Take your receipt to the toilet

22-12-2011

Already a known system in Germany, but now seen in the Netherlands as well. Did you drink a cup of coffee at Starbuck, keep your receipt to use the toilet. Clever for the entrepreneur; you prevent lines with tourists for the toilets.

Research Dutch wellness visitors

21-12-2011

Van Spronsen & Partners hospitality consultancy has researched the wellness branch in the Netherlands. The focus of this research is the visitors’ view. The results of 800 questionnaires provide a clear and honest picture of both the visitors and non-visitors. The Dutch report provides insights on the motives and thoughts of the non-visitors (and thus potential visitors) and gives wellness related companies the tools to anticipate on the expectations of their target group.

Social media release; What is hot in 2012?

13-12-2011

The National Restaurant Association (USA) asked almost 1800 professional chefs about their opinion of the trends for 2012. They said about 223 items if it was a hot trend, yesterdays news or a perennial favourite. The results of the survey tell us that healthy food for kids, the use of local products, sustainability and social media are really important in 2012. Check youtube or the whole article for more information.

Choose your neighbour at the airplane

8-12-2011

From the beginning of 2012, passengers of KLM can choose their own neighbour by selecting an interesting contact through using Facebook of LinkedIn. After check-in, passengers can open up their profiles. In 2012 a pilot will be started.

Update (7 February 2012) The Meet & Seat service is now available 

Restaurant in the backyard

1-12-2011

Malibu Farm Dinner is a new restaurant-concept in Malibu in which everything is focused on the micro-environment. Guests are dining in the garden of the farm where the entrepreneurs live and the ingredients and wines literally come from the backyard. In addition a live-band performs each evening of which the son of the entrepreneurs is a part of. In this way Malibu Farm doesn’t feel like a formal dinner, but more like a nice party at a friend’s house.

ShutUpConcert

25-11-2011

Two hours of total focus on music with a ‘guide’. The initiators came up with this concept due the stress nowadays, nobody is really listening to the music anymore. During two hours the visitors will hear all kinds of genres, composers and songwriters. At the end the visitors can determine how much they will pay, depending on how much they’ve liked the show.

Seesaw table

18-11-2011

The idea for this project of Marleen Jansen sparked after writing her thesis about the manipulation of product users. The table seesaw influences table manners and makes it impossible to get of the table during dinner. See the seesaw table here.

Amsterdams’ first pop-up winebar

17-11-2011

The Pop-up Wine Bar will be opening her doors in Amsterdam from 17 November until 23 December. You can taste 41 different wines by the glass and even per sip. The price per glass will vary from € 3,50 to € 350,= and a small menu will be offered such as several types of cheese, delicacies and sushi to accompany the wines. The Pop-up Wine Bar provides with a living room, a bedroom, a large kitchen table, a tv-corner and a bubblebad. Moreover it is allowed to smoke inside, to enjoy a sigaret in bed to create the perfect home-away-from-home feeling.

Low budget campaign Hans Brinker hotel Amsterdam

11-11-2011

The budget hotel Hans Brinker in Amsterdam placed a movie on Youtube in which he challenges his fans and enemies. When a movie is uploaded and tagged with ‘Hans Brinker Budget Hotel’. You can win 10 euros, which is the value of half a night at the budget hotel. There are no set criteria for the form or content, there is no connection needed between the product and movie. They just want as many views as possible through social media. When uploaded videos are watched over a 1000 times, the uploader receives the price.

toP3hV4oTH4&feature

‘Wordfeud’ the battle in Hotel Casa 400

3-11-2011

De digital version of the game Scrabble, named Wordfeud, is a real hype. The game offers users the opportunity to battle online against another player, with the possibility to chat. Hotel Casa 400 sees this as an opportunity to organize ‘Wordfeud the Battle’ on Thursday 17 November. Guests can register through the Facebook page of the hotel: facebook.com/hotelcasa400amsterdam

Bezoek horecatrends op