FRENCH IT! | Sofitel introduces series of films to express its ‘Live The French Way’
24-11-2021
As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of modern French Art de Vivre and style. Revealing an edgier and more playful expression of the brand’s Live The French Way ethos, Sofitel is launching FRENCH IT!, a global digital campaign of six stylish short films that spotlight the brand’s passion for arts and culture by bringing the whimsy of the French language to life.
Reading time: 4 minutes
Trends we spotted | Week 46
22-11-2021
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about the Icelandverse, a great example of an ad for tourism and Redefine Meat. This Israeli start-up expands operations into Europe, they are going to 3D-print beef substitute in the Netherlands.
This Holiday Season you can play curling at the garden of the Langham hotel in London and the Alexandra pub in Wimbledon is hosting ‘don’t be on your own day’ as a lovely gesture to combat loneliness on Christmas Day.
In Hamburg you can enjoy raclette, glühwein and other Swiss winter season food in old ski gondolas at the 25Hours Hotel. And an initiative to tackle the shortage of hospitality staff from Amsterdam: The ‘Leidseplein’ class.
Korean Childhood snacks are an overnight hit because of Squid Game especially among Korean-American restaurant owners! And also in New York: the Antony Bourdain hawker centre is set to open in the beginning of 2022.
Arby’s in the US sells meat with curly and crinkle fries and now they announced the upcoming launch of its limited edition Curly Fry and Crinkle Fry Vodka. And check out the sky at Bercy Village in Paris, we love what they did!
New store concept in New York by Starbucks Pickup and Amazon Go
22-11-2021
The new store integrates the digital and physical retail experience, bringing together the connection and comfort of a Starbucks café and convenience of ‘Amazon Go’s Just Walk Out’-shopping experience. The new store concept by Starbucks Pickup and Amazon Go in New York City at 59th between Park & Lexington, opened on November 18 2021.
Reading time: 4 minutes
Pulitzer Amsterdam X Claes Iversen | Design Christmas tree
19-11-2021
This December Pulitzer Amsterdam – the hotel located in 25 connected canal houses – collaborated with the famous Danish fashion designer Claes Iversen to decorate one of the largest Christmas trees of Amsterdam. The designs of Claes Iversen are worn by Queen Máxima, the crown princess Mary of Denmark and Dutch celebrities Lieke van Lexmond and Chantal Janzen. The Pulitzer Amsterdam X Claes Iversen.
Reading time: 2 minutes
Top of the Dutch creatives designed Capital Kitchen
15-11-2021
Opening – The newest addition to Amsterdam is Capital Kitchen. A bar restaurant located in Capital C, the monumental building on Weesperplein where the Diamond Exchange was once located. Capital C literally stands for creativity with a capital C. Capital C is a hub and community for the capital’s creative sector. A work and meeting place for creatives with flexible workplaces, office and meeting rooms and special event spaces. And now also with a unique and innovative bar-restaurant concept. The design of Capital Kitchen has been created together with the top of the Dutch creative industry.
Reading time: 2 minutes
The Teleportel Telework D.I.Y. Reception eliminates infections
15-11-2021
During one of the worst surges in coronavirus infections, companies are facing a need to implement remote measures such as teleworking. Teleportel, a company located in Belgium, has come with a ‘Do-It-Yourself’ Reception. Teleportel (since 2001) is global market leader in Live Video Receptions over Distance.
Reading time: 1 minute
The Lights of Christmas presents | A drive-thru Christmas
12-11-2021
There is something special about The Lights of Christmas! More than dazzling lights, The Lights of Christmas brings both nostalgia and innovation together for a Christmas experience to lift the spirit and uncover the hope of the holidays. This year The Lights of Christmas presents… A Drive-Thru Christmas, Located in Stanwood, Washington State. This drive-thru event lavishly celebrates the meaning of Christmas through new and classic displays alike.
This is just one of the many Christmas drive-thru’s we have spotted in the last couple of years. As long as we are facing another winter with COVID-19 amongst us, it’s a great way to bring the joy of the Holiday Season to people when they are collecting ordered presents or food boxes. As most streets in shopping areas are decorated this December anyway, why not create a ‘Christmas Wonderland’ and have your clients pick up their orders in a fun and save way! Organise it together with other entrepreneurs, like these restaurants last year. The drive-thru Christmas by The Lights of Christmas is great inspiration.
Reading time: 1 minute
The Mariah Menu at McDonald’s USA
11-11-2021
The twelve days of Christmas – what will McDonald’s US sent to their customers? Each day from Dec.13 through Dec.24, U.S. customers can get a different menu item for free from the Mariah Menu on the McDonald’s app with a $1 minimum purchase.
Another example of marketing with a celebrity, in this case Mariah Carey who takes the Holidays up an octave with 12 Days of McDonald’s® deals. Inspiration for more local deals with celebrities? We only sorry that she doesn’t sing in their commercial! And of course that the Mariah Meal isn’t available in Europe.
Reading time: 2 minutes
‘Lecker Chess Tournament’ in Utrecht
9-11-2021
Yesterday the ‘Lecker Schaken Schaaktoernooi’ (Lecker Chess Tournament) started in Utrecht (The Netherlands). The ‘Lecker Chess Tournament’ lasts four weeks and has been organized by the ‘De Leckere Brewery’ in collaboration with local cafes and restaurants.
Great idea to organize at a local level, we also happen to know people who started playing chess again after seeing the Netflix series The Queen’s Gambit. And great that after a lot of online quizzes we can finally play a board game with each other again! By organizing it on the first days of the week, the De Leckere brewery creates an extra source of income for the catering industry. Inspiration for other cities? Or some bars?
Reading time: 1 minute
Trends we spotted | Week 44
1-11-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about the pop-up ‘Vurger King’ in Madrid, this Burger King location will serve only meat-free items. And Ruby Hotels outlines their Asia expansion plans.
The Accor group will also be entering the house rental market, the accor-residences.com website shows the group’s selected collection of homes.
Last weekend was Halloween, which is also becoming more popular in Europe. Some Halloween inspiration for 2022: ‘Haunted House of Fryght’ by Wendy’s, ‘Haunted Restaurant with Fright Castle Takeover’ by White Castle and in Paris you could go to a Halloween party at ‘Le Manoir de Paris’.
You can enjoy the afternoon tea, ‘Prêt-à-Portea‘ autumn/winter 2021 collection, again in The Berkeley hotel! And recently the Chiaro restaurant opened in the Rocco Forte Hotel de Rome in Berlin. Here chef Tim Mälzer developed an Italian cuisine with Japanese elements.
Sofitel - French It
