Illuminarium Experiences in Atlanta | A ‘VR, without the glasses’ experience
16-7-2021
Recently opened Illuminarium Experiences in Atlanta, its first venue worldwide. It opened July 1st on Atlanta’s BeltLine with WILD: a safari experience, immersing guests in the splendour of Africa’s most exotic animals. This new tech-driven entertainment experience enables visitors to see, hear, feel, smell and affect experiences they only dream about through state-of-the-art technologies. Following Atlanta, Illuminarium will open in Las Vegas at AREA 15 in January 2022 and in Miami, at Mana in the Wynwood Arts District, in fall 2022. Other North American locations under consideration are New York City, Chicago, Toronto, Montreal, Los Angeles and Austin, with plans to create a global footprint in the world’s leading international destinations.
It made us think of experiencing the art of Vincent van Gogh at the L’Atelier des Lumières in Paris or the art at the NXT Museum in Amsterdam. But then it would be more like immersing yourself in experiences like the Safari or their next experience the ‘SPACEWALK’. A new way of visiting exciting places or would you prefer to immerse yourself in their nightlife experience?
Reading time: 3 minutes
Trends we spotted | Week 28
15-7-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about naughty treats, like dick- and vagina shaped waffles, spotted at La Quequetterie in Paris and Zizi Factory in London. And Ralph’s Tavern in Worcester, Massachusetts accepted Monopoly money!
The recently opened Restaurant Matū in Beverly Hills exclusively offers 100% grass-fed Wagyu beef, not a steakhouse but a real steak restaurant! And a great ad from Visit Norway: ‘You don’t need to be a billionaire to visit space’.
The Uffizi museum has moved to Elba Island, with their first exhibition is about artworks that narrate Emperor Napoleon Bonaparte. A celebration of the bicentenary death of Napoleon by the Uffizi Diffusi project.
Happy hour at the SPA at Virgin Hotels in Las Vegas is a bit different then you might expect, inspiration for wellness centers. And opening later this year in Barcelona, the three-story restaurant Jacqueline, concept inspired by the muse of Picasso. We’re curious!
Eco-luxury oasis 1 Hotel Toronto will open in downtown Toronto on August 4. The mission-driven, sustainable, luxury hospitality brand is now accepting reservations. And an article about foraged cocktails, rewilded bars turning to nature for their cocktail inspiration. With inspiration from Visit Sweden.
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The NEST pop-ups | Hackney’s restaurant NEST hits the road with summer series of pop-up’s across the UK
12-7-2021
This summer, Luke Wasserman, Toby Neill and Johnnie Crowe, the team behind popular Hackney restaurant NEST and the recently opened restaurant FENN in Fulham, will celebrate seasonal British dining by launching a summer series of pop-up restaurants in rural locations across the UK.
Great idea for city restaurants? A paid team building in another surrounding? Might work for other restaurants as well and it’s great inspiration to work with local produce, who knows what you might take back to your menu in the city. We have seen a lot of initiatives of chefs working together to create food festivals, trading places or joining a team of chefs cooking in each other’s restaurants (The Grand Gelinaz Shuffle), but in this case the whole teams goes on an adventure in the summer. Inspiration for their guests to get to know the restaurant and for the team to have fun and get to know more about the local produce!
Trends we spotted | Week 27
9-7-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others, beer made with goose poop, ‘Wasted Potential Imperial Sout’ by Ant Brew. Would you drink it? Another brewery in Australia, has a sustainable solution for the CO2 emissions, brewery Young Henrys uses algae to cut CO2 emissions.
This July, Soho Music Month will paint the iconic streets of London with culture. With for example talks, exhibitions, music history tours and a song competition.
The Radisson Hotel Group in partnership with Madaëf announced seven Moroccan hotels, of which four will open its doors this month, located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout. The Pavilions Hotels & Resorts (with Hotel The Toren in Amsterdam amongst their portfolio) enhances its guest experiences by becoming the first global boutique hotel group to accept Cryptocurrency from any country for hotel bookings.
We didn’t know the brand Frutta Bowl, but it’s a fast growing superfoods café brand. They have 30+ restaurants in East U.S. and are going to debut in California. Part of the company WOWorks’ trajectory of non-traditional restaurant growth.
Sustainability is hip and much needed, we like it when luxury companies like LVMH are investing in it! Recently the luxury conglomerate announced plans to build a new center in Saclay, France dedicated to researching sustainable production.
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S.Pellegrino & Food for Soul | Together for a more sustainable food culture
6-7-2021
A new global partnership has been announced between the leading sparkling mineral water brand S.Pellegrino and the non-profit organisation, Food for Soul, founded by Chef Massimo Bottura and Lara Gilmore. The collaboration aims to drive positive social and environmental change and empower a sustainable food culture.
Reading time: 4 minutes
Trends we spotted | Week 26
2-7-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
Click on the title if you like to read the full article. Enjoy reading!
With this week articles about amongst others blue raspberries, their origin and how they are used in products today. Have you hear about them? And about the opening of a new luxury hotel, the Cheval Blanc Paris, with rooms with panoramic views of the Seine.
Chance the Rapper collaborates with Starbucks to promote Starbucks’s ‘Ready to Drink’ canned and bottled coffees with the help of a TikTok campaign, with prizes including a one-on-one video moment with Chance. And an idea to save energy by storing your vegetables in ‘The Groundfridge’. Great idea for chefs who have their own vegetable garden.
We couldn’t find more information yet, but we spotted on the Instagram page of The Avocado Show that they are opening a location in London this summer! We wish their team a lot of success with the opening.
Inspiration for municipalities from Tokyo, the Nippon Foundation launched a new toilet facility as part of ‘THE TOKYO TOILET’ which makes toilets much more accessible to the public. Very handy especially if all restaurants and bars are closed, like during the pandemic!
Future Meat Technologies that has opened the world’s first industrial cultured meat facility. We wonder which food safety authority will be the first to allow human consumption!
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Novotel X LUCA | A love letter to Italy, youth, friendship and the young guests of the chain
29-6-2021
Novotel, a leading brand within the Accor group, recently announced its latest collaboration with Disney and Pixar’s LUCA – a family-friendly original feature film about an unforgettable summer for two best friends in the Italian seaside town of Portorosso – which was released on June 18 on Disney +. Novotel X LUCA does celebrate the launch of the new movie with special offers and delightful surprises for its guests, fans and followers, across more than 40 participating countries, including the United Kingdom, France, South Korea, Canada, China, Mexico, India and many more.
We have seen many more releases of special offers and surprises by hotels and restaurant chains in collaboration with new movies but we love the social media part of this collaboration. Novotel has created a co-branded advert featuring clips from the film (shown in this article), and they invited guests to capture memories using their Luca-inspired Face Lens. Inspiring way to use Instagram!
Reading time: 2 minutes
Trends we spotted | Week 25
28-6-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week articles about amongst others Wolfgang Puck, a world-famous celebrity chef, who is opening his first restaurant in his country of birth Austria. And McDonald’s is still working towards a greener future worldwide and on local level, a new initiative in Switzerland is set to make a nation wide rollout.
El Pollo Loco is launching a pilot programme where they use their Air Loco Drone Delivery to deliver food into customer’s backyards. And some more sustainable projects; a collaboration between Mizuiro Inc and designeer Naoko Kimura led to the creation of crayons made from fruits and vegetables, safe for children to use.
A lot is happening in London this summer, with a magical afternoon tea being served at Aqua Sharp consisting of Peter Pan inspired treats and décor! And the Taste of London Festival that will be held from July 7 – 11 and July 14 – 18 in Regent’s Park.
Click on the title if you like to read the full article. Enjoy reading!
Trends we spotted | Week 24
18-6-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week some news from France; the Louvre Hotels Group is working together with Decathlon and the coaching application Trainme to transform a classic hotel room into a private gym. And the Logis Hotels Group is again partner of the 108th edition of the Tour de France.
Spotted in London; 11 outdoor cinemas popping up this summer! As both restaurants and cinemas have had a tough year, it might be a great idea to work together! Spotted in Paris, 60 restaurants and Deliveroo offer the reusable containers by barePack to create zero waste delivery.
Another Spritz Bar in combination with a Pizza Parlour; Piazza by the Pier in London. Will the Spritz Bars al fresco be the hit of this summer? And Lay’s chips opened a non-existent restaurant to introduce Amsterdammers to a menu consisting of three iconic Lay’s flavoured chips with names like the fast food giants KFC, Subway and Pizza Hut.
A Pop-Up Bike Experience of WeWatt X Ovamo was held in Antwerp on the Grote Markt. It might be a great idea as a bar or coffee bar to place a few WeWatt cycling tables to encourage exercise? And Vapiano’s Germany will go #Pinsa. They will gradually eliminate the classic pizza from its menu. The dough of the Pinsa is fluffier than the conventional pizza dough and also more digestible.
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BARDEUM app by Museum Edutainment | Step inside the stories of a historical site
15-6-2021
With Museum Edutainment’s new mobile app BARDEUM: “don’t just see the sites; step inside their stories”, visitors can go beyond dry boring facts on tiny plaques at museums & historical sites and step inside educational & entertaining stories. Guided by the world’s best storytellers, users become part of intrigues, deceptions, and fascinating events of the past. The BARDEUM app by Museum Edutainment is free on iOS and Android. Experiences range between $3.99 and $4.99 per download.
Will these kind of mobile apps be the future of history? We really like the idea of walking around a memorial, a park or historic site and listening to stories from the past told by storytellers. Just think of all the beautiful stories one can write and tell about Amsterdam for example. And if told by influencers it might even be popular with very young people! The fact that you can download the app for free and only have to pay for the experiences is another great push to start listening to stories from the past.
Reading time: 2 minutes
The Illuminarium Experience Atlanta the exterior
The Bar at the Illuminarium Experience
The Illuminarium Experiences - WILD
The Illuminarium Experience in Atlanta
The Illuminarium Experience in Atlanta
The Illuminarium Experience in Atlanta
