Salad & Co

27-3-2010

In this saladbar, based in France, the assortment consists of fruit cocktails, ice cream, salads and fresh juices. The guest makes his own meals from a choice of over 40 ingredients.  

Learn how to grill burgers through a videogame

22-3-2010

McDonald’s is going to use videogames for Nintendo DS to train inexperienced workers on flipping burgers and frying fries. The video game will initially only be released in Japan.

Cigarlunches

21-3-2010

Tobacco stores and gastronomy have joined hands. They offer a lunch as from March 21 for fans of cigars. Subject to the Tobacco Act, as the restorer provides a separate (smoking) room. The content of the menu varies from restaurant. All chefs are genuine cigar lovers. 

Three-star chef Sergio Herman opens Pure C

16-3-2010

Three-star chef Sergio Herman will serve Mediterranean and Oriental dishes at his newest restaurant Pure C resto-bar in Cadzand-Bad, The Netherlands. The restaurant opened on March 15.

Repair café

2-3-2010

In several communitycentres in Amsterdam, Repair Café takes place every month. People can come with their broken furniture, clothing or computers and try to fix it. Tools are provided by the community centre.

Cubin waste container

2-3-2010

Cubin is a disposable waste container that can be placed on the table. If guests leave a table, the container and all its contents can be discarded.

Valentine’s capmaign by Citymarketing Groningen

15-2-2010

Research shows that an overnight stay at a hotel is the most desired Valentine’s gift. The city of Groningen in The Netherlands therefore launched a website where lovers with a webcam can make a message for their partner. After the partner has seen the message, they can book a hotel room in Groningen with one touch on the button.

Fragrances make an experience complete

14-2-2010

Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.

Tryvertising in Singapore

13-2-2010

In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.

Burger King’s ‘Female Superfan’.

10-2-2010

Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.

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