responders. And check out the red puzzle by Heinz Canada! Would be appreciated by European puzzle and ketchup aficionados as well, especially during lockdown.
Stay healthy and take care of each other! ^Team Horecatrends
Erik-Jan Ginjaar, algemeen directeur Postillion Hotels & Esther Olofsson
