Open air Hotel to celebrate shortest night
21-6-2011
To celebrate the shortest night of the year, the OpenluchtHotel (Open Air Hotel) will be organized for the second time during the night of the 21st of June in Leiden (Netherlands). The city will be transformed to the largest hotel in the world. About 130 guests will have the oppertunity to sleep under the sky filled with stars, on special and monumental locations, which are disigned by artists. Before bedtime a cultural evening program will take place.
Download free music at the Morgan Hotels
21-6-2011
In partnership with RCRD LBL, Morgans Hotel Group launched a new service for her guests. By scanning QR codes of the keycards, guests can download free music and playlists, which are compiled to suit the unique feeling of each Morgans hotel.
Club Med is looking for a professional in enjoying life!
20-6-2011
This is the way to get a lot of attention in social media! Club Med (in the Netherlands) is looking for a professional in enjoying life! Through their website they are gathering potential professionals and one of them gets the job to visit 2 new resorts this year, and write about it and show photo’s via social media. This idea can also be used as concept when opening a new hotel!
Illucensie for a creative restaurant review
19-6-2011
Illucensie is a Dutch contamination between illustratie (illustration) and recensie (review) created by Janneke Hoeben. She draws her restaurant reviews and creates a win-win situation: building up her portfolio and (free) publicity for her company.
Okura app including jetlag program
9-6-2011
The Amsterdam Okura Hotel developed an app for her guests. Through this app, the guests can contact the concierge, read the blog of Onno Kokmeijer (the chef of the restaurant), can collect suggestions for city trips en can even compose a jetlag program. This app is free of charge and available in the Apple iTunes store. A nice example of increasing the hotel service!
Marketing stunt at Brasserie de Nymph
7-6-2011
At Hotel de Nymph in Brielle (the Netherlands), one could reserve a table for their “heavenly” 3-cours dinner between the first and fith of June (the days around Ascension day), and win a real “Ascension” in an hot air balloon for 2 persons.
Most honest city of America
6-6-2011
Honest Tea checked the honesty in America’s big city’s – watch the movie to see how they did it and the effect of the guerilla campaign.
Automatic McDonald’s
17-5-2011
McDonald’s is automating orders by replacings staff for a terminal. The way of ordering your meal at McDonald’s hasn’t changed in the last 30 years. That’s why McDonald’ss introduces the ordering terminal. You can order a meal and pay at the terminal. It saves a little time per customer, some people say that they are sad to see their personal service leave.
Floor for women only
11-5-2011
The new (yet to be opened) Danish hotel Bella Sky Comwell created a floor specially for female guests. The rooms are women friendly, by making the bathrooms more feminin and giving the rooms a make-up table and a full length mirror. Also the electronics are easier to use.
Airport Park Schiphol
11-5-2011
Schiphol Airport created an indoor park for travellers to relax. The park features sounds of cyclists, animals and children. There are also butterflies projected on the walls and floors. The Park Restaurant provides healthy and fresh products.